Marketing Meetup Podcast

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn’t about sentimentality. It’s about treating people like people, at scale.

Peter Weinberg, co-founder of Evidenzia and an expert in synthetic market research, dives deep into the transformative power of AI in understanding consumer behavior. He explains how synthetic audiences can fill gaps in marketer insights and discusses the balance between AI's capabilities and human judgment. Discover the mechanics behind constructing AI personas, validate AI accuracy, and the significance of marketing principles like the 95/5 rule. Peter shares practical steps for integrating AI into research, making it accessible even for smaller companies.

Anna Carina Berkman, founder of Markitect and senior AI trainer, dives into the transformative skill of AI prompting for marketers. She shares the COCO framework for crafting effective prompts and explores common mistakes to avoid. Learn about 'lazy prompting' and how to create reusable prompts for dynamic marketing needs. Anna also discusses personalizing chatbot outputs and addresses the risks of generative AI, including bias and data privacy. Her insights equip marketers with practical strategies for maximizing AI's potential in 2025.

Rory Hope, Head of EMEA Growth at HubSpot, and Laura Lane, Head of Marketing Northern Europe at HubSpot, dive into the evolving marketing landscape influenced by AI. They discuss Answer Engine Optimization (AEO) and its role in adapting content strategies to prioritize AI-generated responses over traditional search rankings. Laura introduces the 'Loop' playbook for integrating human insights with AI, while Rory shares practical tactics for hyper-personalization and optimizing content for AI visibility. Together, they highlight the changing buyer journey and the need for marketers to engage with AI-driven insights.

Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.0:00 – Two types of people in AI 0:35 – The truth about most companies 1:10 – What “Mindhunter” taught me 2:40 – AI ≠ tools, it’s knowledge 4:00 – Why facts matter more than stories 5:05 – Marketers can lead the AI shift 6:10 – The secret power of semantics 7:35 – The real blockers to change 8:52 – Start small, not safe 9:50 – Final thoughts on AI strategy

In this enlightening discussion, Ross Simmonds, a savvy marketing practitioner and founder of distribution.ai, dives into the power of AI in content creation. He emphasizes the importance of blending human creativity with AI's efficiency, offering frameworks for integrating AI without sacrificing originality. Ross shares effective tools and real-world examples, alongside practical tips for managing teams and scaling efforts using AI. He also warns against the pitfalls of generic AI output, stressing the need for human insight to keep marketing authentic.

Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.What AI visibility is and why it matters in 2025Practical ways to prepare your content and campaignsHow AI visibility could reshape search, discovery, and visibilityPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”00:00 - Intro 00:15 - Why LLM visibility matters 01:04 - Growth of AI platforms like DeepSeek and Gemini 02:26 - Google traffic decline vs LLM growth 03:45 - What this shift means for SEO 04:44 - Static vs search-augmented LLMs 05:48 - How to optimise for LLMs 06:55 - LLM optimisation isn’t just SEO 07:40 - Final thoughts and opportunity for marketers