Proof to Product

Hey friends! It’s no secret that putting yourself out there can be a huge hurdle for many entrepreneurs. In today’s episode, I was joined by Paper Camp Alum and LABS member, Tiffany McGraw of Paper Rehab. Tiffany gives us insight into her own experience of overcoming the vulnerability of pitching herself as an entrepreneur by reframing the word “no” to “not right now” in her mind.  Tiffany has a wonderful mission behind her brand which was designed to normalize and focus on mental health care, especially for those in the African American community. She initially started her business to fulfill her dream of seeing herself reflected on greeting cards. She shares so much wisdom in this episode about how she overcame challenges that she’s faced in her business, mindset changes she made around making a living selling greeting cards and why you need to know your “why” for doing what you do.  ON TODAY’S EPISODE: One thing Tiffany wishes she knew before starting her business What she was doing before starting Paper Rehab How her calling of creating a greeting card line followed her into all of her positions  The main focus and mission of Tiffany’s product line Where she pulls inspiration from for her greeting cards Challenges that she faced within her first year of business How she discovered PaperCamp and made the decision to do it Mindset shifts she’s had to overcome around making a living in this career path Revenue streams that she’s set up for her business Tiffany’s thoughts on knowing your “why” Why she reframes “no” to “not right now”  What’s next for Tiffany and Paper Rehab Her advice on taking opportunities and being consistent For full show notes and resources, head to: bit.ly/PTPEp168 Join the Paper Camp E-Course Waitlist! Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small.  Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world. In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies.  And, this fall we’re adding some special content for how to navigate wholesale during covid.  Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales. Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets! Registration opens August 24th and class starts August 31st! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I’ve been receiving questions on how to build out strategic marketing plans for these events.   That’s why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You’ll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)   ON TODAY’S EPISODE:  Questions to ask yourself when considering attending a virtual tradeshow Why I recommend a tiered outreach system The importance of email marketing and getting in touch with your leads How you should be utilizing snail mail before and after the show (and things you can include in mailings) How to leverage your social media and tips for what to post, repurposing and being active Why you should be customizing your online showroom How you can make the most out of your marketing by making sure that your branding is cohesive and aligned with your overall marketing strategy For full show notes and resources, head to: bit.ly/PTPEp167 Join the Paper Camp E-Course Waitlist! Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small.  Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world. In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies.  And, this fall we’re adding some special content for how to navigate wholesale during covid.  Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales. Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets! Registration closes August 29th and class starts August 31st! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! As we all continue to navigate through this pandemic it’s important that you continue to connect with your customers and build strong relationships with them.  Something as simple as checking in with your wholesale clients or retail customers can go a long way in making them feel cared for. That’s exactly what today’s guest, Kate Murray of Quick Brown Fox Letterpress has done to make sure she’s supporting her customers. In this episode, Kate shares her story of how she got started in the printing industry. She talks about how she saved an old letterpress from the scrapyard and spent three months bringing it back to life. Kate and I talk about the various trade shows she’s done and her different revenue streams. She also discusses the biggest challenges she faces within her business and her plans for expanding her product line beyond just stationery.  ON TODAY’S EPISODE: How Kate got started with Quick Brown Fox Letterpress Her process for finding her first letterpress Kate’s experience of doing a kick starter campaign The restoration process of the letterpress she purchased How Kate got into wholesale and her first tradeshow from the beginning What revenue streams Kate has within her business Her experiences with doing trade shows What types of marketing she uses to reach her customers Why now is the time to check up on and support each other How she’s built a community for stationery designers  The most challenging part of running and building her business over the last 5 years What she’s most proud of in her business What’s next for her business For full show notes and resources, head to: bit.ly/PTPEp166 Join the Paper Camp E-Course Waitlist! Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small.  Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world. In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies.  And, this fall we’re adding some special content for how to navigate wholesale during covid.  Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales. Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets! Registration opens August 24th and class starts August 31st! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! Does being an entrepreneur ever make you feel overwhelmed? Maybe you’re having tons of business success and checking things off of your to-do list but you still don’t feel satisfied at the end of the day. I’m a firm believer in creating strategic plans and taking action in business. Sometimes, however, our mindset, boundaries, personal beliefs and the stories we tell ourselves can make executing those plans harder than necessary. In this episode, I was joined by Jessica Eley, a mindset coach that helps high-achieving entrepreneurs get where they want to go (while enjoying the path there).  We explore the practices and strategies you can use to boost your confidence and change your mindset. Jessica shares why it might be success that’s actually holding you back in business and why you must always remind yourself that you have options!  Jessica and I discuss pushing forward, what to do if you’re feeling stretched thin and taking the time to understand what you truly want to be doing.    ON TODAY’S EPISODE: Who Jessica works with and how she helps them Her advice for people who are feeling maxed out and stretched thin How to shift the way you’re thinking into a more positive outlook Why it’s essential to consider all of your options Why Jessica believes that success holds people back more than failure How to push forward into the success you want to build Why you have to let go of identities that you feel like you have to have Tools you can use to boost your confidence and mindset How “or thinking” is slowing you down What types of programs Jessica offers For full show notes and resources, head to: bit.ly/PTPEp165 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! Have you ever wondered what it might be like to turn your hobby into a business? That’s exactly what today’s guest, Amber Kemp-Gerstel did and today she came on to talk about her journey in the crafting industry. Amber is a powerhouse. Not only does she have a blog called Damask Love but she also runs YayDay Paper Co., selling digital products and leveraging a subscription model. You might recognize her from NBC’s TV show, Making It (she was a finalist in 2018) or from being the host of Disney Family Sundays on Disney+.  In this episode, she talks about how she got into her business and how she was able to start working with big brands in the industry. She shares some tips for how she sends pitches and why you have to make it really easy for people to say,  ‘yes!’ We also talk about why representation matters and how the creative community can step up to uplift other artists, crafters and makers of color. This is very important work that we’re taking seriously at Proof to Product and I appreciated her for sharing her thoughts and opinions about how we can take steps forward with grace (even though we may make mistakes along the way). ON TODAY’S EPISODE: How Amber went from working in family and child psychology to being a strong force in the crafting world The lightbulb moment where she realized it was time to quit her job How she got into working with brands like JoAnn Fabrics and Martha Stewart Living What Amber includes in pitches she sends to brands Why you should make it simple for people to say “yes” to you Why she decided to do a business model built off of digital products and leveraging a subscription model Her tips for marketing your products to your audience How Amber makes her voice heard despite the lack of diversity and visibility for women of color in the crafting space Why representation is needed in every industry Why you should do the things you can practically do to better the community for everyone  What Amber is working on right now in her businesses For full show notes and resources, head to: bit.ly/PTPEp164 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! I know right now has been a very confusing time for so many of us... I actually brought on Meg Sutton today for a hot seat episode to really dive deep into where she should be focusing in her business.  You might be familiar with Meg as she has been on the podcast a few times before and is a long time client of mine. Meg Sutton is the boss lady and doodler behind Belle and Union and As her company has evolved and COVID has changed the economy, she’s felt unsure of where she should be focusing her time and energy to ensure long-term stability for her business.  We take a look into her numbers including income percentages, expenses, the challenges she’s facing and her future goals. We did an exercise and I gave her some of my best advice to help her gain some clarity around what channels of her business she should make her priority. The chat I had with Meg revealed some things that she could focus on and think about over the next few months. I advised her to take a deep look at what she could do to cut down expenses in her brick and mortar shop and why she should do some forecasting when looking into her next brick and mortar location. I know many seasoned business owners are facing similar situations to what Meg is going through right now so I wanted to share this conversation in hopes it could inspire you and help bring clarity for you in your own business!  ON TODAY’S EPISODE: What Meg does in her business, Belle & Union What she’s working on and what she needs help with right now in her business The things that Meg is hoping to rethink business-wise What her business revenue looks like for the wholesale, retail and custom channels What her time, money, heart and impact looks like in relation to those channels Katie’s advice for Meg about referring out for the custom side of her business What Katie advised Meg to do about the wholesale and retail side of her business Meg’s experience with the landlords for her retail space and thoughts about moving spaces Katie’s homework for Meg around vision planning, trimming expenses and forecasting For full show notes and resources, head to: bit.ly/PTPEp163 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I’m here to tell you this: it’s so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.   That’s why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest.    Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest.    If you’re ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!   ON TODAY’S EPISODE:   Misconceptions that people have about using Pinterest How she got nearly 150,000 sessions to her blog from Pinterest How she’s seen growth on her email list with little incentives Mistakes that people make when getting started on Pinterest Why you need to have clear descriptions for your pins Why your Google Analytics is more valuable than Pinterest’s analytics tools The tool she recommends  to simplify your Pinterest strategy The type of graphics you should focus on when creating pins Why you need to claim your website and have a business account on Pinterest How Pinterest is upping their game for product makers using the Verified Merchant Program What Diane does to help people grow a stronger Pinterest presence Her thoughts on why you should be using Pinterest ads For full show notes and resources, head to: bit.ly/PTPEp162 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That’s not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer.    Whether you’ve been in business for many years or are just getting started you’re in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.   She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid!    We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience’s behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!   ON TODAY’S EPISODE:   The biggest mistakes she sees people making on their websites Strategies you can utilize to maximize the first 5 seconds that a visitor arrives on your website Why Jessica doesn’t recommend using carousel images on your website Her advice on minimizing the number of navigation buttons  Jessica’s thoughts on putting product thumbnails on your homepage Why SEO is important for online businesses (especially product-based business owners) How to do keyword research for your SEO strategy The details you should be looking for when doing your keyword searches Where you should include keywords on your website How often you should look at Google Analytics and the things you should analyze Her thoughts on heat map tools and how to use them to better understand your audience Jessica’s advice for new business owners on optimizing their websites from the start The advice she has for seasoned business owners on gaining more visibility on Google searches For full show notes and resources, head to: bit.ly/PTPEp161 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Splitting your company into two sister brands is not for everyone. However, it could be an option for you if you are finding yourself with very different product offerings (and a discrepancy in exactly who you're targeting). That was the case for today’s guest, Stephanie Clarke.    Some of you might remember Stephanie as she’s been on the podcast before. If you need a refresher, make sure to go back and listen to Episode 21 where we talked about how she’s built her team and her packaging solutions. Stephanie is the founder of two sister brands, Dahlia Press and Chloe Clarke Paper. Dahlia Press is her wholesale and direct to consumer business and her new brand, Chloe Clarke Paper was created for custom work such as wedding invitations and branding projects.   In this episode, you’ll get to hear her story of what inspired her to split her company into two different brands. This has been a great move for Stephanie both personally and professionally and she shares how it’s improved the quality of her life and business.    Stephanie gives us insight into what she did to make this dream a reality including who she leaned on for support during this transition and the things she did to make it go as smoothly as possible. If this is something you’ve been considering for your business, you’ll want to listen closely as she shares her advice on moving forward with this transition. ON TODAY’S EPISODE: How Stephanie’s business model has changed over the past year How separating the brands has helped to smooth processes of marketing, communication and more Stephanie’s decision of deciding to split the brands How her decision has improved her quality of life and the ways the business runs Her reasoning behind the naming of her businesses What tactics and messaging she used for her rollout The timeline of creating the sister brand, Chloe Clarke Paper What kind of help Stephanie hired to make this vision a reality The things she did early on to make this transition seamless What tools she uses for her social media strategy Her advice for someone who is considering making a similar transition What’s in the works for Dahlia Press and Chloe Clarke Paper For full show notes and resources, head to bit.ly/PTPEp160 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

We spend years growing our product lines, working hard to add more SKUs and expanding into new product categories. But at what point is it too much? How much product is too much? On today's Proof to Product episode, Katie Hunt talks explains when you should consider discontinuing product. She also offers strategies for what to do with your discontinued inventory to recoup some costs.   ON TODAY'S EPISODE: When is an appropriate time to discontinue products When you shouldn't discontinue something How to get rid of inventory when you decide to discontinue a product An example of a flash sale or fire sale Why donating discontinued products might be a good option for you Why you might want to bring in someone else for a fresh perspective   Full show notes at: https://bit.ly/PTPEp-159 Small Wins Lead to Big Wins Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join Proof to Product Labs, our new community experience OPEN NOW!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!