Proof to Product From the Archives | 144 | Coaching with Katie Hunt: When should I launch to wholesale?
Hi Friends, Happy New Year! This week on the podcast we're rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you’re working to grow, I invite you to join me for Paper Camp. Head to prooftoproduct.com/papercamp to get all the details and join our waitlist so you're the first to hear when doors open.
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Hey friends! We’re going to be switching things up a little for today’s episode. I’ve decided that once a month we’ll be airing a live coaching session with one of my coaching clients or a Paper Camp alumni on the podcast. It’ll be a short, hot seat format coaching session where the guest will talk about what they’re working on and what they need help with. I’ll be giving them my candid off the cuff advice, recommendations and even some homework because we’re all about taking action!
For our first live coaching episode, I was joined by Paper Camp alumni, Shirlee Fisher of Quiet Lines Design. She has a few hesitations and questions about the timing of her launch and the wholesale market. We work through the three things she needs to prepare and make ready before the launch so she can launch her products confidently.
In this episode, we chat about lining up your launch with the release cycles of the stationery industry, why having 40+ skews will help you get more customers and why sometimes you have to wait until things are ready.
ON TODAY’S EPISODE:
- How Shirlee got started in her business, Quiet Lines Design
- What she’s currently working on in her business and what she needs help with
- Planning to launch to coordinate with certain events and cycles
- Why you need to feel confident in what you’re creating
- Why the PTP team recommends having 48 skews during Paper Camp
- How sometimes it’s necessary to wait until things are ready
- The biggest fears that Shirlee has about product launches
- Katie’s homework for Shirlee and listeners
- Getting strategic with a tiered outreach approach to building relationships
For full show notes and resources, head to bit.ly/PTPEp144