

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Jan 7, 2026 • 17min
Episode 96: Gino's Riff - Advice: Choosing the Right Voice at the Right Time
In this episode, Gino reflects on the role advice plays in growth and why discernment matters as much as openness. He explores three types of advice: Too Much Outside Advice, Too Little Outside Advice, and the often overlooked Voice of Inner Wisdom. While growth requires learning from others, Gino shares how over-seeking can create overwhelm, erode confidence, and pull us away from our True Self.Drawing on Shine principles, personal experience, and insights from his sabbatical, Gino invites listeners to consider when it may be time to pause external input and listen inward. He also addresses the relationship between advice and confidence, highlighting the balance between humility and self-trust. At its heart, the conversation points toward trusting your own wisdom, honoring your timing, and allowing yourself to become your own guru.
Chapters00:00 Introduction to Advice02:39 Navigating Too Much Outside Advice05:43 Understanding Too Little Outside Advice07:32 Embracing Inside Advice: Your Intuition12:57 The Confidence Challenge with Advice
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Dec 31, 2025 • 15min
Episode 95: Finding Your People: How to Build a Community That Reflects Your True Self
In this episode of Shed and Shine, Rob and Gino explore what it means to truly find your community. Rob opens the conversation by reflecting on how driven people often go it alone, yet many crave a space where they can be vulnerable, grow, and shed what no longer serves them. Gino shares his decades-long experience with peer groups, from early mentor circles to YEO, Strategic Coach, and the EOS Implementer Community, and how each shaped his growth and awareness.They discuss the value of surrounding yourself with like-minded people who both challenge and reflect your True Self. The conversation touches on vulnerability, evolution, and the courage to start your own circle when none feels right. Whether you thrive in solitude or community, this episode invites you to ask: Who helps you see yourself more clearly?
Timestamps00:00 Finding Your Community: An Introduction02:18 Gino’s Journey Through Peer Groups05:45 Rob’s Evolution in Community07:47 Finding the Right Group: Gino’s Advice10:37 The Depth of Connection & Individual Paths13:32 The Benefits of Authentic Community
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Dec 24, 2025 • 17min
Episode 94: Gino's Riff - Open and Honest: The Truth That Frees Your True Self
In this episode, Gino explores a truth that sits at the root of Shedding and Shining: honesty. He shares why being open and honest with yourself and with others is not just a value, but the foundation for freeing your True Self. Drawing from his sabbatical and the book Radical Honesty, Gino introduces three levels of telling the truth: revealing the facts from the past, being honest about current thoughts and feelings, and exposing the fiction of the ego or persona.He reflects on how performance, people pleasing, and fear pull us away from authenticity, and why truth, even when uncomfortable, ultimately brings clarity and freedom. The episode closes with a passionate reminder that honesty does not equal cruelty. When truth comes from the heart, it is an act of love. Gino invites listeners to practice openness, demand honesty in their relationships, and trust that the truth will set them free.
Chapters00:00 The Root of Honesty02:26 Open vs. Honest vs. Authentic04:42 Level 1: Revealing Past Deceptions07:32 Level 2: Current Thoughts & Feelings09:46 Level 3: Exposing the Fiction11:59 Kindness, Words, and Truth
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Dec 17, 2025 • 22min
Episode 93: Laugh, Learn, and Let Go: The True Practice of Humility
In this episode, Rob and Gino explore Discipline #10: Be Humble. The conversation begins with a simple question: what does true humility really look like? Gino shares that humility often shows up through laughter, especially the ability to laugh at yourself, to laugh in disagreement, and even to laugh when you realize you’re wrong. Together, they unpack how humility and ego can coexist within driven people, and how awareness transforms that tension into growth.Rob and Gino also discuss recognition, authenticity, and how to stay grounded when others misunderstand your intentions. Gino reflects on his evolution from craving validation to simply being grateful for it. The episode closes with reminders to embrace imperfection, release judgment, and remember that humility is not weakness; it’s the quiet strength of knowing and accepting your True Self.
Chapters00:00 Defining and Understanding Humility01:46 Humility: Laughing at Ourselves04:19 Perception of Arrogance vs. Humility07:26 Handling Recognition with Humility11:28 Ego, Validation, and the ‘Fixer’ Mentality15:23 Entrepreneurs, Humility, and Gratitude18:08 Accepting Disagreement and the Humility Exercise
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Dec 10, 2025 • 15min
Episode 92: Gino's Riff - You Coming to Meet You: Know Thyself
In this quiet and intimate Riff, Gino invites you into a deeper encounter with your True Self. He begins with a guided exercise from Shine, asking you to strip away every role and achievement until only you remain. In that stillness, you notice where you sit on the spectrum between peace and pain. That awareness becomes a doorway into knowing yourself more honestly.Gino then shares the story of his four day personal retreat, a stretch of time without identity or distraction. He wrote his life story, journaled, rested, met long-forgotten teachings, and sat in silence with himself. There was introspection, beauty, and a real shift at the core.He leaves you with a gentle question: What would happen if you created even a small retreat of your own? What part of your True Self might come forward?
Chapters00:00 The True Self Exercise05:59 A Four-Day Personal Retreat08:31 Activities During the Retreat12:27 Reflections and Call to Action
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Dec 3, 2025 • 16min
Episode 91: Coffee Shop Conversation: Deep Work for True Clarity
This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a quiet clarity.Gino recounts his yearly deep dive in Boulder with two lifelong friends, led this time by a soul-connected meditation guide. Through visualization and raw conversation, he found a renewed sense of connection, clarity, and most importantly, patience. These unplanned, soul-level check-ins are what make Coffee Shop Conversation so special: raw, real, and always pointing us back to the quiet truth within.
Chapters00:00 The Coffee Shop Conversation Begins01:32 Exploring Silent Retreats04:11 The Transformation of Silence06:10 Personal Insights from the Latest Retreat08:24 Deep Connections in Boulder12:08 The Power of Visualization14:55 Anticipating Future Impact
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Nov 26, 2025 • 20min
Episode 90: Gino's Riff - Back to the Basics: Reset Your Energy, Impact, and Inner Peace
In this week’s Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way.You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Know Your 100 Percent. Say No… Often. Stop Doing Low Energy Work. Prepare Every Night. Put Everything In One Place. Be Humble. The invitation is simple… pick one thing that you need most right now and do it.If life feels loud, this episode is your reset. Back to the basics. Back to what works.
Timestamps00:00 Back to the Basics: Introduction01:45 Discovery 1: I Am Driven03:32 Discovery 2: Love or Fear Decisions07:22 Discovery 3: Driven and Peaceful08:59 Discipline 1: 10-Year Thinking10:35 Disciplines 2 & 3: Time Off & Know Thyself12:53 Disciplines 4 & 5: Be Still & Know Your 100%15:05 Disciplines 6 & 7: Say No & No Low-Energy Work17:34 Discipline 8: Prepare Nightly18:22 Disciplines 9 & 10: One Place & Be Humble
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Nov 19, 2025 • 15min
Episode 89: The Practice of Presence: A Strategic Path to Awareness
This week on Shed and Shine, Rob and Gino explore the quiet power of presence, not as a goal to chase but as the natural state that remains when effort ceases. Inspired by Leonard Jacobson’s Journey into Now, they reflect on simple ways to access presence in everyday life. Gino shares how presence deepens his work with clients and brings peace to family gatherings, while Rob recalls the stillness of becoming a father and the clarity found in silent retreats.They remind us that presence, awareness, and consciousness are not rare states reserved for meditation or medicine journeys; they are always available when the ego settles. Try a stillness practice, notice when you are truly connected, and discover what remains when striving fades.
Chapters00:00 The Pain of Disconnection00:35 Understanding Presence02:07 Awareness and Consciousness04:14 Finding Flow in Hobbies06:10 The Power of Connection07:35 Moments of Awakening09:24 Managing the Ego12:40 Practical Practices for Presence
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Nov 12, 2025 • 18min
Episode 88: Gino's Riff - 5 Things to Make You Go "Huh?": Simple Shifts That Change Everything
In this week’s Riff, Gino shares five simple ideas that have been nudging at him lately, small “ahas” that open big awareness. Each one invites you to pause, look inward, and notice what is really going on beneath the surface.He begins with a physical reminder to drop your shoulders and breathe. From there, he explores a five-stage journey of waking up to your True Self, the realization that every trigger points inward, and the subtle difference between performing and being authentic. He closes with a question that brings it all home: What do you produce?These five moments of reflection capture what the 10 Disciplines are all about: living awake, aware, and aligned.
Chapters00:00 Introduction: Five Things That Make You Go “Huh?”00:35 Drop Your Shoulders02:01 Awareness and the Deep Breath Practice03:00 There Is a Process (Five Stages of Awakening)06:17 Waking Up and Seeing the Matrix07:15 Re-entry as Your True Self08:15 Enlightenment and Flow10:18 Triggering: When It’s You12:22 How to Heal the Trigger13:21 Performing vs. Being Authentic15:35 What Do You Produce?17:31 Closing Thoughts and Next Episode
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Nov 5, 2025 • 17min
Episode 87: Caught in Thought: Shifting From Mind to Body
In this reflective episode, Rob and Gino explore the double-edged nature of a driven mind. Gino opens up about his lifelong love of thinking, how it helped him build, solve, and create, and also how it kept him disconnected from his body, heart, and peace. Together, Rob and Gino unpack how awareness of the mind is the first step toward freeing your True Self.
They talk about what it feels like to shift between mind and body throughout the day, the importance of stillness from Discipline Four, and the power of presence. Gino describes the clarity that comes when he feels fully in his body. Rob shares a simple breath practice that helps settle the noise. The message is simple but powerful: the mind is a tool, not your identity. When you slow down, you return to something more grounded, true, and alive.
Chapters:00:00 The Power of the Mind02:00 Awareness and Stillness05:00 Mind-Body Connection09:00 The Role of the Ego12:00 Operating from True Self15:00 Practical Techniques for Mindfulness
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine


