In this engaging conversation, Andy Lambert, a marketing expert from Adobe, and Luan Wise, a seasoned marketing consultant, share their insights into B2B social media strategies. They emphasize the importance of genuine client engagement and personal branding for driving growth. Key topics include navigating the complexities of B2B marketing, effective use of platforms like LinkedIn and YouTube, and the role of influencer partnerships in enhancing authenticity. They also introduce valuable tools for crafting social media content.

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

Ross Simmonds, a marketing expert renowned for his acumen in AI, dives into a wealth of community-submitted questions. He discusses practical applications of AI tools like ChatGPT for content creation and the importance of prompt engineering. Ross also shares key resources to keep marketers informed about AI trends. The conversation addresses how to persuade skeptics about AI's benefits, the ethical implications of AI, and highlights useful free tools. Overall, it's a vibrant discourse on navigating the ever-evolving landscape of AI in marketing.

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are leaders thinking about AI? - Thomas Barta

Heather Murray from AI for Non-Techies shares insights on leveraging AI in marketing, covering topics like automating tasks, personalization, data analysis, and custom solutions. She emphasizes effective prompting and discusses improving AI-generated content, handling limitations, and data privacy. Practical guidance for maximizing AI benefits in marketing tasks.

The European Head of Marketing at Canva dives into the company’s innovative marketing strategies and the vibrant culture at their London HQ. They explore the transformative role of AI in enhancing creativity while stressing the importance of human intuition. Community engagement and word-of-mouth are highlighted as essential for growth, with Canva's user-friendly tools facilitating brand consistency. The discussion also touches on navigating brand authenticity amidst criticism and the powerful link between strong products and genuine customer connections.

Renowned marketing expert Seth Godin discusses crafting empathy in marketing, the role of AI, and promoting sustainable practices. Emphasizes generosity, joy, and strategic pivots in marketing. Explores the ethical implications of marketing and the importance of learning from failures. Highlights the concept of creating remarkable, shareable marketing ideas through Purple Cow concepts.