Proof to Product

Hey friends! You might know that you need to set financial goals for your business. But maybe you feel like you have absolutely no idea where to start. Maybe you feel overwhelmed even thinking about it? Whatever the case, if that sounds like you then you’re in for a treat with today’s live coaching session. I caught up with Paper Camp alumni, Jessica Baskin to give her the low-down on setting financial goals for your business. Jessica got real about the financial mindset challenges she’s been facing and together, we broke them down. I offered her a few actionable steps she could take to get her more aligned with her numbers. We talked about how she could get clear on who she’s speaking to which would improve her marketing efforts (and in turn get her closer to those financial goals). This conversation uncovered a few of the best practices for determining what your highest and best use products (or services) for your business. Of course, I also gave Jessica some homework around her financial goals where she’ll be taking a look at the good, better and best financial number goals. This is essential because if you know your goals, you know exactly what to aim for.  ON TODAY’S EPISODE: How Jessica got into her business and started Joy Lark Studio Jessica’s main goal that she wants to improve upon on in her business  The two ways that Katie advises companies to approach their finances when setting financial goals Creating good, better and best number goals for yourself so you know what to aim for Identifying the revenue streams that are the highest and best use for your business Katie’s advice for Jessica about getting crystal clear on which audience to speak to first Why your outreach strategy may be different depending on your audience Making a marketing plan to help you hit your financial goals Why you should have a backup plan for slower months of business to continue pushing toward your financial goals For full show notes and resources, head to bit.ly/PTPEp153 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! With the current state of our world, I thought it’d be great to bring someone on the podcast who radiates optimism and confidence. In this episode, you’ll be hearing my conversation with Jess Ekstrom, founder of Headbands of Hope and the author of Chasing the Bright Side.  Jess and I dive deep into how she’s built her business and it’s growth over the past eight years. Through her years in business, she’s learned how to find new solutions to support her customers on both the retail and wholesale side. We also talk about how she’s had to pivot her business during this time which prompted her to host a virtual conference. She shares how she got the co-founder of Netflix to speak at her conference (pretty cool, right?!) She also talks about why she believes in “throwing darts and seeing what sticks” in her business.  We get into what it truly means to chase the bright side. She gives her advice about maintaining your childlike optimism throughout life. Jess and I discuss how to use downtime to recenter yourself (which can bring forth more creativity and innovation!)   ON TODAY’S EPISODE: What prompted Jess to write her book, Chasing the Bright Side Being optimistic about your products and the impact they have on the world Her advice on the steps to take to become more optimistic Why Jess believes confidence is more important than knowledge Maintaining a childlike optimism as you get older Why Jess started Headbands of Hope Trusting your gut when making decisions How she’s shifted her mission for her business over the past year How Jess has built her business on “throwing darts and seeing what sticks” Hosting a virtual tradeshow on YouTube Figuring out how to continue to provide value during this time Pivoting their donation model to help overcome the mask shortage that hospitals are facing Using your downtime to recenter yourself to help spark creativity and innovation What the My Bright Side campaign is and why she started it What’s coming next for Headbands of Hope How Jess got the cofounder of Netflix to be a speaker at her virtual conference For full show notes and resources, head to bit.ly/PTPEp152 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new community experience coming soon! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Last week I shared how I’m getting back to basics and what I’m focusing on in my business right now.  And, today I’m bringing some of my mastermind clients back on the show to talk about how they are proactively taking steps to diversify and strengthen their business.  Today’s episode features Lisa Sarmento from Tiramisu Paperie, Kiwi Schloffel from Craft Boner and Sara McNally from Constellation & Co. and Snail Mail Superstar Some key take-aways that I want to point out from today’s episode: This episode is a great example of how different companies have been affected by covid-19. It is also a great reminder that while there are a lot of things happening around us right now that we CAN NOT control.  There are a lot of things we do control. We do have power to make changes to our products, shift our messaging and pivot how we’re supporting our customers. I’m really proud of these ladies, and everyone in my mastermind group for being agile and creative in how they are doing business right now.  We all need to keep pushing forward — and they are doing just that.    Be sure to check out our #papercampalum hashtag on Instagram to see new products, promotions and behind the scenes of the small businesses in our Paper Camp community.   I’ve also included the links to today’s guests in our show notes -- thanks for supporting small businesses! LINKS: Proof to Product Mastermind  Lisa Sarmento, Tiramisu Paperie - www.tiramisupaperie.com | @tiramisupaperie  Kiwi Schloffel, Craft Boner -  www.craftboner.com | @craftboner  | Youtube Sara McNally, Constellation & Co - www.constellationco.com | @constellationco  | Snail Mail Superstar  Follow the small businesses in our Paper Camp Community on Instagram by using the #papercampalum hashtag   SMALL WINS LEAD TO BIG WINS Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new community experience coming soon!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! As much of the world is currently in isolation and practicing social distancing, I wanted to encourage you. I hope this episode will help you find direction in this uncertain time and remind you to keep pushing forward. To be completely honest, my head was spinning with things that I wanted to say but I know we’re all facing completely different circumstances.   None of us have ever faced something like this before and we’re all going through something different from one another. Business advice isn’t a one size fits all and what works for one person may not work for someone else so today I want to share what I’m doing in my business in case it’s relatable or helpful for you.   ON TODAY’S EPISODE:  How right now is an unprecedented time and we’re all dealing with this in different ways Setting priorities within the business Taking a look at your business finances to examine your runway and unnecessary expenses Stripping down to the basics of executing certain processes Connecting with your people - clients, colleagues, community members For Full Show Notes and Resources, head to bit.ly/PTPEp150 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new group coaching experience coming soon!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

I sat down with my financial planner, Mary Beth Storjohann today to talk about financial relief and resources for small businesses available through the CARES Act. Today we’re talking about the Economic Injury Disaster Loan (also called EIDL), the Paycheck Protection Program (also called PPP) and the Deferral of Payment of Payroll Taxes. This is an ever evolving situation right now, so Mary Beth is sharing the current details with us today, April 3rd.    Remember to stay calm, I know things feel stressful right now but there a a variety of options and forms of aid available to all of us.  I encourage you to reach out to your CPAs & financial planners to figure out which plans are best for you. And, if you decide to apply for PPP, apply with the bank that you’re currently doing your business banking with. Check the links below for more information: LINKS: EIDL:https://www.forbes.com/sites/brianthompson1/2020/03/29/getting-cash-for-your-small-business-through-the-cares-act/#c053e4d43a0a https://www.sba.gov/funding-programs/disaster-assistance Lender Match:https://www.sba.gov/funding-programs/loans Paycheck Protection Program (PPP) Info: Borrowershttps://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp https://home.treasury.gov/system/files/136/PPP--Fact-Sheet.pdf https://www.uschamber.com/sites/default/files/023595_comm_corona_virus_smallbiz_loan_final.pdf https://www.sbc.senate.gov/public/_cache/files/2/9/29fc1ae7-879a-4de0-97d5-ab0a0cb558c8/1BC9E5AB74965E686FC6EBC019EC358F.the-small-business-owner-s-guide-to-the-cares-act-final-.pdf https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources https://www.sba.gov/funding-programs/loans/paycheck-protection-program-ppp https://www.visualcapitalist.com/the-anatomy-of-the-2-trillion-covid-19-stimulus-bill/   Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new group coaching experience coming soon! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!    ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!  

Kristen Ley recently asked me and our peer mastermind group to come together for a free webinar to support & encourage other small business owners.  It was such an amazing conversation that I asked Kristen if we could rerun the audio version here on our podcast, so today’s episode is just that. Today’s episode features feedback from me,  Kristen Ley of Thimblepress, Tonya Dalton of Inkwell Press, Jenn Jett of The Well Summit and Myrna Daramy of Myrna & Co.   We discuss how we’re handling COVID-19 in our own businesses, recommendations for other small business owners, how to serve your customers, what to prioritize right now and we even share how we’re navigating working from home with children. ON TODAY’S EPISODE: How small businesses can navigate COVID-19 Why community is so important Why now is the perfect time to invest in yourself & your business What we’re prioritizing in our own businesses Tips for working at home with children What we’re optimistic about during this weird & crazy time. For full show notes and resources, visit bit.ly/PTPEP149 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new group coaching experience coming soon!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

I was on the phone with Zoe Scharf of Greetabl this morning and  we decided to hit record on our conversation. As you may remember, Zoe is one of our Paper Camp alumni and she was on episode 50 of Proof to Product telling her start up story, then she came back for episode 88 where she talked about email sequences and how they love on their clients. Today we’re talking about a new program that Zoe and the team at Greetabl are launching to support small business owners and independent makers called The Platform Partner Program. Listen on for details about how the program works, how you can apply and what Zoe feels optimistic about during this Covid-19 pandemic. RESOURCES: www.greetabl.com Application | www.greetabl.com/apply 050 | How angel investing fueled their business growth with Zoe Scharf, Greetabl 88 | Email Sequences, Sales Funnels and Facebook Ads with Zoë Scharf from Greetabl   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!    ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! Has the thought of expanding into new product categories crossed your mind lately? You aren’t alone! In fact, today I had on a Paper Camp alumni for a live coaching session where we chat ALL about her hopes to expand into new product categories. It can be pretty scary to try to logistically plan for expansion but I think today’s episode will be really helpful for all of you who are looking to bring on more products to serve your people. What are the first steps to this process? For today’s guest, Tomi Hill of Little Happy Things, we broke down the steps she needs to take to make this happen and since it was a coaching episode, I gave her my advice and some homework so she could start taking action right away! I challenged her to start thinking and dreaming big about the new product category she’d want to layer in and to start setting some goals around that. We broke through some of the barriers that have been holding her back and had a frank discussion about diving deeper into the people you really want to serve. At the end of the day, it’s about recognizing WHO your customer is at the core - what kind of solutions are you providing for them? What problems do they have that your products solve? What stores do they shop at? We also touch on digging into the financials (because knowing your numbers is key to success) and looking through your numbers from both a retail and wholesale lense.    ON TODAY’S EPISODE: Why Tomi got into her business, Little Happy Things Transitioning away from wooden dolls into enamel pins, stickers and other gift items Making the leap from an Etsy shop to a wholesale model Making all of your products cohesive with one another Determining which products sell the best (and honing in on those) Looking at your products from a financial and passion perspective Layering in one new product category at a time to figure out the manufacturing process, fulfillment and the numbers (and of course, profits!) Getting to know your audience personally and finding out what they want and need Dialing it back to the basics, no matter how new or seasoned your business is For full show notes and resources, head to bit.ly/PTPEp148 SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!    ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Have you ever considered how building a strong brand can make you stand out and ultimately help your business stand the test of time? Today’s guest is Paper Camp alumni Rebecca Townsend. Rebecca is the owner and creative director of Seaside Designs. She literally built her whole business around her love for the beach and sea. Pretty fascinating, right? The business didn’t always come easy and she’s had to overcome many ups and downs through her entrepreneurial journey. She rode the rocky tides of being a business owner and now she’s riding the waves of success. In this episode, she shares her story of navigating a huge rough patch that made her shut down her business and the story of her resurrecting it and bringing it back to life.  We talk about her experience of overcoming burnout and figuring out a way to work smarter, not harder. She shares her research and development process for products and how she balances the financial risks of expansion (you might be surprised to hear how she does it). Rebecca gives her advice for other business owners who want to expand into new product categories and shares what’s next for Seaside Designs including why she’s decided to focus on sustainable packaging.  ON TODAY’S EPISODE:  Why Rebecca has kept her brand identity the same throughout the years in her business How she’s built her brand based on her vision The evolution of her product mix How she got into wholesale after being discovered by local retailers at craft shows Going through a rough patch, being burnt out and closing her business Making a plan to bring her business back in a more sustainable way How Paper Camp helped her to streamline processes for inventory and production Bringing more products back into the mix and designing her products to be a cohesive line Her process for research and development of products How she balances the financial risk of expansion The benefits she’s seen with widening her product mix Tactics she uses to leverage social media as a marketing tool Using social media to connect with both retail and wholesale customers Rebecca’s advice for business owners considering new product categories What Rebecca has coming up for her business, Seaside Designs For full show notes and resources, head to http://bit.ly/PTPEp147 SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hi Friends — I know that things in the world feel heavy and uncertain right now, so I wanted to share some important reminders and tips: This won’t last forever. Stay calm and remember that this won’t last forever. I know the uncertainty is unnerving, and we all have different circumstances that we’re dealing with — but this will end at some point.   Understand your finances. Take a look at what you have in your business and personal reserves. Look at your monthly expenses and see what you can curb temporarily (tech, supplies, reduce or postpone your next new release, etc). We don’t know how long this will last, so be conservative in your spending.   Assess your income streams and anticipated revenue for the next 3-6 months. What orders or projects may be postponed? How can you incentivize your current customers?   Do you have savings to lean on?   Identify supplemental income options If product sales are down, think about picking up design work or other freelance gigs on Upwork, Fiver or through your local communities. Consider small business loans - SBA loans, Fundbox, Kabbage, even PayPal offers small business loans if you need some extra cash temporarily. As a last resort, you can also pull money out of a retirement account or 401k. There are large fees associated with early withdrawal and the market is down right now, so I don’t recommend this unless absolutely necessary   Have a back-up / continuity plan Who can you trust to run things if you or a family member gets sick and you’re unable to work. My financial planner recommends identifying a few people who understand the business and who you trust to step in if you need to step out. This could be family, a friend, or even a colleague.   Use this time to work on your business. Back-end systems & processes, update our website, play creatively, design new products, take photos, update your catalog, pre-plan social media content or write emails…. All of the things that you’ve been putting off, use this time to prep what you can for when things get back to normal.   Change your messaging. Remember that many of your customers are also small business owners and they are feeling their own stress & anxiety. If you’re sending out marketing emails, change your messaging — acknowledge what’s going on in the world, how we’re all in this together and ask how you can support them.   Sales are going to be slower right now because people are concerned about their personal lives and their own businesses. But, reaching out to clients and letting them know you care will help to build the relationship — which they will appreciate when this is all over.   Give yourself time to process your feelings. We all react to stressful situations in different ways.   We all are dealing with different personal and business circumstances.   Give yourself time to process how you’re feeling, what your concerns are and how you want to proceed. Take care of yourself, your family and your team — that is the main priority right now.   Leverage our community You have a whole group of people here who understand what it’s like to run a small business. We’re all feeling the crunch & uncertainty — but we have each other. Share what’s working. Check in with each other. Let’s help to keep each other calm and focused on getting through this together. We will get through this. We will be ok.