Dedcool: Scenting Your Life with Founder Carina Chaz

Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionized the fragrance industry by creating artisanal scents that resonate with modern consumers. Her journey began with a desire to disrupt the traditional fragrance market and offer inclusive, eco-conscious alternatives. Through DedCool, she has blended luxury with sustainability, crafting fragrances that evoke unique moods and memories while prioritizing cruelty-free and vegan practices. Her bold vision and dedication to sustainability continue to shape the future of fragrance.

In this episode, Carina also discusses:

• Building from an idea to an instagram page to a real business
• Being a child of the lab
• Layering 101
• Using fragrance as a form of self expression
• The success of their Simple Tin
• Difficulty scaling a brand with a lack of financial knowledge
• Expansion into different home categories

We hope you enjoy this episode and gain valuable insights into Carina’s journey and the growth of Dedcool. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Dedcool at www.dedcool.com and on Instagram at @dedcool

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