
Shed and Shine
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Latest episodes

Jul 16, 2025 • 20min
Episode 71: Coffee Shop Conversation: Creating Space for What Truly Matters
In this episode, Gino and Rob have another "Coffee Shop Conversation" to discuss the power of organization, self-reflection, and trusting the journey. They explore the “one place” system—keeping essential information in a single, organized spot, whether handwritten or digital. Gino shares why he prefers handwritten notes for deeper retention and emotional connection, while emphasizing the importance of selective filing—keeping only what truly matters and letting go of the rest.The conversation then shifts to embracing uncertainty and recognizing how our perceptions of others mirror our inner struggles. They highlight the importance of staying mission-driven, especially during business transitions, and trusting that the right opportunities will emerge. In the end, they reiterate their shared vision: freeing a million entrepreneurs by following their passion, purpose, and intuition.
Chapters00:00 Welcome to Shed and Shine01:32 The Coffee Shop Conversations02:41 The Power of Organization05:44 The Psychology of Writing09:11 Deciding What to Keep10:12 Personal Evolution and Impact15:12 Navigating Change Together18:01 The Core Purpose
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 9, 2025 • 19min
Episode 70: Gino's Riff - Waking Up to Who You Really Are
This episode is a gentle but urgent call to awareness. Gino invites us to reflect on how many of our decisions are rooted in fear, often shaped by wounds and repressed emotions from the past. Through a four-level journey from blocked energy to the moment of awareness, he helps us see that awakening doesn’t mean knowing everything; it simply means becoming aware that something deeper is going on. When we release old blocks, we vibrate higher, love more, and move closer to total freedom. It’s not always easy, but awareness is the gateway. As Gino says, “Wakey, wakey.”
Chapters00:00 Wakey, Wakey: An Introduction01:02 Understanding Awakening02:18 The Foundations of Shine03:22 Decisions Driven by Fear06:24 The Cycle of Trauma and Fear07:11 Discovery Number Two: Love vs. Fear09:54 Understanding Energy and Blocks12:07 Awareness: The Key to Freedom14:12 The Journey Towards Total Freedom
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jul 2, 2025 • 18min
Episode 69: The Emotional Rollercoaster of Entrepreneurship: How to Handle Highs & Lows
Entrepreneurship is a wild ride... highs that feel unstoppable and lows that make you question everything. In this episode, Gino and Rob explore how to navigate these ups and downs with clarity and resilience. The key isn’t avoiding the chaos, but learning how to stay steady within it.They dive into the role of passion in perseverance, urging listeners to reflect on their deepest motivations. They also break down the double-edged nature of being driven: how it fuels success, but can also mask deeper struggles if left unchecked. Through mindfulness, gratitude, and presence, entrepreneurs can stay grounded, creative, and at peace, no matter where the ride takes them.
Chapters00:00 Introduction to Shed and Shine00:29 The Emotional Rollercoaster of Entrepreneurship03:08 Detaching from the Ups and Downs07:06 The Role of Passion in Resilience09:02 Understanding Your Driven Nature12:06 Finding Clarity in Overwhelm14:31 Mindfulness and Identity in Business
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 25, 2025 • 11min
Episode 68: Gino's Riff - Swap Dollars for Hertz
In this week's edition of Shed and Shine, we invite you to stop measuring life in dollars and start measuring it in energy. Gino Wickman introduces a simple but powerful practice: identify the most draining activity in your week and replace it with one that lifts you up. Whether it's in your work, family life, or friendships, the goal is to trade heaviness for lightness.By shedding low-energy habits and choosing what fuels your vibration, you align with your True Self. Gino challenges you to make one swap this week, then keep returning to this practice over time. It's not about perfection; it’s about learning to listen to your energy and building a life that feeds your spirit. When you live from high energy, you don’t just get more done—you shine brighter in everything you do.
00:00 Introduction to Energy Management01:19 Understanding Energy and Vibration02:02 Identifying Low Energy Activities at Work03:39 Low Energy Activities in Personal Life04:49 Family Interactions and Energy Drain05:39 Evaluating Friendships and Energy Levels06:28 Choosing the Most Draining Activity07:30 Shifting to High Energy Activities08:45 Making the Swap: Low to High Energy
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 18, 2025 • 15min
Episode 67: The Power of Focus: Cut Distractions & Maximize Your Productivity
In this episode, Gino and Rob dive into the power of focus—why it’s essential for entrepreneurial success and inner peace. Whether it’s leading a team, making decisions, or having a conversation, true focus leads to clarity, stronger relationships, and greater impact.They discuss how structured communication, like scheduled leadership meetings, minimizes interruptions and boosts productivity. They highlight two of the 10 Disciplines — "Say No Often" and "Prepare Every Night" — as powerful tools for achieving better focus. Stay disciplined, stay present, and watch your business and your inner peace flourish.
Chapters00:00 Welcome to Shed and Shine01:01 The Importance of Focus03:12 Staying on Course Amid Distractions05:09 Core Focus vs. Shiny Objects06:16 Managing Interruptions Effectively09:40 The Power of Structured Meetings11:32 Creative Time in a Structured Environment13:05 Discipline and Time Management
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 11, 2025 • 12min
Episode 66: Gino's Riff - Coming Home
In this episode, Gino Wickman invites you on the hero’s journey - not to find something new, but to return to who you’ve always been. Your True Self is already within you, shining beneath the distortions of fear, pain, and self-doubt. Through the 10 Disciplines and Three Discoveries, Gino shares how to shift from a fear-based foundation to one rooted in love, peace, and joy. He reminds you that it’s possible to be both driven and at peace. When your impact flows from your True Self, your energy shifts and those around you feel it. This episode offers gentle but powerful encouragement to raise your vibration, release what no longer serves you, and begin clearing the way home. If you’re ready to go deeper, Gino also introduces opportunities for further healing and guided support.
00:00 Welcome to Coming Home01:09 The Hero’s Journey Unveiled02:50 Aha Moments and Personal Journeys04:50 Foundations of Change05:31 The Impact of Transformation06:11 Discovering Your True Self08:12 Clearing the Foundation09:33 Peace and Drive Coexisting10:30 A Day of Healing
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/⚡️ Take The True Self Assessment: https://the10disciplines.com/assessmentCONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 4, 2025 • 22min
Episode 65: Delegation Mastery: How to Let Go & Lead Without Micromanaging
In this episode of Shed and Shine, Gino Wickman and Rob Dube break down the art of delegation—why it’s so hard, why it’s so necessary, and how to master it. Entrepreneurs often struggle with letting go, believing it’s easier or faster to do everything themselves. But Gino and Rob argue that real growth comes from delegating and elevating—focusing on what you do best while empowering others to take on meaningful responsibilities.They explore the common pitfalls of delegation, from picking the wrong person to not fully letting go, and share a simple but powerful three-step process: choose the right person, teach them well, and step back. Whether you’re a visionary looking for an integrator or simply trying to reclaim your time, this episode is packed with actionable insights to help you let go and level up.
Chapters00:00 Introduction to Delegation02:06 The Mindset Shift05:00 Overcoming Control Issues08:04 The Art of Letting Go10:01 Practical Delegation Strategies12:46 Setting Clear Expectations14:10 Resilience in Delegation17:00 Maximizing Your Value20:01 Real-Time Application of Delegation
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

May 28, 2025 • 19min
Episode 64: Gino's Riff - Selling Your Company Well
In this episode, Gino Wickman shares the inner journey behind selling EOS Worldwide, and what he learned about the selling process as a whole. It wasn’t just a business decision; it meant shedding identity, control, and old definitions of success. Gino reflects on the clarity he needed beforehand: a strong sense of purpose beyond the business, and the courage to be transparent with his team.
He invites you to think long-term - not just financially, but personally. Are you building a self-managed company? Do you know who your ideal buyer is? And are you prepared to let go without losing yourself? With humility and honesty, Gino offers lessons on creating a peaceful exit, aligning with your True Self, and stepping into your next chapter with intention.
Chapters00:00 Introduction to Selling Your Company01:32 The Importance of Mindset03:11 Sharing My Personal Journey05:09 Preparing for the Inevitable Transition06:21 Key Steps in My Selling Process08:02 Deciding on Involvement Post-Sale09:15 The Five-Year Runway10:10 Transparency with Your Team12:44 Defining Your Ideal Buyer14:49 Running on EOS for Increased Value15:52 Empowering Your Team with Veto Power17:30 The Role of Experts in the Selling Process
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com⭐️ https://the10disciplines.com/shine

May 21, 2025 • 19min
Episode 63: How to Say No: Set Boundaries & Focus on What Matters Most
In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the power of saying “no”—taking a cue from Warren Buffett, who said, “The difference between successful people and really successful people is that really successful people say no to almost everything." Gino reflects on his contrast between business and personal life—assertive in the former, yet prone to people-pleasing in the latter. This conversation unpacks the delicate balance between personal commitments and social obligations, emphasizing communication and compromise. By managing time with intention, the episode challenges listeners to reflect on their own choices, ensuring their energy is spent where it truly matters.
Chapters00:00 Understanding People Pleasing02:21 The Challenge of Saying No04:20 Balancing Business and Personal Life07:06 Creating Structured Boundaries10:25 Finding Harmony in Relationships12:15 Decisions Driven by Love or Fear15:20 Setting Boundaries in Professional Life
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

May 14, 2025 • 12min
Episode 62: Gino's Riff - Are You Running Your Business Well?
In this episode, Gino Wickman explores how strong business management is essential to fully embracing the 10 Disciplines. Drawing from his EOS Worldwide experience, he explains that without a well-run business, it’s impossible to reap the full benefits of these principles. Without the right habits and structure, even the best coaching falls short.Gino shares five key self-check questions to assess leadership strength. Do you have a clear vision that’s effectively communicated? Are the right people in the right roles? Are you setting and achieving quarterly priorities? Do you hold structured weekly meetings? Are you tracking key metrics for accountability? If any of these areas are weak, the foundation of your business is shaky. The message is clear: optimize your business, and you’ll create the space to Shed what’s holding you back—and truly Shine.
Chapters00:00 Welcome and Introduction01:01 Reflecting on Business Success02:43 The Impact of Business Management05:11 Assessing Your Business Health06:15 Question 1: Clarity of Vision07:22 Question 2: Organizational Structure08:27 Question 3: Quarterly Priorities09:07 Question 4: Effective Meetings10:47 Question 5: Monitoring Key Metrics11:11 Strengthening Your Foundation
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine