

Glam & Grow - Beauty Business Podcast
Takara Sewitt | Wavebreak
On the Glam & Grow Podcast, your host, Takara Sewitt interviews leaders at the top Beauty, Skincare, Fashion, and Lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry. Subscribe and join us each week as we Glam & Grow.
Episodes
Mentioned books

Apr 15, 2024 • 50min
IT Cosmetics with Erica Culpepper, General Manager
With an extensive beauty background as an 20-year veteran of L’Oreal USA, Erica has spent her tenure in increasing leadership positions across L’Oreal Paris, Maybelline New York, and Garnier, just to name a few. Most recently, Erica joined IT Cosmetics as General Manager. IT Cosmetics is the brand known for creating problem-solving, skin-loving makeup and skincare products that give you real results. Erica is an inclusive leader dedicated to building cultures of belonging – both in and out of the office. She believes in empowering others by helping them celebrate and advocate for their own definition of beauty and serves as a mentor to rising leaders within the industry.In this episode, Erica also discusses:Becoming a “superstar” in your own right and how to build your confidence as a leaderScaling advocacy, brand love and community while making the industry more inclusiveWhy and how IT Cosmetics makeup begins with skincare firstInsider details on the launch of their new Matte CC CreamWe hope you enjoy this episode and gain valuable insights into Erica’s journey and the growth of IT Cosmetics. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out IT Cosmetics at www.itcosmetics.com and on Instagram at @itcosmeticsThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Apr 8, 2024 • 1h 7min
Scandinavian Design Meets Organic Beauty with Henne Founder Laura Xiao
After falling in love and relocating to Sweden, Laura was immediately inspired by the natural and holistic elements of Swedish culture, as well as modern minimalist Scandinavian design. In 2015, born from her newfound passion for natural and organic beauty and inspired by her new environment, Henne was created. With Henné, the vision was simple: highly effective organic and natural beauty products without sacrificing aesthetics. True ecoluxury beauty. In this episode, Laura also discusses:Experiences starting and running a business as a first-generation immigrantHow Nordic culture inspired the ingredient sourcing and design of Henné OrganicsHow motherhood changes your perspective and orientation to business and lifeHenné Organics charity partnership and why helping human trafficking victims is so importantWe hope you enjoy this episode and gain valuable insights into Laura’s journey and the growth of Henne. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Henne at www.henneorganics.com and on Instagram at @henneorganicsThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Apr 1, 2024 • 1h 2min
Iris&Romeo: Unlocking Your Best Skin Days with Founder Michele Gough Baril
Michele Gough-Baril founded Iris&Romeo after two decades in the beauty industry, climbing her way to the top. Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to live fully, deeply, and with purpose. With the help of a retired racehorse named Romeo, also burned out from his career on the track, she simplified her life, reconnected with her truest self, and realized that instead of walking away, she could do it on her terms. It was time for Iris&Romeo, a smarter kind of beauty, one that’s more efficient, more effective, less wasteful, and wears like a dewy second skin. Spending less time on skincare and makeup means more time for the things that really matter… starting with you.In this episode, Michelle also discusses:Pioneering the digital experience from the beginning of social Building a brand centered around core values that align with herselfHow Romeo was the catalyst for her major life changeThe process of perfecting Skin DaysThe importance of being accessible, inclusive and relatable We hope you enjoy this episode and gain valuable insights into Michele’s journey and the growth of Iris & Romeo. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Iris & Romeo at www.irisandromeo.com and on Instagram at @irisandromeoThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Mar 25, 2024 • 51min
Hotel Lobby Candle: Bringing That 5 Star Experience Home with Founder Lindsay Silberman
Lindsay Silberman is no stranger to being a guest at luxury hotels across the globe as a lifestyle blogger and former magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. In 2020, she decided to bring the scents of five-star hotels home, creating her home fragrance line Hotel Lobby Candle. Made with an all-natural soy wax and lead-free cotton wicks, their candles are also free of phthalates, parabens, and sulfates, and synthetic dyes. Each candle is inspired by scent memories from some of her favorite places...from the electric energy of Miami to the mystery and romance of Paris to the balmy, be-happy vibes of the Caribbean and she is just getting started.In this episode, Lindsay also discusses:Her love of travel and unique experiencesBuilding her community while making the transition from editor to entrepreneur/founderCreating thoughtful experiences for customersThe development and branding processExpansion into wholesale and retailers like Neiman MarcusTheir collaboration with the iconic Hotel JeromeWe hope you enjoy this episode and gain valuable insights into Lindsay’s journey and the growth of Hotel Lobby Candle. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Hotel Lobby Candle at www.hotellobbycandle.com and on Instagram at @hotellobbycollectionThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Mar 18, 2024 • 1h 13min
Dedcool: Scenting Your Life with Founder Carina Chaz
Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionized the fragrance industry by creating artisanal scents that resonate with modern consumers. Her journey began with a desire to disrupt the traditional fragrance market and offer inclusive, eco-conscious alternatives. Through DedCool, she has blended luxury with sustainability, crafting fragrances that evoke unique moods and memories while prioritizing cruelty-free and vegan practices. Her bold vision and dedication to sustainability continue to shape the future of fragrance.In this episode, Carina also discusses:Building from an idea to an instagram page to a real businessBeing a child of the labLayering 101Using fragrance as a form of self expressionThe success of their Simple TinDifficulty scaling a brand with a lack of financial knowledgeExpansion into different home categoriesWe hope you enjoy this episode and gain valuable insights into Carina’s journey and the growth of Dedcool. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Dedcool at www.dedcool.com and on Instagram at @dedcoolThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Mar 11, 2024 • 1h
Therabody: Daily Wellness Habits with Lissa Bankston is the Director of Human Performance, Education & Training
Therabody has swiftly emerged as a frontrunner in the wellness industry, renowned for its innovative approach to pain relief and muscle recovery. With a diverse range of products such as percussive therapy devices and vibrating foam rollers, Therabody delivers cutting-edge solutions tailored to athletes, fitness enthusiasts, and individuals seeking holistic wellness in the comfort of their home. The brand's commitment to excellence is evident in its use of advanced technology and rigorous research to develop products that optimize performance and enhance overall well-being. Therabody's reputation for quality and effectiveness has garnered a loyal following, earning accolades from professionals and users alike. Its dedication to promoting recovery and revitalization underscores its mission to empower individuals to live their lives to the fullest. In this episode, Lissa also discusses:Pivoting from a career in pharmaceutical sales to everything wellnessHow simplicity in habits adds value to everybodyHow the Theragun was born out of necessityPerfecting the design of the Theragun and protecting IPFuture plans for women’s health and postpartum categoriesThe new TheraFace PRO and expansion into beautyWe hope you enjoy this episode and gain valuable insights into Lissa’s journey and the growth of Therabody. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Therabody at www.therabody.com and on Instagram at @therabodyThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Mar 4, 2024 • 1h 7min
beautyblender: The iconic #1 Selling Makeup Sponge with Founder and CEO Rea Ann Silva
Beautyblender is the revolutionary makeup tool that has single handedly changed the beauty game. Founded by Rea Ann Silva, a highly sought after 20 year veteran Hollywood makeup artist, Beautyblender gained widespread recognition for its iconic egg-shaped sponge design, which ensures flawless and streak-free application. Silva's vision was to create a versatile, easy-to-use tool that would simplify makeup application not only for professionals, but everyone else. Beautyblender has become a staple in makeup kits worldwide, beloved for its ability to seamlessly blend makeup for a natural, airbrushed finish. Silva's innovative approach to beauty tools has cemented beautyblender's status as a must-have brand in the beauty space. Today, beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.In this episode, Rea Ann also discusses:The influence of Hollywood and the importance of an airbrush finish for high definition film The story of how the sponge was created from medical foamBootstrapping the business to this dayThe superior quality of the beautyblender vs the “dupes”Winning 16 Allure “Best of Beauty” awardsExpanding into complexion products to compliment the beautyblender that are “skin central”We hope you enjoy this episode and gain valuable insights into Rea Ann’s journey and the growth of beautyblender. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out beautyblender at www.beautyblender.com and on Instagram at @beautyblenderThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Feb 26, 2024 • 56min
Winky Lux: Growing To $100+ Million in Sales with Founder Natalie Mackey
From a background in finance and fashion, Natalie definitely did not have a conventional beauty background. As an avid product junkie, Natalie became enamored with the beauty industry and decided to follow her passion. In 2015, WinkyLux was born. Winky Lux, the clean, joyful beauty brand that has definitely captured your attention in the makeup aisles of Target, has become a staple in the beauty space. Since starting the brand, she’s raised venture capital, scaled the brand to over $100 million in retail sales, and opened their flagship store in Nashville, TN. In this episode, Natalie also discusses:Why she was told not to launch a beauty brandAlways going back to the customer Creating affordable products that give you a sense of pride and joyNew launches including their custom, velvety liquid blushThe challenges women face raising venture capitalWe hope you enjoy this episode and gain valuable insights into Natalie’s journey and the growth of Winky Lux. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Winky Lux at www.winkylux.com and on Instagram at @winkyluxThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Feb 19, 2024 • 57min
Saalt, A Reusable Revolution with Founder Cherie Hoeger
Cherie’s vision is universal access to cleaner, sustainable period care, and she is helping to create a world in which that is possible. A fierce advocate for blending for-profit and nonprofit models, she embraces the B Corp standard as the future of corporate responsibility. Saalt, a certified B Corp and women’s period care brand, allocates 2% of revenue to donate improved period care, impacting areas of the world in greatest need. Since its 2018 launch, Saalt has donated 60,000+ period cups and underwear across 50 countries, empowering underprivileged women and girls to confidently manage their periods, stay in school, and break the cycle of poverty. Prior to Saalt, Cherie, an entrepreneur with a 15-year publication background, co-authored nine editions of collegiate textbooks on fitness and wellness. A mother of five daughters (and one son), she envisions a world where menstruation is not a barrier, and gender parity ensures equal opportunities for all to pursue their dreams.In this episode, Cherie also discusses:What Period poverty is and what Saalt is doing to end itOffering childcare in the office and supporting parentsWhy absorbent underwear will be the new everyday underwearThe importance of giving through health, education and sustainabilityWe hope you enjoy this episode and gain valuable insights into Cherie’s journey and the growth of Saalt. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Saalt at www.saalt.com and on Instagram at @saaltcoThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Feb 12, 2024 • 57min
Knowledge First Skincare With Colette Laxton, Co-Founder of The INKEY List
"The Inkey List" has rapidly risen to prominence as a skincare brand renowned for its dedication to delivering affordable and potent skincare solutions. Adopting a minimalist philosophy, the brand distinguishes itself by crafting uncomplicated products featuring key ingredients tailored to address specific skincare concerns. Transparency is the cornerstone of The Inkey List's ethos, evident in their practice of clearly indicating ingredient concentrations on product labels, empowering consumers to make well-informed decisions. The brand offers a diverse array of products, targeting a spectrum of skin issues, from hydration to anti-aging, with the overarching goal of making premium skincare at a price point that is hard to turn down. Beyond its product line, The Inkey List contributes to consumer education by providing valuable information and usage tips, demystifying skincare routines and fostering a user-friendly approach for customers at all levels of expertise.In this episode, Colette also discusses:Why you have to have a very clear “WHY” as a brandCreating a consumer first brandWhy ingredient transparency is so importantHow the brand offers 14000+ skincare recipesThe importance of their partnership with SephoraManaging a global brand with a global teamWe hope you enjoy this episode and gain valuable insights into Colette’s journey and the growth of The INKEY List. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out The Inkey List at www.theinkeylist.com and on Instagram at @theinkeylistThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co


