Proof to Product 184 | 18 Million Thanks with Juliana & Ryan Kissick, Good Juju Ink
Hey friends! You’re in for a fun episode today. I have Juliana and Ryan Kissick on the show to chat about their business, Good Juju Ink. Juliana founded Good Juju Ink in 2014 and the company is now run by herself, husband Ryan and their dear friend Marina Lieban.
The trio attended Paper Camp Conference in 2018 and it has been so much fun to watch their business blossom since. I was thrilled to talk to them in this episode about an amazing campaign they’ve been working on since the start of the pandemic called 18 Million Thanks.
You’ll hear how they’ve incorporated a give-back program into their business model, their experience working with sales reps and the challenges they’ve faced as their business has grown. Juliana and Ryan share their perspectives on how they divide their responsibilities among each other and how you can get involved in their campaign to send handwritten thank-you notes to America’s 18 million healthcare workers.
ON TODAY’S EPISODE:
- Their why behind the brand and the products they create
- Ryan’s thoughts when Juliana said she wanted to start Good Juju Ink
- The best piece of advice Juliana got in the early stage of her business
- How Juliana, Ryan and Marina came together and their roles within the business
- How the 18 Million Thanks campaign came about
- Their process for getting this campaign started
- How you can get involved with the 18 Million Thanks campaign
- How good Juju brings even more good juju
- What they have coming next in their business
RESOURCES:
MEET JULIANA: Based in Oakland, California, Good Juju Ink was founded in 2014 by CEO Juliana (Juju) Kissick. Good Juju Ink’s greeting cards, desktop stationery, home goods, and gifts harken a storybook nostalgia, frequently highlighting intricate flora and fauna while tonally striking the delicate balance of funny but tender, silly but sweet. With regard to manufacturing, only the highest quality of printing processes are utilized, including foil-stamping, letterpress, hand-stitch binding, and die-cutting. Good Juju Ink strives to be eco-friendly across all of their paper products, and a portion of all proceeds goes to Good Juju Ink’s partner charities.
CONNECT WITH JULIANA:
Website: https://www.goodjujuink.com/
Facebook: @goodjujuink
Instagram: @goodjujuink
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!