beautyblender: The iconic #1 Selling Makeup Sponge with Founder and CEO Rea Ann Silva

Beautyblender is the revolutionary makeup tool that has single handedly changed the beauty game.  Founded by Rea Ann Silva, a highly sought after 20 year veteran Hollywood makeup artist, Beautyblender gained widespread recognition for its iconic egg-shaped sponge design, which ensures flawless and streak-free application. Silva's vision was to create a versatile, easy-to-use tool that would simplify makeup application not only for professionals, but everyone else. Beautyblender has become a staple in makeup kits worldwide, beloved for its ability to seamlessly blend makeup for a natural, airbrushed finish. Silva's innovative approach to beauty tools has cemented beautyblender's status as a must-have brand in the beauty space. Today, beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.

In this episode, Rea Ann also discusses:

• The influence of Hollywood and the importance of an airbrush finish for high definition film 
• The story of how the sponge was created from medical foam
• Bootstrapping the business to this day
• The superior quality of the beautyblender vs the “dupes”
• Winning 16 Allure “Best of Beauty” awards
• Expanding into complexion products to compliment the beautyblender that are “skin central”

We hope you enjoy this episode and gain valuable insights into Rea Ann’s journey and the growth of beautyblender. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out beautyblender at www.beautyblender.com and on Instagram at @beautyblender

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