The Opportunity Podcast

On this episode of the The Opportunity Podcast, we will be speaking with Chas Woodward, Head of Business Development at HeyDay, a platform accelerating consumer product brands on Amazon. Chas explores the branding and business essentials FBA owners need to stand out on the marketplace. In his interview Chas explains HeyDay's mission and how they aim to partner with FBA sellers in the acquisition process. He sought to give guidance to FBA sellers at all levels, and gave solid advice to how to build a brand on Amazon and why that would be so critical for being able to make the best exit possible. He challenged the idea of business expansion for simply the sake of scaling and put smart growth for entrepreneurs into perspective. Chas also discussed the intensity of changes in the FBA market in 2020 and predicts how the marketplace could very well change in 2021 and 2022. This is a great episode for those curious to know what a leading FBA acquirer looks for in stand-out FBA brands. Sit back, grab a coffee, and get ready to learn how to build the best version of your FBA brand.

On this episode of the The Opportunity Podcast, we will be speaking with Mark Ow who went from working as a computer engineer for companies like Apple, Dell, and Microsoft, to purchasing and growing two content businesses he recently acquired from our marketplace. Mark comes from a strong computer industry background which helped him scale his acquisitions, one of which he was able to 5x the monthly net profits. Mark had an 'ah-ha moment' when he realized the amount of time he could save purchasing an online business already generating cash flow. This realization gave him the inspiration to find and acquire two content businesses from our marketplace. With some help from his brother, Mark improved page load speeds, the UX on his sites, and improved the content to better serve results based on the searcher's intent, something Google has started to favor more and more when determining your sites ranking for keywords. Mark gives us his thoughts on what first time buyers should look for while performing due diligence on a business, and his strategy to grow content sites within evergreen niches to maintain stability. Sit back, grab a coffee, and get ready to discover how you can optimize your first digital asset to see returns after making some not so common improvements.

On this episode of the The Opportunity Podcast, we will be speaking with Renae Christine who manages a few different digital assets in the baby care and diet niches. Renae acquired a KDP business from our marketplace that she's been able to scale through her love of community building and successful ad spend. She's a passionate entrepreneur with several successful businesses and a large YouTube channel behind her. If you've ever imagined building a life charged by all your own businesses, personal projects, and a ton enthusiasm - you won't want to miss out on Renae's story. Renae breaks down many challenges that entrepreneurs face, everything from being able to manage a business truly hands off, building giveaways that covert, to picking the right platform to build a community on. Renae has used the power of community to grow her businesses and was able to do so through her love of ads. While most fear spending on ads, Renae's ad spend has been $400,000 and she's still been able to realize great ROI. She explains how she's tested her way to success and what others can learn from her experiences. Renae's passion for her businesses shines through and offers plenty of hope for others learning how to build a life they love in the online business space. Sit back, grab a coffee, and get ready to learn how to leverage community and ad spend to build your online empire.

On this episode of the The Opportunity Podcast, we will be speaking with Dom Wells, owner of Onfolio. With Onfolio, Dom acquires and manages a diversified portfolio of online businesses across a broad range of verticals, each with a niche content focus. As a seasoned expert, he shares his mindset and strategy on investing in content businesses. Dom really understands what the right opportunity in online business looks like. He describes how people commonly get caught up on price or what they think might be growth potential for a business only to miss out on more stable investment opportunities. He describes common pitfalls - like when to know an unmonetized email list is really good or not - and how to avoid them. Dom also explains the growing demand for online business investments and explains why it can be a worthwhile investment for others to pursue. Sit back, grab a coffee, and get ready to learn how to use content businesses as a stable investment strategy.

In this episode of The Opportunity Podcast we will be mixing things up. Branden and I host today's episode to discuss our 2021 State of the Industry Report and all the juicy data insights we've gathered over the past year. We dig up some of our favorite data that highlights the growth on the marketplace we are most excited about - everything from the numbers that show how wildly FBA is growing to the increased multiples content sites are demanding. This episode explores the growth of our marketplace and gives a data-driven snapshot of how buying and selling digital assets has changed up until now. For those looking to refine their strategy for the year, understand where their great opportunities lie, and discover how much money they could make in the current marketplace environment - this is the episode for you. Sit back, grab a coffee, and get ready to uncover real insights behind the online business industry as a whole.

In this episode of The Opportunity Podcast, we will be speaking with Adam Smith, the co-owner of Niche Website Builders, a company that helps affiliate marketers grow and optimize their content and backlink profiles. He explains how he has spent that past few years focusing on buying and flipping niche sites, and how to use what you know to succeed in flipping content sites. Adam explains the benefits to purchasing an established content site from our marketplace, and the typical road map he takes to scale a new acquisition prior to flipping it for a profit. He dives deep into what improvements you can make from day one after closing on a deal to see the most ROI, and where most content site owners fail when optimizing their business prior to listing it for sale on the market. Adam gives us his approach to finding quality content writers, how you can build out your content creation process, and how he has been able to scale his backlink email campaigns to send over one million emails per month for his clients. Sit back, grab a coffee, and get ready to discover how you can scale your content empire and start flipping websites full-time (and even leave your day job behind!)

In this episode of The Opportunity Podcast, we will be speaking with Mark Soberman, a managing partner at Netpicks and portfolio owner who has acquired several assets from our marketplace. He explains his mindset behind buying and selling digital assets, and how he has used email lists to scale his acquisitions. Mark explains the benefits of acquiring a business that is within a niche you are already familiar with and how to incorporate the assets into your existing portfolio. He dives deep into the value an email list holds, and how to perform due diligence on an acquisition to uncover the true value in the list. Mark describes how business owners can diversify their email service provider (ESP) to backup their lists, and how you can mitigate risk through traffic diversification. We also take a look at adding personality to your email campaigns and when you should be developing a relationship versus selling your product to subscribers. Sit back, grab a coffee, and get ready to discover tips to improve your email marketing strategy and keep your email list engaged.

In this episode of The Opportunity Podcast, we will be speaking with Jim Barton, a Senior Seller Advisor with Empire Flippers. Jim takes a deep dive on exiting FBA businesses and the changes of Amazon's marketplace as a whole. Amazon never seems to stand still and that certainly applies to the growth the platform has seen in the past year. Jim opens up as to why that matters to the sellers he mentors at Empire Flippers. He explains how this is a moment in time that FBA sellers should consider where they are with their businesses and walks us through the steps sellers should take early to best position themselves for an exit. Jim also compares the changing landscape of Amazon to the changes to our marketplace and shares updates to deal making that will hit home with those who are looking to buy or sell in the near future. Sit back, grab a coffee, and get ready to hear from an M&A expert what's new and unfolding in the FBA acquisition space.

In this episode of The Opportunity Podcast, we will be speaking with Nate Jackson, the Head of Acquisitions for Perch, one of the leading acquirers and operators of Amazon Private Label brands. Nate explores the ins and outs of the fast-growing world of mergers and acquisitions (M&A) of FBA businesses. Nate has had quite the career change once he stepped into the world of FBA, saying he "went from a mechanical engineer in the navy to selling women's leggings on the internet". In between these two very different roles, Nate had worked for some of the biggest names in M&A. Upon seeing the growing emergence of Amazon and the difficulty of other businesses to compete against the giant, he decided to not swim against the current and dive into the world of FBA acquisitions. He now heads M&A at Perch and has helped grow their portfolio to 23 brands across 10 categories. In his interview he uncovers everything he looks for in an acquisition and the levers Perch pulls to take businesses to their next phase of growth. He also shares his views on growing their current brands on Shopify, his favorite types of deal structures, and why this is an incredible time to exit an FBA business. Sit back, grab a coffee, and get read to hear from an M&A expert what's new and unfolding in the FBA acquisition space.

In this episode of The Opportunity Podcast, we will be speaking with Matt Diggity, the owner of Diggity marketing, Lead Spring, Search Initiative, Authority Builders, the Affiliate Lab, and host of the Chaing Mai SEO conference in Thailand. This is a value-packed episode where Matt shares his roadmap for buying, scaling, and selling sites successfully. Like many in online business, Matt got his inspiration to leave his grueling long hours career from the 4 Hour Workweek. The world of SEO sparked his interest and Matt devoted himself to learning everything he could about SEO and affiliate websites. He's now a leader in SEO who has taught countless people how to create their own income online. In this episode, Matt breaks down many of the core tactics he teaches his students to stay on top of ever-changing SEO techniques. He explores what is no longer working in the eyes of Google and little known tactics that work wonders for creating the kind of links Google really wants to see. He also shares the nitty gritty of his own internal deal flow and how he approaches buying, building, holding and selling within his portfolio. Sit back, grab a coffee, and get ready to take a deep dive on SEO for newly acquired businesses.