The Opportunity Podcast

In this episode of The Opportunity Podcast, we will be speaking with Adam Smith, the co-owner of Niche Website Builders, a company that helps affiliate marketers grow and optimize their content and backlink profiles. He explains how he has spent that past few years focusing on buying and flipping niche sites, and how to use what you know to succeed in flipping content sites. Adam explains the benefits to purchasing an established content site from our marketplace, and the typical road map he takes to scale a new acquisition prior to flipping it for a profit. He dives deep into what improvements you can make from day one after closing on a deal to see the most ROI, and where most content site owners fail when optimizing their business prior to listing it for sale on the market. Adam gives us his approach to finding quality content writers, how you can build out your content creation process, and how he has been able to scale his backlink email campaigns to send over one million emails per month for his clients. Sit back, grab a coffee, and get ready to discover how you can scale your content empire and start flipping websites full-time (and even leave your day job behind!)

In this episode of The Opportunity Podcast, we will be speaking with Mark Soberman, a managing partner at Netpicks and portfolio owner who has acquired several assets from our marketplace. He explains his mindset behind buying and selling digital assets, and how he has used email lists to scale his acquisitions. Mark explains the benefits of acquiring a business that is within a niche you are already familiar with and how to incorporate the assets into your existing portfolio. He dives deep into the value an email list holds, and how to perform due diligence on an acquisition to uncover the true value in the list. Mark describes how business owners can diversify their email service provider (ESP) to backup their lists, and how you can mitigate risk through traffic diversification. We also take a look at adding personality to your email campaigns and when you should be developing a relationship versus selling your product to subscribers. Sit back, grab a coffee, and get ready to discover tips to improve your email marketing strategy and keep your email list engaged.

In this episode of The Opportunity Podcast, we will be speaking with Jim Barton, a Senior Seller Advisor with Empire Flippers. Jim takes a deep dive on exiting FBA businesses and the changes of Amazon’s marketplace as a whole. Amazon never seems to stand still and that certainly applies to the growth the platform has seen in the past year. Jim opens up as to why that matters to the sellers he mentors at Empire Flippers. He explains how this is a moment in time that FBA sellers should consider where they are with their businesses and walks us through the steps sellers should take early to best position themselves for an exit. Jim also compares the changing landscape of Amazon to the changes to our marketplace and shares updates to deal making that will hit home with those who are looking to buy or sell in the near future. Sit back, grab a coffee, and get ready to hear from an M&A expert what’s new and unfolding in the FBA acquisition space.

In this episode of The Opportunity Podcast, we will be speaking with Nate Jackson, the Head of Acquisitions for Perch, one of the leading acquirers and operators of Amazon Private Label brands. Nate explores the ins and outs of the fast-growing world of mergers and acquisitions (M&A) of FBA businesses. Nate has had quite the career change once he stepped into the world of FBA, saying he "went from a mechanical engineer in the navy to selling women’s leggings on the internet”. In between these two very different roles, Nate had worked for some of the biggest names in M&A. Upon seeing the growing emergence of Amazon and the difficulty of other businesses to compete against the giant, he decided to not swim against the current and dive into the world of FBA acquisitions. He now heads M&A at Perch and has helped grow their portfolio to 23 brands across 10 categories. In his interview he uncovers everything he looks for in an acquisition and the levers Perch pulls to take businesses to their next phase of growth. He also shares his views on growing their current brands on Shopify, his favorite types of deal structures, and why this is an incredible time to exit an FBA business. Sit back, grab a coffee, and get read to hear from an M&A expert what’s new and unfolding in the FBA acquisition space.

In this episode of The Opportunity Podcast, we will be speaking with Matt Diggity, the owner of Diggity marketing, Lead Spring, Search Initiative, Authority Builders, the Affiliate Lab, and host of the Chaing Mai SEO conference in Thailand. This is a value-packed episode where Matt shares his roadmap for buying, scaling, and selling sites successfully. Like many in online business, Matt got his inspiration to leave his grueling long hours career from the 4 Hour Workweek. The world of SEO sparked his interest and Matt devoted himself to learning everything he could about SEO and affiliate websites. He’s now a leader in SEO who has taught countless people how to create their own income online. In this episode, Matt breaks down many of the core tactics he teaches his students to stay on top of ever-changing SEO techniques. He explores what is no longer working in the eyes of Google and little known tactics that work wonders for creating the kind of links Google really wants to see. He also shares the nitty gritty of his own internal deal flow and how he approaches buying, building, holding and selling within his portfolio. Sit back, grab a coffee, and get ready to take a deep dive on SEO for newly acquired businesses.

In this episode of The Opportunity Podcast, we will be speaking with Brad Costanzo of The Bacon Wrapped Business Podcast. In his interview Brad shares his many entrepreneurial adventures and the lessons he’s learned along the way. He also reveals his current portfolio strategy and how he’s taken an unusual route of mainly minority investment in digital assets. Brad has been in just about every business role out there and in a wide range of niches. He’s sold info products to teach magic tricks, runs his own consulting business, and has created a portfolio strategy that strikes a balance in his life. He shares how he’s never raised capital for an acquisition and instead looks for unique negotiation opportunities and deal structures when he acquires. He currently has minority investment in several businesses across various niches and he breaks down how he balances his investments and how that has played out for him. Brad shares everything from the things he wished he’d known when he first started out to the various insights he’s gained from his own experiences and from guests on his podcast. Sit back, grab a coffee, and get ready to learn how to create your own opportunities and an investment style that suits your goals.

In this episode of The Opportunity Podcast, we will be speaking with Jimmy Hourin, Senior Business Analyst with the Empire Flippers sales team. Jimmy works on some of the largest deals to hit our marketplace, and he’s here to explain how demand from institutional investors is driving a buying spree for Amazon FBA businesses and creating a market in favor of sellers. Jimmy explains how our marketplace has drastically changed in less than a year. Multiples have risen sharply for FBA and across the marketplace sellers are enjoying their best multiples and deal structures yet. Buyers are fiercely competitive for top FBA assets and it’s an indicator of investor acceptance of digital acquisitions as a solid investment strategy. Jimmy helps buyers and sellers understand how they can navigate the new market environment to get their best possible deal. Sit back, grab a coffee, and get ready to learn how you can cash out during this unique season for sellers.

In this episode of The Opportunity Podcast, we will be highlighting a new investment opportunity called EF Capital. The program was born in 2014 over discussions about an age-old problem where skilled entrepreneurs don’t have the capital to buy bigger listings, and investors don’t want to buy an entire business or learn a brand new skill set. In a nutshell, the program helps investors turn an active investment into a passive one by partnering with operators who will help manage acquisitions. And the program helps operators gain leverage in buying online businesses that aren’t available through traditional financing (like SBA loans) without having to learn new skills like investor relations or how to set up an investment fund. Instead, operators stick to what they know best—fixing and scaling digital assets. We’ll go into much more detail about how it all works and how you can get started with EF Capital. Sit back, grab a coffee, and get ready to learn how we are changing the digital acquisitions space yet again with this great new investment opportunity.

In this episode of The Opportunity Podcast, we will be speaking with John Hefter, Senior Vice President of Creative and Brand Strategy at Thrasio. John's interview explores the mindset, strategy, and journey of a company that became the fastest profitable US company to ever reach a $1B valuation. John explains how Thrasio became the household name it is today in the online business world. In his words, Thrasio “started out with the thesis that we’d be top, world class operators first”. Wanting to be the best operators in Amazon FBA and actually executing on that thesis catapulted Thrasio to hundreds of millions in raised capital and over 500 employees in less than two years. While John explores the approach that helped Thrasio reach the top of Amazon, he shares how Amazon sellers at any level can learn from their strategy and carve out their own piece of the Amazon pie. Sit back, grab a coffee, and get ready to learn how you can invest on Amazon like a unicorn operator.

In this episode of The Opportunity Podcast, we will be speaking with Michael Frew, who leveraged his first content site acquisition to grow into larger SaaS acquisitions. Michael found our marketplace when looking for something to commit his free time to during his early retirement at the young age of 40. Michael explains how we went from following the financial independence retire early (FIRE) path with traditional investments, and shifted into the more profitable world of digital assets. He made a full ROI in less than two years with his first acquisition and the experience gave him the power to expand into six-figure SaaS acquisitions. Michael tells us how he has used the asset flywheel to grow in the online business space and what others should look for in acquiring their first online asset. Sit back, grab a coffee, and get ready to learn how even small acquisitions can help you take large leaps in a just a few short years.Listen to This Episode.