The Opportunity Podcast

Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks about his affiliate marketing journey so far. In this episode, Doug shares a behind-the-scenes look into what works and what doesn't in affiliate marketing. He talks candidly about the Amazon affiliate program, when and how to scale an affiliate marketing business, and his top tips for driving traffic to your site.

How important is SEO to your business? Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.

What's your end goal with your ecommerce business? When you first start your business, it's unlikely that you're already thinking about selling it. However, the earlier you start to think about a potential exit the more likely you'll walk away with a life-changing sum. Think about all of the opportunities you could have if you doubled your windfall with a simple exit planning strategy in place early on. Jason Wong, Managing Partner of Wonghaus Ventures and an ecommerce business entrepreneur, recommends preparing your business for exit early to help facilitate a smoother, more lucrative sale. He shares his tips and advice for ecommerce entrepreneurs thinking about making an exit in the near future, and how business owners can utilize an exit planning strategy to increase the expected listing price from small changes implemented in the early stages of operations.

Copy is your ecommerce brand's most powerful device. When written effectively, copy can move people to action and impact your business in transformative ways. But how do you write compelling copy that converts? Emma Schermer Tamir is the CEO and Co-founder of Marketing by Emma, an agency providing copywriting and listing optimization services for ecommerce businesses and Amazon sellers. We invited Emma to join us in this episode of The Opportunity Podcast to discuss how brands can create ecommerce listings that stand out from the ever-increasing crowd and establish long-lasting customer connections. This episode is packed with helpful, actionable advice about writing copy that converts, creating more positive customer experiences, and how to avoid common ecommerce copy mistakes.

What really goes into building a sustainable brand? When Martin Johnston decided to take his years of experience working with giants in the retail and ecommerce space and start from scratch, he knew exactly what practices he wanted to replicate. And what ones he didn't. Martin is the Co-founder of Crafted Society, a luxury ecommerce brand dedicated to the transparent and sustainable production of handmade artisan goods. He joined this episode of The Opportunity Podcast to share what it takes to follow the road less traveled and craft a purpose-driven brand. He also reveals the story behind the innovative DTC subscription model that's elevating Crafted Society's partnerships. Sit back, grab a coffee, and get ready to learn how you can craft your own purpose driven ecommerce brand in this weeks episode.

On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging - everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal relationships with their customers, and its power to lead to more conversions and sales. Building relationships with your customers using SMS and email is a great strategy to gain and keep customers returning to products. In this call, Ryan explains where eCommerce and DTC brands fail the most when it comes to building these relationships, the ROI that SMS offers for those who implement this strategy correctly, and how newcomers to this industry can get started even if they don't have a customer list built out just yet. We uncover how to message your customers with information relevant to where they are in their buying journey, and the best anecdotes to implement your own personal SMS strategy no matter which niche you happen to be selling in. Sit back, grab a coffee, and get ready to learn how you can gain better conversions and relationship ROI using SMS.

On this episode of The Opportunity Podcast, we will be speaking with Don Henig, the Founding Partner of Accrueme, a service that provides Amazon funding to help FBA sellers grow quickly and increase their profits. Don explains how he went from working in the mortgage and real estate industry to growing an Amazon funding platform built on trust and partnership with sellers. Don and his team have been helping FBA sellers scale their brands with this idea:"Accrueme only wins, if the seller is winning". Don chose to step outside of the typical loan structure of most funding companies, and instead works with sellers to get the funding they need without being held to strict payment plans. We take a deep dive into all the funding options available for FBA sellers on the market today, common mistakes business owners make when sourcing capital for expansion, and how you can better prepare your business for a profitable exit. This episode is full of some great information for any and all FBA business owners looking to gain the capital they need to take their business to the next level and one episode you will surely not want to miss. Sit back, grab a coffee, and get ready to learn how sourcing the right funding for your FBA business can help you reach new heights.

On this episode of The Opportunity Podcast, we will be speaking with Yoni Kozminksi, founder and CEO of Escala. Yoni has created a framework for scaling companies through SOP's and optimization. Yoni is passionate about smart, holistic, optimized growth. He's worked with a range of businesses to help them reach their next level and he gets down in the weeds to figure out what bottlenecks are keeping businesses owners from reaching their revenue potential. We discuss what makes a great SOP and how to build one, how to bring in the right talent to really grow, and the mindsets you need to approach optimization correctly. This is a great episode for those who want to learn about the nitty-gritty operations advice that will make an impact to their bottom line. Sit back, grab a coffee, and get ready to create the SOP's that will guide your growth.

On this episode of The Opportunity Podcast, we will be speaking with Cody James who purchased a content site in the pet niche from our marketplace and is now a portfolio owner of 7 different content sites. Cody has leveraged his skills and background to create a growth strategy that's allowed him to build successful businesses within the competitive pet niche. His thoughtful, out of the box strategies have helped him optimize his sites and allowed him to manage his portfolio all on his own. When building a content site with conversions as the main goal, performing CRO on your website is a sure fire way to help increase your conversions without spending additional revenue on other strategies like PPC advertising or guest post exchanges. Cody has been performing CRO for many years now and gives us his insight to what content site owners should be testing when looking for new ways to grow their conversion rates. He gives us his thoughts on how to diversify your revenue streams whether through new affiliate partners or targeting sub-niche products in your market, what you should be testing to help improve conversions, and his growth roadmap to scaling a newly acquired content site with the idea of flipping it for a much larger profit later on. Sit back, grab a coffee, and get ready to uncover a growth roadmap to improve your content sites revenue and conversions.

On this episode of The Opportunity Podcast, we will be speaking with Athena Severi, the co-founder of Titan network, a community mastermind group that helps to educate on and facilitate growth within Amazon businesses. Athena explains why finding community can be a game-changer when running an FBA business and how you can grow your business by leveraging your network and the knowledge of others. Athena explains how she went from working for a consulting agency before shifting into the growing world of selling physical products with Amazon FBA. Starting out as a new seller, she found helping her community learn this business model was her love. Already having a passion for community building, Athena was able to help build the Titan network with her partner, establishing a platform for other FBA sellers to help one another and build lasting relationships. In this episode we dig into why building a community is important to grow your FBA business, and the biggest mistakes that most first-time sellers make when starting out. Entrepreneurship can be lonely, and we explore how to build a connections that help eliminate isolation and grow your business at the same time. Sit back, grab a coffee, and get ready to learn why building a community can help you succeed as an Amazon FBA seller.