The Opportunity Podcast

On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging - everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal relationships with their customers, and its power to lead to more conversions and sales. Building relationships with your customers using SMS and email is a great strategy to gain and keep customers returning to products. In this call, Ryan explains where eCommerce and DTC brands fail the most when it comes to building these relationships, the ROI that SMS offers for those who implement this strategy correctly, and how newcomers to this industry can get started even if they don't have a customer list built out just yet. We uncover how to message your customers with information relevant to where they are in their buying journey, and the best anecdotes to implement your own personal SMS strategy no matter which niche you happen to be selling in. Sit back, grab a coffee, and get ready to learn how you can gain better conversions and relationship ROI using SMS.

On this episode of The Opportunity Podcast, we will be speaking with Don Henig, the Founding Partner of Accrueme, a service that provides Amazon funding to help FBA sellers grow quickly and increase their profits. Don explains how he went from working in the mortgage and real estate industry to growing an Amazon funding platform built on trust and partnership with sellers. Don and his team have been helping FBA sellers scale their brands with this idea:“Accrueme only wins, if the seller is winning”. Don chose to step outside of the typical loan structure of most funding companies, and instead works with sellers to get the funding they need without being held to strict payment plans. We take a deep dive into all the funding options available for FBA sellers on the market today, common mistakes business owners make when sourcing capital for expansion, and how you can better prepare your business for a profitable exit. This episode is full of some great information for any and all FBA business owners looking to gain the capital they need to take their business to the next level and one episode you will surely not want to miss. Sit back, grab a coffee, and get ready to learn how sourcing the right funding for your FBA business can help you reach new heights.

On this episode of The Opportunity Podcast, we will be speaking with Yoni Kozminksi, founder and CEO of Escala. Yoni has created a framework for scaling companies through SOP's and optimization. Yoni is passionate about smart, holistic, optimized growth. He's worked with a range of businesses to help them reach their next level and he gets down in the weeds to figure out what bottlenecks are keeping businesses owners from reaching their revenue potential. We discuss what makes a great SOP and how to build one, how to bring in the right talent to really grow, and the mindsets you need to approach optimization correctly. This is a great episode for those who want to learn about the nitty-gritty operations advice that will make an impact to their bottom line. Sit back, grab a coffee, and get ready to create the SOP's that will guide your growth.

On this episode of The Opportunity Podcast, we will be speaking with Cody James who purchased a content site in the pet niche from our marketplace and is now a portfolio owner of 7 different content sites. Cody has leveraged his skills and background to create a growth strategy that’s allowed him to build successful businesses within the competitive pet niche. His thoughtful, out of the box strategies have helped him optimize his sites and allowed him to manage his portfolio all on his own. When building a content site with conversions as the main goal, performing CRO on your website is a sure fire way to help increase your conversions without spending additional revenue on other strategies like PPC advertising or guest post exchanges. Cody has been performing CRO for many years now and gives us his insight to what content site owners should be testing when looking for new ways to grow their conversion rates. He gives us his thoughts on how to diversify your revenue streams whether through new affiliate partners or targeting sub-niche products in your market, what you should be testing to help improve conversions, and his growth roadmap to scaling a newly acquired content site with the idea of flipping it for a much larger profit later on. Sit back, grab a coffee, and get ready to uncover a growth roadmap to improve your content sites revenue and conversions.

On this episode of The Opportunity Podcast, we will be speaking with Athena Severi, the co-founder of Titan network, a community mastermind group that helps to educate on and facilitate growth within Amazon businesses. Athena explains why finding community can be a game-changer when running an FBA business and how you can grow your business by leveraging your network and the knowledge of others. Athena explains how she went from working for a consulting agency before shifting into the growing world of selling physical products with Amazon FBA. Starting out as a new seller, she found helping her community learn this business model was her love. Already having a passion for community building, Athena was able to help build the Titan network with her partner, establishing a platform for other FBA sellers to help one another and build lasting relationships. In this episode we dig into why building a community is important to grow your FBA business, and the biggest mistakes that most first-time sellers make when starting out. Entrepreneurship can be lonely, and we explore how to build a connections that help eliminate isolation and grow your business at the same time. Sit back, grab a coffee, and get ready to learn why building a community can help you succeed as an Amazon FBA seller.

On this episode of The Opportunity Podcast, we will be speaking with Chelsea Cohen, an Amazon seller and the co-founder of SoStocked, an Amazon FBA inventory management service that is helping business owners better manage their inventory levels. Chelsea has been working as an Amazon seller for many years, and is now helping other sellers optimize their inventory management processes, order predictions, and storage logistics. Inventory management is one of the biggest components to building a successful Amazon FBA business. In our call with Chelsea, she gave us an update on the ever-changing rules with FBA storage limits, where sellers fail the most when it comes to managing their inventory levels, and how to optimize your logistics to keep from the dreaded stock out. Chelsea gives us some amazing tips on how to mitigate your risk through diversifying your fulfillment centers, how to properly track your inventory levels, and create detailed projections for future orders, and much more in this weeks episode. This is one call you don't want to miss out on if you are looking for ways to optimize your FBA business in 2021 and beyond. Sit back, grab a coffee, and get ready to learn how you can optimize your inventory storage, logistics, and order predictions for years to come.

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an authority in the pet space. Doron gives us a detailed breakdown in how he approaches building content sites with an SEO strategy in mind, and how Google's shift towards quality and intent has altered his focus over time. He gives us his ROI when it comes to hiring content writers, the process he takes in building a team of experts in a given niche, and what his content site's performance looks like today. He also shares how was able to create an omni-channel strategy, even on difficult channels like YouTube. Doron shares his end results: scaling traffic to new heights, managing to multiply earnings, and creating a solid following across different marketing channels. Sit back, grab a coffee, and get ready to learn how you can scale your omni-channel content empire with the help of experts.

On this episode of The Opportunity Podcast, we will be speaking with Jayrd Krause the CEO of Buyingonlinebusinesses.com, a consulting and growth network for new or portfolio online business owners. Jayrd explains his story behind why he chooses to invest in online businesses and why they can outperform traditional forms of investing like stocks, bonds, physical investments, and even crypto. Jayrd brings us up to speed on his experience of performing due diligence on a business acquisition, and the opportunity that these types of investments offer a broad range of investors. He gives us the mindset you should have when performing due diligence, and how taking step back and really understanding your core-skillset will guide your online business success. Jayrd explains why he leans towards looking at the potential risks in an investment over the upside potential only, and how to approach your first offer once you have gained enough experience from performing due diligence on multiple assets. For those looking to acquire their first, or tenth online business, this is a great episode you won't want to miss. Sit back, grab a coffee, and get ready to learn how you can be the savviest buyer.

On this episode of The Opportunity Podcast, we will be speaking with Jeremy Bell, the Chief M&A officer for Elevate Brands. Elevate, a leading Amazon FBA acquirer, has grown to 22 brands in a short amount of time and has leaned on the Empire Flippers marketplace to acquire high-quality businesses. Jeremy joins us to share his experience navigating due diligence on high-stakes deals and shares how these lessons apply to all buyers. Jeremy shares how his past in the M&A space and pivoting away from brick & mortar towards digital acquisitions has lead to rapid development of the team and portfolio of Elevate Brands. Since FBA asset demand is intense, Jeremy clears up what buyers should look for in a potential acquisition and how to be clear on the value of a business early on in the process. He also shares his due diligence checklist, what a typical criteria list includes for a leading acquirer, and how sellers can exit plan so the entirety of their deal goes smoothly. Sit back, grab a coffee, and get ready for a in-depth peek at the due diligence process for multi-million dollar FBA deals.

On this episode of the The Opportunity Podcast, we will be catching up with Alex Champagne, Empire Flipper's Director of Sales. Alex is here to cover all the new details surrounding our blended commission and how this impacts sellers and buyers going forward. In his interview Alex explains what the blended commission is and why we have moved to implement this new commission structure. He shares why it ultimately benefits our sellers and helps us deliver on our goal of helping sellers walk away with their best possible deal. Alex also catches us up on the state of the marketplace, the abundance of growth in the FBA space, and key takeaways for buyers and sellers to prepare for their most lucrative exit. Sit back, grab a coffee, and get ready to learn how to leverage our new commission structure in your next exit.