Winky Lux: Growing To $100+ Million in Sales with Founder Natalie Mackey

From a background in finance and fashion, Natalie definitely did not have a conventional beauty background. As an avid product junkie, Natalie became enamored with the beauty industry and decided to follow her passion. In 2015, WinkyLux was born. Winky Lux, the clean, joyful beauty brand that has definitely captured your attention in the makeup aisles of Target, has become a staple in the beauty space. Since starting the brand, she’s raised venture capital, scaled the brand to over $100 million in retail sales, and opened their flagship store in Nashville, TN. 

In this episode, Natalie also discusses:

• Why she was told not to launch a beauty brand
• Always going back to the customer 
• Creating affordable products that give you a sense of pride and joy
• New launches including their custom, velvety liquid blush
• The challenges women face raising venture capital

We hope you enjoy this episode and gain valuable insights into Natalie’s journey and the growth of Winky Lux. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Winky Lux at www.winkylux.com and on Instagram at @winkylux

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co