Marketing Meetup Podcast

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand’s "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.

In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows.Key takeaways from the conversation:What AI Agents Actually Are – Understanding the difference between AI agents, traditional chatbots, and custom GPTs.When & Why to Use AI Agents – How they go beyond basic automations, making independent decisions and streamlining complex marketing tasks.Practical Use Cases – From repurposing content at scale to automating sales research, Ash shares real-life applications of AI agents in marketing.Challenges & Misconceptions – The learning curve involved, common pitfalls, and why AI agents aren't just a plug-and-play solution.Ash also shares her own journey from a non-technical background to mastering AI automation and highlights some of the most innovative AI-driven marketing strategies she’s seen.If you’ve been curious about AI agents but unsure where to start, this episode is packed with actionable insights and honest advice on navigating the AI hype.🎧 Tune in to learn how to harness AI for smarter, more efficient marketing!

Join Ash Jones, co-founder of Great Influence, an expert in personal branding, and Claudia Cardinali as they tackle the realities of brand-building. They reveal that personal branding isn't just about vanity metrics; it's about networking and reputation. The discussion delves into the hurdles of confidence, the importance of intentional goals, and the art of authentic engagement in a social media-driven world. Their insights on navigating career transitions highlight how intentional communication can propel professional growth.

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. Whether you’re a founder, freelancer, or employee, this conversation will help you position yourself in a way that creates meaningful career and business opportunities.🔹 How to approach personal branding in a way that feels authentic🔹 The different types of personal brands and how to find yours🔹 Why confidence—not strategy—is often the biggest hurdle🔹 How to build visibility and influence in your industryTune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.

How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty HulseIn this special live workshop, confidence coach and founder of Confidence Live,Kirsty Hulse, takes us through practical steps to overcome overthinking and start taking meaningful action.What you'll learn:How to recognise when your mind is jumping to worst-case thinkingThe difference between gut instinct and worry – and how to trust yourself morePractical tools to reframe self-doubt into problem-solvingThe role of play and joy in reducing overthinkingA powerful exercise to rewrite the lies we tell ourselvesThis session is interactive, insightful, and packed with real-life stories and techniques to help you build confidence and clarity in both work and life.🚀Join us for this inspiring conversation and take a step towards trusting yourself more.

Rita Cidre, Head of Academy at Semrush, shares her journey through burnout in the marketing world, where a staggering 70% of marketers feel overwhelmed. She opens up about how her drive for achievement tied her self-worth to productivity, leading to a cycle of overwork. Rita offers insights on the importance of mental health, personal boundaries, and separating work identity from personal life. She emphasizes the need for community support, self-reflection, and prioritizing well-being to prevent burnout in this demanding industry.

In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-changing principles behind her Slow the F** Down* movement:🔹 Making better choices based on reality, not fear🔹 The science behind manifestation (it’s not just wishful thinking!)🔹 How prioritising yourself leads to higher performance, not less If you’ve ever felt overwhelmed, stuck in comparison, or like you’re sprinting through life without stopping to breathe—this episode is your permission to pause, reset, and take back control. Expect honesty, humour, and some life-altering insights you’ll wish you heard sooner.

In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, this episode will inspire you to create a sustainable, successful, and deeply rewarding marketing journey.

Louise Cooke, Director at Louise Cook Consultancy and a local marketing expert, shares her insights on the necessity of crafting a local marketing strategy. She discusses how to authentically engage communities and highlights successful case studies like Papa's John's. Louise emphasizes balancing local relevance with broader national campaigns and the value of genuine connections post-COVID. She also addresses the challenges of maintaining brand consistency across franchises while allowing for local autonomy.

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B  Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!