How to get to better ideas — Pieter-Paul and Matt from Better Briefs
Marketing Meetup Podcast
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Navigating the Creative Landscape
This chapter examines the challenges faced by the creative industry, focusing on the need for better training and feedback mechanisms among marketers and agencies. It highlights the disconnect between clients and agencies in the approval process, as well as the rising number of revisions that indicate a lack of clarity in marketing strategies. Ultimately, the chapter advocates for clear criteria and improved communication to foster an environment conducive to creativity and effective marketing.
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