Proof to Product 166 | Connecting with Customers with Kate Murray, Quick Brown Fox Letterpress
Hey friends! As we all continue to navigate through this pandemic it’s important that you continue to connect with your customers and build strong relationships with them.
Something as simple as checking in with your wholesale clients or retail customers can go a long way in making them feel cared for. That’s exactly what today’s guest, Kate Murray of Quick Brown Fox Letterpress has done to make sure she’s supporting her customers.
In this episode, Kate shares her story of how she got started in the printing industry. She talks about how she saved an old letterpress from the scrapyard and spent three months bringing it back to life. Kate and I talk about the various trade shows she’s done and her different revenue streams. She also discusses the biggest challenges she faces within her business and her plans for expanding her product line beyond just stationery.
ON TODAY’S EPISODE:
- How Kate got started with Quick Brown Fox Letterpress
- Her process for finding her first letterpress
- Kate’s experience of doing a kick starter campaign
- The restoration process of the letterpress she purchased
- How Kate got into wholesale and her first tradeshow from the beginning
- What revenue streams Kate has within her business
- Her experiences with doing trade shows
- What types of marketing she uses to reach her customers
- Why now is the time to check up on and support each other
- How she’s built a community for stationery designers
- The most challenging part of running and building her business over the last 5 years
- What she’s most proud of in her business
- What’s next for her business
For full show notes and resources, head to: bit.ly/PTPEp166
Join the Paper Camp E-Course Waitlist!
Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small. Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world.
In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies. And, this fall we’re adding some special content for how to navigate wholesale during covid. Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales.
Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets!
Registration opens August 24th and class starts August 31st!
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!