Proof to Product

Katie Hunt
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Jun 16, 2020 • 28min

158 | Creating Workflows for Her Business with Stephanie Harvey, exit343design

Slow and steady growth is how strong businesses are built. This is something that I strongly believe and is exactly what today’s guest, Stephanie Harvey has done as she has grown her business.   Stephanie Harvey is the artist and entrepreneur behind exit343design. She’s a Paper Camp alumni who's been in the business since falling in love with screen printing during college in 2007. What first started as a passion project and side hustle evolved into her full-time gig after a 10 year slow and organic growth.    She and I dive deep into the marketing strategies she uses to nurture the retail and wholesale sides of her business including how she leverages email and why she’s gotten into blogging.   We also explore why she’s building an operations manual to document the systems and processes within her business. You’ll get to hear what tools she recommends for building these systems and how she uses them to set up her processes. Stephanie also shares what she wishes she knew before starting her business and why it’s important to be frugal, but not cheap when making investments into your business.    ON TODAY’S EPISODE: How Stephanie started her business and what products she sells Why Stephanie believes in slow, organic growth  What sales channels Stephanie uses for her business How Stephanie has built the retail side of her business and what marketing tactics she’s used Stephanie’s experience of using blogging to grow her business How she leverages email for her retail and wholesale business Incorporating workflows to make things run more smoothly What Stephanie does to approach her workflow process The tools that she uses to manage her inventory What Stephanie wishes she knew before starting her business Stephanie’s plans for what’s next in her business  For full show notes and resources, head to: bit.ly/PTPEp158 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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Jun 11, 2020 • 30min

From the Archives | Why you can’t rely solely on social media for sales with Nicole Walters, The Monetized Life

This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. Have you ever come home from a long day at your corporate job and realized like, “Okay, so my job is feeding my family, but definitely not my soul.” What do you do? Well, today's Proof to Product guest is telling us how she figured it out. By age 28, Nicole Walters was a highly-paid executive at a Fortune 500 company, managing multibillion dollar accounts, but something wasn’t right. So Nicole quit her corporate job, and she made waves when she quit in front of 10,000 people while live streaming on Periscope. She went on to open her own private business and product development consulting firm, The Monetized Life.  As Nicole’s audience ramped up so did her revenue—she made $11,000 in the first three weeks of working with small business clients full time. Now, when she’s not hanging out with her husband and their three foster kids, she shares her secrets to earning “passive income” with other entrepreneurs through her wildly popular online course, 1K1Day. “I teach people how to add commas to their bank accounts,” says Nicole. “They learn that they don’t have to trade time for money.” On today's episode, Nicole and I sit down to talk about common mistakes she sees eager entrepreneurs making and why old school sales strategies still work. We also talk about why you can't rely solely on social media for sales, the importance of having multiple revenue streams and why you need to treat your business like a business from day one.  ON TODAY’S EPISODE:  Common mistakes Nicole sees eager entrepreneurs making Tips on where to focus your marketing time and money The problem of relying on social media platforms  Benefits of sticking with the old school methods What really gets customers in the door How to make a 40-50 hour work week feel like 4 hours The lessons Nicole took from corporate life and applied as an entrepreneur Her strongest marketing tool today Nicole’s favorite success stories How saying no is a form of self care  Advice for brand new business owners and entrepreneurs experiencing growing pains  The importance of acting like a business from the get-go What success looks like for Nicole today For full show notes and resources, head to https://bit.ly/FromtheArchives SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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Jun 10, 2020 • 32min

From the Archives | Shifting the maker mindset with Genesis Duncan, Graphic Anthology

This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. When we first start our businesses, more often than not, we don’t have the big picture idea of what our brand or business will look like down the road. So many of us embark on this so-called maker’s journey, where we truly discover our strengths, opportunities, and long term vision for our business. Lucky for us, one of our talented Paper Camp alumni, Genesis Duncan of Graphic Anthology, is joining us today on Episode 138 of Proof to Product to share her experience and advice for other makers on the path.  Based in Portland, Oregon, Genesis started Graphic Anthology in 2010 with just three art prints and an Etsy shop. Almost a decade later, her product line has grown to include a wide range of greeting cards and gift items that focus on joy, simplicity, and strengthening relationships with those you love most. Today's episode is a powerful one and I know it will resonate with many of you. We talk about how Genesis started her business as a creative outlet and hobby, and why she had to shift her mindset and step into her role and title as an entrepreneur and business owner. Genesis also shares how adding a line of Spanish greeting cards was not only beneficial to her business, but also her personal development.   ON TODAY’S EPISODE: What products Genesis makes and sells The sales channels she utilizes How she decided to start her own business  Life’s hurdles and how they led Genesis to where she is today Finding silver linings and following your heart Advice for shifting your mindset from maker to business owner How Genesis manages the tactical aspects of Graphic Anthology The importance of picking deadlines and sticking with them  How Paper Camp helped solidify her business mindset What Genesis does to differentiate her products in the market Testing products, taking risks, and discovering new segments Advice for other small business owners and creative CEOs  For full show notes and resources, head to https://bit.ly/FromtheArchives   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!    ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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Jun 9, 2020 • 32min

From the Archives | The long game of licensing & surface pattern design with Jeanetta Gonzales

This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. Today we have a great episode in store for you with guest Jeanetta Gonzales, a Los Angeles-based graphic designer, and illustrator. Jeanetta began her career as a graphic designer working for corporate companies such as WedMD, Mattel and The Disney Store. She later parlayed her digital and fine art skills into surface design working as a textile designer and style guide designer for consumer products and creating illustrations and art that she licenses to manufacturers for products sold online and in major retail stores. On top of all of this, Jeanetta also runs her own online store where she sells her art on print items, mugs, fabric, home decor items and more. On today’s episode, Jeanetta shares her experience with licensing and tells us why you have to be in it for the long game. We talk about why relationships are so important in business, why it’s necessary to create art and products with a unique point of view, and her goal to spread joy through a variety of creative means.  ON TODAY’S EPISODE:  Common misconceptions that creative entrepreneurs have about licensing their work Tips for people that are putting together their portfolio How Jeanetta defines her artistic style and keeps it original The importance of experimenting What it took to overcome fears of failure and success Her 10 year journey of learning and creating When Jeanetta started to see traction in own design work What she learned from tradeshows Being okay with not being perfect  Pivoting from her day job and shifting into licensing  Jeanette’s favorite products to produce  Her advice for other creative entrepreneurs and what’s coming up next  For full show notes and resources, head to https://bit.ly/FromtheArchives   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!    ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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May 26, 2020 • 18min

157 | How Do I Pay Myself As A Business Owner with Katie Hunt

Hey friends! Are you making sure to pay yourself for your work? There’s often a big misconception that only new business owners struggle with how to pay themselves for their time, effort and expertise. However, it’s no secret that both new and experienced entrepreneurs run into this problem from time to time.   I wanted to make things a little easier for you so in this episode I shared two simple strategies for how to pay yourself based on where you’re at in your business. You’ll hear why you need to pay yourself, how to choose a format of payment that works for you and why you should get on a payment schedule. I also explored why you should keep it simple (and automate where possible), the importance of revisiting your numbers as things change and of course, why you should seek advice from a CPA or financial planner.   ON TODAY’S EPISODE:  The misconception that only new business owners struggle with paying themselves How I paid myself at the beginning of my business  My recommendations for paying yourself as an experienced business owner How you can look at data and analytics as a point of reference in when making decisions about how much to pay yourself What to look at when deciding how to use your profits  For full show notes and resources, head to: bit.ly/PTPEp157 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new group coaching experience coming soon!     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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May 19, 2020 • 32min

156 | Successful Hiring Strategies with Natalie Gingrich, The Ops Authority

Hey friends! Are you ready to get back time in your business to work on the projects and tasks that you really love? The ones that will help you to move the needle further toward your goal?  If you’ve been busy doing all of the things then you might be wondering if now is the right time to hire in your business. That’s why I brought on Natalie Gingrich from The Ops Authority. Natalie has been in operations for two decades and now she helps online business owners with support and strategy for the operational side of their business. We get into everything you could possibly want to know about the best hiring practices. She shares how you’ll know when is the right time to hire and how you can get crystal clear on the job you’re looking to hire for. Natalie explains why this is critical and how an application is a key component in finding the right team member for the role. She and I discuss how to measure the value that team members are adding to your business. She also discusses why you’ll want to invest a good amount of time in hiring to avoid mishaps like turnover or unrealistic expectations on either side of the hiring process.  This episode is packed with so much hiring wisdom so grab a notebook, listen closely and be sure to download Natalie’s free hiring guide for the next time you’re looking to outsource in your business. ON TODAY’S EPISODE: How Natalie knew she was ready to hire her first team member within her business Pain points and indicators to be on the lookout for when deciding if it's time to hire What you should think about when deciding what to DIY and what to outsource How to get crystal clear on what the needs are in your business Why you need to create a true job description to reduce turnover How to find the right people for the job Her advice on choosing the right candidate at the right price for the job How to measure your return on investment using key results areas Natalie’s thoughts on trial periods and onboarding processes How you can use the Hiring Plan for your next hire Her plans for launching an association and what’s coming next in her business For full show notes and resources, head to bit.ly/PTPEp156 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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May 12, 2020 • 35min

155 | Using a Fulfillment Warehouse with Jomana Siddiqui, Pences Design Studio

How amazing does it sound to have someone else take over your packing and shipping needs? Think about it… How many hours a day (or even a week) could that save you?  Having a fulfillment warehouse that takes care of this for you could lend you time in your busy schedule. It might even be able to save you money in the long run. In this episode, I had the pleasure of talking about that with Paper Camp Alum, Jomana Siddiqui.  Jomana is the creative behind 3, yes you heard that right, 3 different businesses. She runs a graphic design business called Pences Design Studio, a retail business named modernEID all while authoring a lifestyle blog.  We get into what her experience was with working with a manufacturing company in China. Plus, the hiccup she faced after working with them. She shares how using a fulfillment center changed her business for the better. Jomana also discusses how connections and being in the right place at the right time can help land partnerships with brands you dream of working with.  ON TODAY’S EPISODE: How Jomana got started with her three different businesses How she balances the time she spends on each of her companies Using content batching to get work completed Her manufacturing process and how it’s evolved over time How working with a fulfillment center was a huge turning point in her business Jomana’s worries about using a fulfillment center  Her experience of working with a manufacturing company in China The process she went through to find new manufacturers How her partnerships with Macy’s, Saks Fifth Avenue and Walmart came about What she wishes she’d have known when starting her businesses What’s next for Jomana’s brands For full show notes and resources, head to bit.ly/PTPEp155 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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May 7, 2020 • 45min

Special Edition | Taking our Business Temperature with Katie Hunt & Kristen Ley

Earlier this week, my friend Kristen Ley of Thimblepress and KristenLey.com and I hosted a free webinar where we talked about taking our business temperature.   As small business owners so much of our time is spent working with our head down working on the most urgent and pressing things that need our attention.  Taking your business temperature means that you’re intentionally making time to stop and look at the bigger picture vision, strategy and execution of your business plans. Today’s episode is a replay from the live webinar we hosted.  We talked about how often you should be taking your business temperature, where to start if you’ve never taken your business temperature, and Kristen and I share examples of things we’ve learned about ourselves and our business by doing these check-ins.  I also share the four key factors I consider when making decisions in my business and explain how you can leverage them, too. Before we jump in, I wanted to remind you that May 8th is the last day to join Proof to Product Labs as a Founding Member.  Founding members get 5 incredible bonuses including my profitability calculator and production schedule planner AND they lock in our discounted rate of $49/month for as long as they are a member.  The bonuses will go away and the price will jump to $79/mo starting May 9th.  So head to prooftoproduct.com/labs to secure your founding member spot! ON TODAY’S EPISODE: How often we should be taking our business temperature What types of things we should review & look at in our business Examples of something I started doing more of based on these check-ins Examples of things I started doing less of Four key considerations for making business decisions Where new businesses should start with their business check-ins When to hire a bookkeeper   RESOURCES:Kristen Ley’s free Facebook Group PTP Podcast episode with Greg Higdon of Grow the Books CONNECT:  Kristen Ley, Thimblepress - @kristen_ley and @thimblepress   YOU DON’T HAVE TO GROW YOUR BUSINESS ALONE! Get 12 months of coaching & community inside Proof to Product Labs ✔ Live monthly masterclass​✔ Live monthly group coaching calls✔ Resources & tools built for product businesses✔ Private community (not on Facebook!)✔ Exclusive discounts from our PTP Partners Plus 5 Founding Member bonuses that will save you time, money and effort! ​All for only $49/month through May 8th!  Join us!     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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May 5, 2020 • 32min

154 | Writing Copy That Converts with Prerna Malik, Content Bistro

Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.  Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales. Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective. If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.  ON TODAY’S EPISODE: The most important piece of content for your website How Prerna got into conversion copywriting What conversion copywriting is The types of projects Prerna does for product based business owners and eCommerce shops Why you must personalize copy if you want to build relationships and see results How to know if a copywriter will be a fit for your brand voice Why your copy needs to have the same vibe throughout platforms The assets and details you need to have ready before hiring a copywriter Why every email sequence needs to have a marketing goal  Why you need to have your audience established before writing copy Mistakes that product based business owners are making with regards to their copy Tools to pay attention to and how to leverage measuring metrics What Prerna’s working on for Content Bistro  For full show notes and resources head to bit.ly/PTPEp154 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
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Apr 28, 2020 • 25min

153 | Coaching with Katie Hunt: How to Set Financial Goals for Your Business

Hey friends! You might know that you need to set financial goals for your business. But maybe you feel like you have absolutely no idea where to start. Maybe you feel overwhelmed even thinking about it? Whatever the case, if that sounds like you then you’re in for a treat with today’s live coaching session. I caught up with Paper Camp alumni, Jessica Baskin to give her the low-down on setting financial goals for your business. Jessica got real about the financial mindset challenges she’s been facing and together, we broke them down. I offered her a few actionable steps she could take to get her more aligned with her numbers. We talked about how she could get clear on who she’s speaking to which would improve her marketing efforts (and in turn get her closer to those financial goals). This conversation uncovered a few of the best practices for determining what your highest and best use products (or services) for your business. Of course, I also gave Jessica some homework around her financial goals where she’ll be taking a look at the good, better and best financial number goals. This is essential because if you know your goals, you know exactly what to aim for.  ON TODAY’S EPISODE: How Jessica got into her business and started Joy Lark Studio Jessica’s main goal that she wants to improve upon on in her business  The two ways that Katie advises companies to approach their finances when setting financial goals Creating good, better and best number goals for yourself so you know what to aim for Identifying the revenue streams that are the highest and best use for your business Katie’s advice for Jessica about getting crystal clear on which audience to speak to first Why your outreach strategy may be different depending on your audience Making a marketing plan to help you hit your financial goals Why you should have a backup plan for slower months of business to continue pushing toward your financial goals For full show notes and resources, head to bit.ly/PTPEp153 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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