The Opportunity Ep.19: Amazon FBA Advice From the Fastest Profitable Unicorn in US History

In this episode of The Opportunity Podcast, we will be speaking with John Hefter, Senior Vice President of Creative and Brand Strategy at Thrasio. John's interview explores the mindset, strategy, and journey of a company that became the fastest profitable US company to ever reach a $1B valuation.

John explains how Thrasio became the household name it is today in the online business world. In his words, Thrasio “started out with the thesis that we’d be top, world class operators first”. Wanting to be the best operators in Amazon FBA and actually executing on that thesis catapulted Thrasio to hundreds of millions in raised capital and over 500 employees in less than two years. While John explores the approach that helped Thrasio reach the top of Amazon, he shares how Amazon sellers at any level can learn from their strategy and carve out their own piece of the Amazon pie.

Sit back, grab a coffee, and get ready to learn how you can invest on Amazon like a unicorn operator.