Typeform's Senior Director of Brand on building great brands - Kevin Branscum

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.

We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.

We also explore:

• The surprising similarities between fashion and SaaS marketing

• How to cut through jargon and bring clarity to brand language

• Why conventional logic can be dangerous for marketers

• The challenges of measuring brand impact when outcomes aren’t easily quantifiable

• Typeform’s approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”

• How to market a simple, premium product in a world full of free alternatives

If you’re curious about branding, creativity, and marketing leadership, this one’s for you.