

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Aug 27, 2025 • 17min
Episode 77: Every Hour with Intention: Protect the Time That Lets You Shine
On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right time for creative work, and giving yourself space before and after vacations. When you make room for yourself in your calendar, you create space to shed the clutter and let your True Self shine.
00:00 The Time Management Dilemma01:30 Understanding Time Blocking03:15 The Importance of Time Off04:36 Finding Clarity in a Choppy Schedule06:00 Maximizing Creative Energy09:30 Cushioning Your Time Off11:00 Overcoming Resistance to Time Blocking14:30 Establishing Non-Negotiables16:05 Making Meetings Meaningful
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 20, 2025 • 12min
Episode 76: Gino's Riff - Know Your 150%: The Hidden Cost of Pushing Too Hard
What happens when you’re running at 150 percent capacity? In this episode, Gino invites you into his current reality: an intense stretch filled with book rewrites, big decisions, and a to-do list that just won’t quit. Instead of powering through blindly, he turns to the 10 Disciplines to stay conscious, clear, and connected.
He shares how he's managing the strain by saying no more often, delegating outside his sweet spot, staying present with loved ones, and holding fast to his stillness practice. This episode is a mirror for anyone feeling maxed out. Ask yourself: Is this push aligned with your 10-year vision? Are you aware of the cost? Most importantly, do you know how long it will last and why it matters? If not, this is the moment to pause and check in.
Chapters00:00 Welcome and Introduction01:14 Living Out of Balance02:14 The 150% Experience04:01 Restructuring and New Commitments05:22 Impact on Relationships06:40 Awareness and Self-Reflection08:19 Applying the 10 Disciplines10:13 Finding Balance Again
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 13, 2025 • 17min
Episode 75: Live Your Values: Attracting the Right People
Rob and Gino explore how the people we attract, in both life and business, reflect the clarity (or confusion) within ourselves. When your values are vague, you draw in the wrong energy; but when you get clear on your True Self and core values, you become a magnet for those who truly align, and a filter for those who don’t. This clarity helps build relationships that nourish your vision rather than drain it.They invite us to trust our bodies when meeting new people: does your energy feel calm or uneasy? That’s your intuition speaking. They also remind us that humility attracts humility, while ego only brings more ego. If you want relationships that last, think in decades, not days. Long-term alignment starts with who you are now, and who you’re becoming.
Chapters00:00 The Importance of Long-Term Relationships01:00 Aligning Your Energy with Others02:12 The Soul of Your Company03:30 Defining Personal Core Values05:15 Building Your Support Team09:00 Trusting Your Intuition11:00 The Value of 10-Year Thinking13:00 Recognizing Personal Accountability15:00 Identifying Hard vs. Easy People
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 6, 2025 • 11min
Episode 74: Gino's Riff - Love as a Business Strategy
What happens when we choose to lead with love… and only love? In this heartfelt Riff, Gino explores the full power of love in both business and life. He shares how “putting the love in it” transformed his companies, his relationships, and his own leadership. Tough love counts too: honesty, boundaries, even firing someone can be loving when done from the heart. And the ultimate love? Loving yourself. When we do that, we stop chasing, stop fearing, and start vibrating higher. So put the love in it, even when it's hard to do.
Chapters00:00 Introduction to Love01:25 The Power of Love vs. Fear02:31 Building a Business on Love05:43 Tough Love in Business07:12 Love in Personal Relationships09:28 Self-Love and Boundaries
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 30, 2025 • 12min
Episode 73: From Entrepreneur to Every Driven Soul: A Shift in Focus
On this episode of Shed and Shine, Rob and Gino share a powerful shift in direction: the podcast is no longer just for driven entrepreneurs; it's for all driven people. That includes high performers, overachievers, and anyone striving for meaning, peace, and control in a fast-paced life. They realized that the struggles they’ve spoken about—identity, energy, the need to feel whole—aren’t just entrepreneurial issues; they’re human ones.After years of holding tight to a narrow focus, feedback from listeners sparked this expansion. On that note, Rob and Gino want to hear from you at info@the10disciplines.com and encourage you to pass this along to other driven souls. The message is clear: you don’t have to own a business to shed your shit and shine as your True Self.
Chapters00:00 The Love for Driven Entrepreneurs01:00 Expanding the Audience02:06 The Journey of Decision Making04:41 Listening to the Audience06:44 The Importance of Focus08:41 Aiming for a Larger Impact10:03 Sharing the Message
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

7 snips
Jul 23, 2025 • 13min
Episode 72: Gino's Riff - Do You Really Know Your 100%?
In this honest and energizing episode, Gino stirs the pot around Discipline #5, challenging us to really live our 100%. Are you clear on how many hours per week you’re meant to work, and are you honoring that boundary? Gino opens up about his own shift from 55 to 40 hours, revealing the planning and emotional rewiring it required. Whether you're confusing burnout with adrenaline or clinging to outdated expectations, this episode calls for self-inquiry and courageous change. Know your number. Fill it with your most meaningful work. Then let go of the rest. You deserve it.
Chapters00:00 Introduction to Knowing Your 100 Percent01:03 Understanding Your Work Container02:34 Benefits of Knowing Your 100 Percent03:15 Finding Your Ideal Work Hours05:18 Backing Into Your Work Schedule06:28 Overcoming Limiting Beliefs08:12 Recognizing Adrenaline vs. Burnout10:54 Identifying Your Three Most Important Activities
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 16, 2025 • 20min
Episode 71: Coffee Shop Conversation: Creating Space for What Truly Matters
In this episode, Gino and Rob have another "Coffee Shop Conversation" to discuss the power of organization, self-reflection, and trusting the journey. They explore the “one place” system—keeping essential information in a single, organized spot, whether handwritten or digital. Gino shares why he prefers handwritten notes for deeper retention and emotional connection, while emphasizing the importance of selective filing—keeping only what truly matters and letting go of the rest.The conversation then shifts to embracing uncertainty and recognizing how our perceptions of others mirror our inner struggles. They highlight the importance of staying mission-driven, especially during business transitions, and trusting that the right opportunities will emerge. In the end, they reiterate their shared vision: freeing a million entrepreneurs by following their passion, purpose, and intuition.
Chapters00:00 Welcome to Shed and Shine01:32 The Coffee Shop Conversations02:41 The Power of Organization05:44 The Psychology of Writing09:11 Deciding What to Keep10:12 Personal Evolution and Impact15:12 Navigating Change Together18:01 The Core Purpose
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 9, 2025 • 19min
Episode 70: Gino's Riff - Waking Up to Who You Really Are
This episode is a gentle but urgent call to awareness. Gino invites us to reflect on how many of our decisions are rooted in fear, often shaped by wounds and repressed emotions from the past. Through a four-level journey from blocked energy to the moment of awareness, he helps us see that awakening doesn’t mean knowing everything; it simply means becoming aware that something deeper is going on. When we release old blocks, we vibrate higher, love more, and move closer to total freedom. It’s not always easy, but awareness is the gateway. As Gino says, “Wakey, wakey.”
Chapters00:00 Wakey, Wakey: An Introduction01:02 Understanding Awakening02:18 The Foundations of Shine03:22 Decisions Driven by Fear06:24 The Cycle of Trauma and Fear07:11 Discovery Number Two: Love vs. Fear09:54 Understanding Energy and Blocks12:07 Awareness: The Key to Freedom14:12 The Journey Towards Total Freedom
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 2, 2025 • 18min
Episode 69: The Emotional Rollercoaster of Entrepreneurship: How to Handle Highs & Lows
Entrepreneurship is a wild ride... highs that feel unstoppable and lows that make you question everything. In this episode, Gino and Rob explore how to navigate these ups and downs with clarity and resilience. The key isn’t avoiding the chaos, but learning how to stay steady within it.They dive into the role of passion in perseverance, urging listeners to reflect on their deepest motivations. They also break down the double-edged nature of being driven: how it fuels success, but can also mask deeper struggles if left unchecked. Through mindfulness, gratitude, and presence, entrepreneurs can stay grounded, creative, and at peace, no matter where the ride takes them.
Chapters00:00 Introduction to Shed and Shine00:29 The Emotional Rollercoaster of Entrepreneurship03:08 Detaching from the Ups and Downs07:06 The Role of Passion in Resilience09:02 Understanding Your Driven Nature12:06 Finding Clarity in Overwhelm14:31 Mindfulness and Identity in Business
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 25, 2025 • 11min
Episode 68: Gino's Riff - Swap Dollars for Hertz
In this week's edition of Shed and Shine, we invite you to stop measuring life in dollars and start measuring it in energy. Gino Wickman introduces a simple but powerful practice: identify the most draining activity in your week and replace it with one that lifts you up. Whether it's in your work, family life, or friendships, the goal is to trade heaviness for lightness.By shedding low-energy habits and choosing what fuels your vibration, you align with your True Self. Gino challenges you to make one swap this week, then keep returning to this practice over time. It's not about perfection; it’s about learning to listen to your energy and building a life that feeds your spirit. When you live from high energy, you don’t just get more done—you shine brighter in everything you do.
00:00 Introduction to Energy Management01:19 Understanding Energy and Vibration02:02 Identifying Low Energy Activities at Work03:39 Low Energy Activities in Personal Life04:49 Family Interactions and Energy Drain05:39 Evaluating Friendships and Energy Levels06:28 Choosing the Most Draining Activity07:30 Shifting to High Energy Activities08:45 Making the Swap: Low to High Energy
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine