The Opportunity Podcast

On this episode of The Opportunity Podcast, we will be speaking with Max Chu, who recently exited his Amazon FBA business for 8-figures. Max explains how he and his brother went from surviving lay-offs and bouncing back from a collapsed business to finally making a life changing exit from their FBA business. Max and his brother started out growing their first content sites back in 2007 monetizing them through Google Adsense. After being hit by the Google Panda and Penguin updates and lost 80% of their traffic, they were in need of a new way to make money. Max had a just had a baby and trying to live off 10k a year from the site wasn't working. That's when they made the switch over to Amazon FBA. While doing everything they could to make ends meet, Max and his brother went all-in on their Amazon FBA business, reinvesting the profits to help them grow it to new heights. Tune in as Max explains the struggles of building an 8-figure FBA from start to finish, what to expect when the negotiation process begins with high net-worth investors, and how to get the most from your exit with the help of a broker. Sit back, grab a coffee, and get ready to hear an inspirational story of how one FBA seller was finally rewarded for overcoming challenges with an 8-figure exit.

On this episode of The Opportunity Podcast, we will be speaking with George Sanderson, our Migration Supervisor here at Empire Flippers. George gives us an inside look at our migrations department, and everything they do to help buyers and sellers for a successful acquisition. George has seen just about every type of online business go from the deal stage to completion after our team has fully migrated the asset to the new owner. He gives us his insight on what both buyers and sellers can expect when entering the inspection period after a migration has been completed, and why we are the only broker in the digital M&A space with an entire team dedicated to help your acquisition go as smoothly as possible. George goes over our different processes that have helped speed up the time of a migration, how we effectively manage earn outs, and tasks that might come up before the business is even listed with us. Sit back, grab a coffee, and get ready to discover how our migrations team is leading the way for customer satisfaction and ease during the whole migration process.

On this episode of The Opportunity Podcast, we will be speaking with Bibi Raven, the owner of bibibuzz.com an affiliate site link building service with a large team changing the way link outreach is being performed. In this episode Bibi explains what it takes to build a link building strategy that works - and it might not be what you'd think! Bibi manages a team of 30 building guest post and linkable asset links for brands, agencies, and in-house teams. With her unique approach to prospecting and link building outreach, she has been able to gain many valuable links for free. Stepping away from typical SEO strategies, she takes a personal approach to building relationships with outreach prospects. She employs a human approach to link building, and it seems to go over well. Bibi also gives us her strategy for hiring and team building, and how to train new hires while remaining completely remote. Sit back, grab a coffee, and get ready to learn how to get the best backlinks for free, and to have fun while doing it.

On this episode of the The Opportunity Podcast, we will be speaking with Matt Oakley, Sales Manager here at Empire Flippers. Matt’s interview uncovers everything you need to know about FBA deal structures and how both buyers and sellers can benefit from proper planning before any type of negotiations begin to take place. The market has rapidly changed and so have deal structures. From top to bottom, FBA deal structures have shifted, so Matt catches us up on where these deal structures sit today and what to expect. We get into the nitty gritty of multi-million dollar deal structures and how private equity (PE) buyers are offering opportunities for sellers to experience tremendous windfall from their exit. He also shares what kinds of structures best benefit buyers and sellers, as well as the key to making your most profitable exit during what we have labeled "the season of the seller." Sit back, grab a coffee, and get ready to learn how to make deal structures work for you.

On this episode of the The Opportunity Podcast, we will be speaking with Troy De Ville, a recent buyer of a children's and education niche content business. In this episode, Troy gives us his thought process on acquiring his very first online business, and what others should keep in perspective as a first time buyer. Troy gives insight on the mindset needed for due diligence, how to use your individual skill sets, and how you can overcome the fear of investing a large amount of capital into your first acquisition. He explains how he was able to leverage the Empire Flippers team to help ease the process when first starting out in tandem with raising a family and working full-time at a brick and mortar company. Like many first time buyers who decide to acquire a digital asset, he was still on the fence whether he would go through with the whole process, and what had changed his mind was knowing our team was helping through every step along the way to ease the learning curve taking on this new venture. Sit back, grab a coffee, and get ready to learn how to to perform due diligence and better prepare yourself to acquire your very first business based on the skills you already have.

On this episode of the The Opportunity Podcast, we will be speaking with Chas Woodward, Head of Business Development at HeyDay, a platform accelerating consumer product brands on Amazon. Chas explores the branding and business essentials FBA owners need to stand out on the marketplace. In his interview Chas explains HeyDay’s mission and how they aim to partner with FBA sellers in the acquisition process. He sought to give guidance to FBA sellers at all levels, and gave solid advice to how to build a brand on Amazon and why that would be so critical for being able to make the best exit possible. He challenged the idea of business expansion for simply the sake of scaling and put smart growth for entrepreneurs into perspective. Chas also discussed the intensity of changes in the FBA market in 2020 and predicts how the marketplace could very well change in 2021 and 2022. This is a great episode for those curious to know what a leading FBA acquirer looks for in stand-out FBA brands. Sit back, grab a coffee, and get ready to learn how to build the best version of your FBA brand.

On this episode of the The Opportunity Podcast, we will be speaking with Mark Ow who went from working as a computer engineer for companies like Apple, Dell, and Microsoft, to purchasing and growing two content businesses he recently acquired from our marketplace. Mark comes from a strong computer industry background which helped him scale his acquisitions, one of which he was able to 5x the monthly net profits. Mark had an 'ah-ha moment' when he realized the amount of time he could save purchasing an online business already generating cash flow. This realization gave him the inspiration to find and acquire two content businesses from our marketplace. With some help from his brother, Mark improved page load speeds, the UX on his sites, and improved the content to better serve results based on the searcher's intent, something Google has started to favor more and more when determining your sites ranking for keywords. Mark gives us his thoughts on what first time buyers should look for while performing due diligence on a business, and his strategy to grow content sites within evergreen niches to maintain stability. Sit back, grab a coffee, and get ready to discover how you can optimize your first digital asset to see returns after making some not so common improvements.

On this episode of the The Opportunity Podcast, we will be speaking with Renae Christine who manages a few different digital assets in the baby care and diet niches. Renae acquired a KDP business from our marketplace that she’s been able to scale through her love of community building and successful ad spend. She’s a passionate entrepreneur with several successful businesses and a large YouTube channel behind her. If you’ve ever imagined building a life charged by all your own businesses, personal projects, and a ton enthusiasm - you won’t want to miss out on Renae’s story. Renae breaks down many challenges that entrepreneurs face, everything from being able to manage a business truly hands off, building giveaways that covert, to picking the right platform to build a community on. Renae has used the power of community to grow her businesses and was able to do so through her love of ads. While most fear spending on ads, Renae’s ad spend has been $400,000 and she’s still been able to realize great ROI. She explains how she’s tested her way to success and what others can learn from her experiences. Renae’s passion for her businesses shines through and offers plenty of hope for others learning how to build a life they love in the online business space. Sit back, grab a coffee, and get ready to learn how to leverage community and ad spend to build your online empire.

On this episode of the The Opportunity Podcast, we will be speaking with Dom Wells, owner of Onfolio. With Onfolio, Dom acquires and manages a diversified portfolio of online businesses across a broad range of verticals, each with a niche content focus. As a seasoned expert, he shares his mindset and strategy on investing in content businesses. Dom really understands what the right opportunity in online business looks like. He describes how people commonly get caught up on price or what they think might be growth potential for a business only to miss out on more stable investment opportunities. He describes common pitfalls - like when to know an unmonetized email list is really good or not - and how to avoid them. Dom also explains the growing demand for online business investments and explains why it can be a worthwhile investment for others to pursue. Sit back, grab a coffee, and get ready to learn how to use content businesses as a stable investment strategy.

In this episode of The Opportunity Podcast we will be mixing things up. Branden and I host today’s episode to discuss our 2021 State of the Industry Report and all the juicy data insights we’ve gathered over the past year. We dig up some of our favorite data that highlights the growth on the marketplace we are most excited about - everything from the numbers that show how wildly FBA is growing to the increased multiples content sites are demanding. This episode explores the growth of our marketplace and gives a data-driven snapshot of how buying and selling digital assets has changed up until now. For those looking to refine their strategy for the year, understand where their great opportunities lie, and discover how much money they could make in the current marketplace environment - this is the episode for you. Sit back, grab a coffee, and get ready to uncover real insights behind the online business industry as a whole.