Proof to Product 172 | Faire Summer Market Recap with Katie Hunt
Hey friends! Today I want to chat with you about the recent Faire Summer market and share both insights and concerns after leading hundreds of people through what is likely our first of many online trade shows.
I’m happy to report that our Paper Camp alumni community and LABS members had some strong sales during the show. Some received a handful of orders, while others secured more than 40 orders in a two day span. In addition to the cash influx, I was pleased to hear that many in our community received wholesale orders from new stores they had never worked with and many had reorders from past accounts who were reconnecting.
In this episode I’m walking you through pros and cons of these types of shows, why I’m not a fan of discounting your products to get sales and why you should continue your marketing post-show.
ON TODAY’S EPISODE:
- Benefits of the Faire Summer Market
- Concerns about the Faire Summer Market
- Why I don’t like discounting to get sales
- My reasoning behind why you shouldn’t be overly reliant on a single tool for your business.
- Why you should continue your marketing efforts beyond any specific show
- The non-financial benefits of doing a show
RESOURCES:The Glory Days Co.
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!