Shed and Shine Episode 46: Gino's Riff - The 10 Year Business Cycle
In this episode, “The 10-Year Business Cycle,” Gino Wickman reflects on the natural rhythms of business—six good years, two great years, and two tough ones that can test even the strongest entrepreneurs. With wisdom drawn from decades of experience, Gino emphasizes the power of preparation during times of prosperity to weather the inevitable storms.
He introduces a simple yet profound “Finance 101” framework, guiding listeners to achieve true financial independence. This includes creating a budget, maintaining six months of cash reserves, and balancing three financial buckets: safety, independence, and risk. Through personal stories of navigating the dot-com crash, the Great Recession, and COVID-19, Gino highlights the transformative lessons found in adversity.
This episode invites you to shed short-term thinking and fear, replacing it with financial resilience and calm decision-making. It’s a call to embrace the cycles, prepare for the unexpected, and shine through every season of business.
Chapters
00:00 Introduction to the Shed and Shine Podcast
00:24 The 10-Year Business Cycle Explained
02:10 The Importance of Preparation
03:30 Finance 101: Understanding Financial Independence
05:02 Building Your Safety Bucket
07:01 Learning from Past Experiences
09:01 The Impact of External and Internal Factors
10:33 Teaching Financial Preparedness
14:18 Finding Peace in Preparedness
15:18 The Million-Dollar Question
ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
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MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
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