The Opportunity Podcast

On this episode of The Opportunity Podcast, we will be speaking with Chelsea Cohen, an Amazon seller and the co-founder of SoStocked, an Amazon FBA inventory management service that is helping business owners better manage their inventory levels. Chelsea has been working as an Amazon seller for many years, and is now helping other sellers optimize their inventory management processes, order predictions, and storage logistics. Inventory management is one of the biggest components to building a successful Amazon FBA business. In our call with Chelsea, she gave us an update on the ever-changing rules with FBA storage limits, where sellers fail the most when it comes to managing their inventory levels, and how to optimize your logistics to keep from the dreaded stock out. Chelsea gives us some amazing tips on how to mitigate your risk through diversifying your fulfillment centers, how to properly track your inventory levels, and create detailed projections for future orders, and much more in this weeks episode. This is one call you don't want to miss out on if you are looking for ways to optimize your FBA business in 2021 and beyond. Sit back, grab a coffee, and get ready to learn how you can optimize your inventory storage, logistics, and order predictions for years to come.

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an authority in the pet space. Doron gives us a detailed breakdown in how he approaches building content sites with an SEO strategy in mind, and how Google's shift towards quality and intent has altered his focus over time. He gives us his ROI when it comes to hiring content writers, the process he takes in building a team of experts in a given niche, and what his content site's performance looks like today. He also shares how was able to create an omni-channel strategy, even on difficult channels like YouTube. Doron shares his end results: scaling traffic to new heights, managing to multiply earnings, and creating a solid following across different marketing channels. Sit back, grab a coffee, and get ready to learn how you can scale your omni-channel content empire with the help of experts.

On this episode of The Opportunity Podcast, we will be speaking with Jayrd Krause the CEO of Buyingonlinebusinesses.com, a consulting and growth network for new or portfolio online business owners. Jayrd explains his story behind why he chooses to invest in online businesses and why they can outperform traditional forms of investing like stocks, bonds, physical investments, and even crypto. Jayrd brings us up to speed on his experience of performing due diligence on a business acquisition, and the opportunity that these types of investments offer a broad range of investors. He gives us the mindset you should have when performing due diligence, and how taking step back and really understanding your core-skillset will guide your online business success. Jayrd explains why he leans towards looking at the potential risks in an investment over the upside potential only, and how to approach your first offer once you have gained enough experience from performing due diligence on multiple assets. For those looking to acquire their first, or tenth online business, this is a great episode you won't want to miss. Sit back, grab a coffee, and get ready to learn how you can be the savviest buyer.

On this episode of The Opportunity Podcast, we will be speaking with Jeremy Bell, the Chief M&A officer for Elevate Brands. Elevate, a leading Amazon FBA acquirer, has grown to 22 brands in a short amount of time and has leaned on the Empire Flippers marketplace to acquire high-quality businesses. Jeremy joins us to share his experience navigating due diligence on high-stakes deals and shares how these lessons apply to all buyers. Jeremy shares how his past in the M&A space and pivoting away from brick & mortar towards digital acquisitions has lead to rapid development of the team and portfolio of Elevate Brands. Since FBA asset demand is intense, Jeremy clears up what buyers should look for in a potential acquisition and how to be clear on the value of a business early on in the process. He also shares his due diligence checklist, what a typical criteria list includes for a leading acquirer, and how sellers can exit plan so the entirety of their deal goes smoothly. Sit back, grab a coffee, and get ready for a in-depth peek at the due diligence process for multi-million dollar FBA deals.

On this episode of the The Opportunity Podcast, we will be catching up with Alex Champagne, Empire Flipper's Director of Sales. Alex is here to cover all the new details surrounding our blended commission and how this impacts sellers and buyers going forward. In his interview Alex explains what the blended commission is and why we have moved to implement this new commission structure. He shares why it ultimately benefits our sellers and helps us deliver on our goal of helping sellers walk away with their best possible deal. Alex also catches us up on the state of the marketplace, the abundance of growth in the FBA space, and key takeaways for buyers and sellers to prepare for their most lucrative exit. Sit back, grab a coffee, and get ready to learn how to leverage our new commission structure in your next exit.

On this episode of The Opportunity Podcast, we will be speaking with Max Chu, who recently exited his Amazon FBA business for 8-figures. Max explains how he and his brother went from surviving lay-offs and bouncing back from a collapsed business to finally making a life changing exit from their FBA business. Max and his brother started out growing their first content sites back in 2007 monetizing them through Google Adsense. After being hit by the Google Panda and Penguin updates and lost 80% of their traffic, they were in need of a new way to make money. Max had a just had a baby and trying to live off 10k a year from the site wasn't working. That's when they made the switch over to Amazon FBA. While doing everything they could to make ends meet, Max and his brother went all-in on their Amazon FBA business, reinvesting the profits to help them grow it to new heights. Tune in as Max explains the struggles of building an 8-figure FBA from start to finish, what to expect when the negotiation process begins with high net-worth investors, and how to get the most from your exit with the help of a broker. Sit back, grab a coffee, and get ready to hear an inspirational story of how one FBA seller was finally rewarded for overcoming challenges with an 8-figure exit.

On this episode of The Opportunity Podcast, we will be speaking with George Sanderson, our Migration Supervisor here at Empire Flippers. George gives us an inside look at our migrations department, and everything they do to help buyers and sellers for a successful acquisition. George has seen just about every type of online business go from the deal stage to completion after our team has fully migrated the asset to the new owner. He gives us his insight on what both buyers and sellers can expect when entering the inspection period after a migration has been completed, and why we are the only broker in the digital M&A space with an entire team dedicated to help your acquisition go as smoothly as possible. George goes over our different processes that have helped speed up the time of a migration, how we effectively manage earn outs, and tasks that might come up before the business is even listed with us. Sit back, grab a coffee, and get ready to discover how our migrations team is leading the way for customer satisfaction and ease during the whole migration process.

On this episode of The Opportunity Podcast, we will be speaking with Bibi Raven, the owner of bibibuzz.com an affiliate site link building service with a large team changing the way link outreach is being performed. In this episode Bibi explains what it takes to build a link building strategy that works - and it might not be what you'd think! Bibi manages a team of 30 building guest post and linkable asset links for brands, agencies, and in-house teams. With her unique approach to prospecting and link building outreach, she has been able to gain many valuable links for free. Stepping away from typical SEO strategies, she takes a personal approach to building relationships with outreach prospects. She employs a human approach to link building, and it seems to go over well. Bibi also gives us her strategy for hiring and team building, and how to train new hires while remaining completely remote. Sit back, grab a coffee, and get ready to learn how to get the best backlinks for free, and to have fun while doing it.

On this episode of the The Opportunity Podcast, we will be speaking with Matt Oakley, Sales Manager here at Empire Flippers. Matt's interview uncovers everything you need to know about FBA deal structures and how both buyers and sellers can benefit from proper planning before any type of negotiations begin to take place. The market has rapidly changed and so have deal structures. From top to bottom, FBA deal structures have shifted, so Matt catches us up on where these deal structures sit today and what to expect. We get into the nitty gritty of multi-million dollar deal structures and how private equity (PE) buyers are offering opportunities for sellers to experience tremendous windfall from their exit. He also shares what kinds of structures best benefit buyers and sellers, as well as the key to making your most profitable exit during what we have labeled "the season of the seller." Sit back, grab a coffee, and get ready to learn how to make deal structures work for you.

On this episode of the The Opportunity Podcast, we will be speaking with Troy De Ville, a recent buyer of a children's and education niche content business. In this episode, Troy gives us his thought process on acquiring his very first online business, and what others should keep in perspective as a first time buyer. Troy gives insight on the mindset needed for due diligence, how to use your individual skill sets, and how you can overcome the fear of investing a large amount of capital into your first acquisition. He explains how he was able to leverage the Empire Flippers team to help ease the process when first starting out in tandem with raising a family and working full-time at a brick and mortar company. Like many first time buyers who decide to acquire a digital asset, he was still on the fence whether he would go through with the whole process, and what had changed his mind was knowing our team was helping through every step along the way to ease the learning curve taking on this new venture. Sit back, grab a coffee, and get ready to learn how to to perform due diligence and better prepare yourself to acquire your very first business based on the skills you already have.