Marketing Meetup Podcast Growing your productivity using AI - Nick Crawford
Jul 15, 2025
Nick Crawford, an AI consultant and trainer known for his expertise in engagement and loyalty, shares fascinating insights on leveraging AI to enhance productivity. He emphasizes that AI can free up valuable creative time rather than replacing jobs. Discover practical applications in marketing and how AI tools streamline data analysis and presentations. Nick discusses the balance between premium AI features, budget constraints, and data protection, urging marketers to use AI thoughtfully while embracing innovation.
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AI's Transformational Potential
- AI can transform human intelligence itself unlike previous technologies like fire or electricity.
- Understanding and managing AI's risks, like bias and hallucinations, is as critical as its benefits.
AI Uplifts Email Engagement
- Nick experienced a 33% uplift in email engagement using AI-generated subject lines at Travelodge in 2017.
- This showed him AI's advanced pattern recognition outperforms human intuition in marketing copy.
Use AI to Gain Time
- Use AI as a productivity booster to handle repetitive tasks and free time for creativity.
- Combine human experience with AI speed to enhance strategic thinking and idea generation.