Shed and Shine

In this episode, “The 10-Year Business Cycle,” Gino Wickman reflects on the natural rhythms of business—six good years, two great years, and two tough ones that can test even the strongest entrepreneurs. With wisdom drawn from decades of experience, Gino emphasizes the power of preparation during times of prosperity to weather the inevitable storms. He introduces a simple yet profound “Finance 101” framework, guiding listeners to achieve true financial independence. This includes creating a budget, maintaining six months of cash reserves, and balancing three financial buckets: safety, independence, and risk. Through personal stories of navigating the dot-com crash, the Great Recession, and COVID-19, Gino highlights the transformative lessons found in adversity. This episode invites you to shed short-term thinking and fear, replacing it with financial resilience and calm decision-making. It’s a call to embrace the cycles, prepare for the unexpected, and shine through every season of business. Chapters00:00 Introduction to the Shed and Shine Podcast00:24 The 10-Year Business Cycle Explained02:10 The Importance of Preparation03:30 Finance 101: Understanding Financial Independence05:02 Building Your Safety Bucket07:01 Learning from Past Experiences09:01 The Impact of External and Internal Factors10:33 Teaching Financial Preparedness14:18 Finding Peace in Preparedness15:18 The Million-Dollar Question ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of “Shed and Shine”, Gino Wickman and Rob Dube dive into the ways the 10 Disciplines can solve everyday problems in both personal and professional life, offering clarity and focus in the face of difficulties. Rob shares how these disciplines have transformed his own life, while Gino believes they can resolve a range of issues.The conversation covers common struggles—marital conflicts, business problems, and sales challenges—and emphasizes the power of long-term thinking, mental clarity, and self-awareness. Gino and Rob discuss four key disciplines to improve sales, including adopting a growth mindset, understanding one’s strengths, finding stillness for clarity, and knowing when to stay in your lane.They stress the importance of aligning values in partnerships and prioritizing relationships. The episode encourages listeners to implement these disciplines daily to address root issues and shift from analysis to action, creating lasting change and growth. Chapters00:00 Welcome to Shed and Shine00:41 The Power of the 10 Disciplines02:10 Identifying Life’s Issues04:36 Tackling Sales Challenges08:47 Synergy of the 10 Disciplines11:37 Navigating Marital Issues15:19 Implementing the 10 Disciplines ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this introspective episode of Shed and Shine, Gino Wickman shares four profound insights designed to help entrepreneurs deepen their connection to their True Selves and unlock true freedom. He begins by exploring the importance of understanding your calling—aligning your actions with purpose and trusting the intuitive nudges that guide your journey. Gino reflects on his own path, from leading a family business to creating tools and resources for entrepreneurial growth, all driven by a deep sense of purpose. Gino introduces “nudging” as a powerful leadership style. By patiently guiding others, much like teaching a child to ride a bike, leaders allow room for growth and self-discovery. He emphasizes the value of timing, trust, and learning through experience, encouraging listeners to adopt this approach in their mentorship and leadership roles. The episode also focuses on achieving “true freedom”—time, economic, and creative freedom that fosters authentic self-expression. Gino discusses shedding the fear of judgment, embracing unconditional love, and expressing one’s True Self with confidence and clarity. Lastly, he celebrates the importance of growth through feedback, sharing the podcast’s success and inviting listeners to engage through comments, ratings, and participation in the True Self assessment and group coaching program. This episode offers a heartfelt invitation to reflect, shed, and shine as you walk your unique path to entrepreneurial freedom.   Chapters 00:00 Welcome to Shed and Shine00:24 Four Things to Make You Go Huh01:20 What’s Pulling You Toward It?05:11 The Art of Nudging10:13 Defining True Freedom14:24 The Importance of Customer Feedback ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of “Shed and Shine,” Gino Wickman and Rob Dube explore the impact of “Big T” and “Little T” traumas—whether life-altering events or everyday stressors. They emphasize that trauma isn’t about the event itself but how we respond to it, highlighting the importance of releasing the energy it holds.  Even small, repeated experiences can accumulate, disrupting our lives like “death by a thousand paper cuts.” Through personal stories, Gino and Rob discuss resilience, generational differences in handling adversity, and the importance of self-awareness in processing these hidden wounds.  They share practical tools like therapy, meditation, and journaling to manage emotional triggers and find clarity. Listeners are encouraged to continue their inner work, shedding past burdens to shine with strength and peace. This reflective conversation inspires a deeper understanding of trauma and the freedom that comes with self-discovery.

In this episode of Shed and Shine, Gino Wickman delves into the essence of being a driven entrepreneur, celebrating its blessings while acknowledging its curses. Drawing from years of experience and personal reflection, Gino invites you to embrace the unique traits that define you as a visionary and leader. Entrepreneurs are creative, optimistic, and relentless idea generators with a hunger for growth and success. Their grit, passion, and ability to see the big picture drive them to transform ideas into reality. But with these strengths come challenges—disorganization, perfectionism, and the difficulty of taming the restless mind. Gino encourages you to see these so-called flaws not as barriers but as opportunities for self-awareness and growth. By understanding and managing the “curse” side of entrepreneurial life, you can shed what holds you back, laugh at your imperfections, and lean into your True Self. This episode is a powerful reminder to celebrate who you are, both light and shadow, as you navigate the journey of shedding and shining.   Chapters 00:00 Welcome to Shed and Shine00:24 Celebrating the Driven Entrepreneur01:19 The Blessings of Being Driven07:05 The Dark Side of Drive09:42 Understanding Entrepreneurial Weaknesses10:58 Awareness and Acceptance ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino Wickman and Rob Dube reflect deeply on the topic of mortality, sharing experiences and perspectives that have led them to a profound sense of inner peace. Gino shares near-death moments that reshaped his views, while Rob recounts a recent car accident that has him contemplating life’s precious, fleeting nature. Together, they explore how death can serve as a powerful catalyst for self-awareness and gratitude. They discuss practices to accept and honor our inevitable end—such as daily “death rehearsals”—and the liberating feeling of embracing life with a sense of wonder and purpose. Both hosts believe in the journey of the soul, with Rob diving into his own therapeutic experiences around death and Gino offering insights on ego dissolution. Through this raw and open discussion, Gino and Rob invite listeners to explore their own beliefs, fears, and lessons around mortality, urging them to live more fully and connect with their True Selves. Chapters 00:00 Introduction to Shed and Shine01:42 The Car Accident Revelation06:10 Facing Mortality11:31 Practicing Death: A New Perspective15:20 The Power of Discussing Death ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, “10 Disciplines in a Crisis,” Gino Wickman invites you to consider how the right practices can carry you through even the toughest times. Imagine these Disciplines as your daily essentials, as necessary as breathing, as routine as brushing your teeth. Gino reminds us that these practices ground us, helping us find calm and resilience when life gets turbulent.He encourages you to pause and connect with your own natural rhythms—discover your peak hours, embrace moments of stillness, and set boundaries that protect your energy. By organizing your thoughts and clearing mental clutter, you create space for clarity and reduce stress. Small reminders, like motivational notes or self-checkups, can help you stay aligned, gently guiding you back to what matters.Gino emphasizes the power of saying no to what drains you, allowing you to delegate where you can, and preparing each day with a sense of presence and humility. He suggests selecting just a few key disciplines each week to focus on, knowing that small steps can lead to profound change. As you listen, let this episode serve as a guide—an invitation to build steady practices that help you stay anchored, present, and in tune with your True Self, no matter the storm. Chapters 00:00 Welcome to Shed and Shine00:24 The 10 Disciplines in a Crisis05:11 Keeping the Disciplines Alive06:14 Self-Check: Scoring Your Disciplines07:28 10-Year Thinking and Time Off10:29 Know Thyself and Be Still12:30 Setting Boundaries and Energy Management14:59 Preparation and Organization15:48 Humility and Final Thoughts17:01 Action Steps and Accountability   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of “Shed and Shine”, Gino and Rob explore the art of awareness as it shapes decisions from a place of love rather than fear. They highlight two types of awareness—general and pure—where general is a surface-level mindfulness, while pure awareness allows a profound, unbiased connection with thoughts and emotions. Gino shares a key insight on the importance of stepping back to “watch the movie” of our thoughts and responses as they unfold, especially when interactions with loved ones or colleagues stir deep emotions. He explains how awareness becomes a mirror, reflecting areas within ourselves that need attention and growth. Rob introduces practical techniques like meditation and mindful presence, emphasizing how they help in releasing emotional triggers and aligning closer to one's True Self. The hosts encourage listeners to cultivate this pure awareness, to shed inner blocks, and to consciously choose love over fear—ultimately freeing their True Self to shine fully in both personal and professional realms.   Chapters 00:00 Welcome to Shed and Shine00:33 Decisions from Love or Fear01:03 Understanding Awareness04:03 The Power of Observing Triggers06:14 The Mirror of Awareness07:06 Shed Layers to Find Your True Self08:01 Navigating Chaos in Relationships09:21 Context Matters in Awareness11:01 Real-Time Awareness in Business13:30 Mindfulness and Emotional Regulation15:10 Shedding Worry and Finding Freedom17:11 Letting Go and Allowing Growth     ABOUT THE 10 DISCIPLINES The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs learn that it is possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.  You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program:  https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ ❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino Wickman dives into the surprising link between inner work and entrepreneurial success, a connection he once felt unsure about. He shares his journey from skepticism to understanding how tuning into his inner world has amplified his business outcomes. If you’re someone who’s all about results, this episode reassures you: inner work isn’t a departure from practical entrepreneurship. Instead, it’s a powerful way to elevate your decision-making, creativity, and communication. Gino introduces simple practices—like meditation, journaling, and self-reflection—that help you confront the fear-based thoughts that can cloud your path. By facing these inner blocks, you open up space for clearer, more effective actions that ripple through your business. In this journey, you’ll discover the “infinity model,” a concept that brings balance between inner peace and outer impact. Gino shares his own experiences, describing a sense of calm that fuels his work without compromising his inner peace. This episode invites you to explore the dynamic dance between inner growth and outer success, showing that they don’t compete but rather amplify each other. It’s a call to see your personal journey as a powerful tool for both personal fulfillment and professional growth.   Chapters 00:00 Welcome to Shed and Shine00:24 The Inner Struggle02:27 Connecting Inner Work to Business05:27 The Benefits of Inner Work08:41 The Impact-Peace Dynamic11:29 Finding Balance in the Journey   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

This Shed and Shine episode dives into the concept of "pure energy" and how understanding this principle can help entrepreneurs shed mental and emotional blocks. Gino Wickman and Rob Dube unpack the scientific and philosophical insights behind energy, exploring how everything—including thoughts and human interactions—consists of energy and vibrational frequencies. Rob introduces foundational ideas from quantum mechanics and Einstein’s E=mc², suggesting that at our core, humans are pure energy, constantly vibrating and interacting. Gino simplifies this heady concept, sharing his belief that we are all connected through energy and vibrations that drive our thoughts, feelings, and interactions. The conversation also delves into how we can manage these vibrations to let go of ego-driven attachments, overcome trauma, and align more closely with our True Selves. Gino references David Hawkins' “Map of Consciousness” to help listeners visualize different vibrational states, from fear and shame to love and enlightenment, guiding them on a path toward higher consciousness and deeper personal freedom. Chapters 00:00 Welcome to Shed and Shine00:37 The Concept of Pure Energy03:10 Simplifying Complex Concepts05:14 Understanding Our Composition08:00 Energy in Human Interactions09:17 Letting Go of Past Traumas12:10 Vibrational Energy and Awareness15:02 The Dynamics of Relationships17:13 Embracing the Scary Journey18:32 Managing Your Energy ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine