Marketing Meetup Podcast How to get to better ideas — Pieter-Paul and Matt from Better Briefs
May 28, 2025
Dive into the world of idea evaluation in marketing! Discover the common pitfalls that hinder great ideas from taking flight. Learn practical tips for enhancing creative decision-making and the necessity of clear communication between marketers and agencies. Uncover the challenges faced by small teams and how AI can aid creativity. Explore the importance of trust in partnerships for sparking innovation. This engaging discussion mixes psychology with actionable strategies to nurture impactful marketing ideas.
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Creativity Suffers From "Sea of Sameness"
- Many creative ideas fail because they blend in and don't grab attention.
- Choosing the safest idea risks brands being ignored by their audiences.
Low Pride in Marketing Work
- Most marketers feel proud of only a third of their creative work.
- This shows a major gap between the quality of work produced and professional pride.
Increase Idea Evaluation Training
- Training in idea evaluation is rare, with only 30% of agencies well-trained.
- Invest in upskilling to better understand how your brain processes new ideas and reduce bias.