

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Oct 8, 2025 • 14min
Episode 83: One Step Closer to Freedom: Using the True Self Assessment with Intention
In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how mastermind members have used the assessment to build consistency and set better boundaries.They explore how the questions work together to surface old wounds, build confidence, and support deeper healing. This isn’t about being perfect; it’s about staying in the rhythm. Add the assessment to your quarterly planning. Share it with someone who needs it. And choose one area to focus on as you take another step toward your True Self.
Chapters00:00 Introduction to True Self Assessment01:01 Understanding the Assessment03:00 Personal Experiences with the Assessment04:50 Mastermind Group Insights06:55 Balancing Tangible and Intangible Growth08:10 Encouragement to Take Action10:00 Interconnectedness of Personal Growth11:30 Commitment to Progress
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Oct 1, 2025 • 10min
Episode 82: Gino's Riff - What Is Your Lesson?
In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain.This episode explores a bold idea: what if your trauma isn’t punishment, but a lesson? Gino introduces the concept of soul contracts and invites you to consider whether your challenges might hold the key to your growth. Healing looks different for everyone, but one thing is clear. You cannot grow by clinging to pain. You have to shed it. So ask yourself honestly, what is your lesson?
Chapters00:00 Welcome and Introduction00:22 The Power of Conversations about Trauma02:30 Understanding Collective Pain05:17 Introducing the Soul Contract Theory07:53 What Is Your Lesson?09:54 Embracing Continuous Growth
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Sep 24, 2025 • 22min
Episode 81: Coffee Shop Conversation: The Mind, the Body, and the True Self
In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing his True Self to shine without armor.
Together, they explore the power of embodiment. Understanding isn’t enough without feeling, and healing old wounds can reconnect us to our core sensitivity. We’re perfect already, cocooned only by ego. With mentions of Steve Ozanich, Gabor Maté, and the mind-body link, they invite listeners into a quieter wisdom. This one is for anyone seeking both impact and inner peace.
Chapters00:00 Introduction to the Coffee Shop Conversation02:01 The Impact of a March Sabbatical06:01 The Hero’s Journey: Returning to Self10:01 Shedding Old Layers14:00 The Simplicity of Healing18:00 Books and Insights on the Journey
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Sep 17, 2025 • 14min
Episode 80: Gino's Riff - What Is Your Gift?
In this week’s Riff, Gino invites you to pause and ask one of life’s most powerful questions: What is your gift? Sparked by a coffee shop conversation with a fellow driven soul, Gino reflects on the intersection of talent, purpose, and service. He walks you through how to identify your gift, who it can help, and how to describe it clearly. Then, he guides you through a five-part visualization exercise to help you feel and own that gift more deeply.This episode isn’t just for entrepreneurs. It’s for anyone with a calling who's ready to live in full alignment with their True Self.
Chapters00:00 Introduction to Your Gift01:18 Identifying Your Gift02:57 Waving the Magic Wand04:02 Defining Your Target Market05:05 Articulating Your Gift06:00 Gifts Beyond Monetization07:37 Clarifying Your Gift: A Three-Part Exercise09:11 Visualizing Your Gift10:53 Taking Action Towards Your Gift11:20 Exciting Updates on Shine
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Sep 10, 2025 • 16min
Episode 79: How to Grow Without Losing Yourself
As driven individuals, many of us end up saying “yes” to everything: talks, podcasts, meetings, projects, etc. We chase impact while losing sight of what really matters. In this episode, Gino and Rob unpack the cost of overcommitment and explore how to reclaim clarity, boundaries, and presence.
Gino reflects on his own journey toward finding a “happy medium,” while Rob highlights the power of pausing for regular self-assessment. Together, they invite listeners to question the motivations behind their choices: Is this rooted in fear or love? Is it aligned with who I truly am? The conversation reveals how often we try to fill an invisible hole, only to realize there’s nothing missing. Wholeness was there all along. By honoring our capacity and saying “no” to what doesn’t serve us, we make space to mentor, to connect, and to truly shine.
Chapters00:00 The Quest for Balance02:20 Finding Your Limits05:30 Lessons from the Past07:15 Identifying Sacrifices10:40 The Cost of Achievement13:20 Awareness and Alignment
ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Sep 3, 2025 • 11min
Episode 78: Gino's Riff - Are You Expanding or Contracting?
In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles.Gino shares his own cycles of Shedding and Shining, reminding us that contraction does not mean we’re broken... it means we’re about to break through. Whether it’s a business hitting a ceiling or an individual wrestling with change, the pattern is the same: expansion, contraction, evolution, revolution. Your job is to stay aware, trust the process, and look for the lesson. Because if you’re committed to growth, another expansion is always around the corner.
Chapters00:00 Introduction: The Cycle of Expansion and Contraction01:40 Understanding Contraction: The Shedding Season03:05 Growth in Business: Evolution and Revolution04:46 Human Growth: Beyond Physical Changes06:00 Embracing Growth Pains08:09 The Cycle of Lessons: Learning and Re-learning
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 27, 2025 • 17min
Episode 77: Every Hour with Intention: Protect the Time That Lets You Shine
On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right time for creative work, and giving yourself space before and after vacations. When you make room for yourself in your calendar, you create space to shed the clutter and let your True Self shine.
00:00 The Time Management Dilemma01:30 Understanding Time Blocking03:15 The Importance of Time Off04:36 Finding Clarity in a Choppy Schedule06:00 Maximizing Creative Energy09:30 Cushioning Your Time Off11:00 Overcoming Resistance to Time Blocking14:30 Establishing Non-Negotiables16:05 Making Meetings Meaningful
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 20, 2025 • 12min
Episode 76: Gino's Riff - Know Your 150%: The Hidden Cost of Pushing Too Hard
What happens when you’re running at 150 percent capacity? In this episode, Gino invites you into his current reality: an intense stretch filled with book rewrites, big decisions, and a to-do list that just won’t quit. Instead of powering through blindly, he turns to the 10 Disciplines to stay conscious, clear, and connected.
He shares how he's managing the strain by saying no more often, delegating outside his sweet spot, staying present with loved ones, and holding fast to his stillness practice. This episode is a mirror for anyone feeling maxed out. Ask yourself: Is this push aligned with your 10-year vision? Are you aware of the cost? Most importantly, do you know how long it will last and why it matters? If not, this is the moment to pause and check in.
Chapters00:00 Welcome and Introduction01:14 Living Out of Balance02:14 The 150% Experience04:01 Restructuring and New Commitments05:22 Impact on Relationships06:40 Awareness and Self-Reflection08:19 Applying the 10 Disciplines10:13 Finding Balance Again
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 13, 2025 • 17min
Episode 75: Live Your Values: Attracting the Right People
Rob and Gino explore how the people we attract, in both life and business, reflect the clarity (or confusion) within ourselves. When your values are vague, you draw in the wrong energy; but when you get clear on your True Self and core values, you become a magnet for those who truly align, and a filter for those who don’t. This clarity helps build relationships that nourish your vision rather than drain it.They invite us to trust our bodies when meeting new people: does your energy feel calm or uneasy? That’s your intuition speaking. They also remind us that humility attracts humility, while ego only brings more ego. If you want relationships that last, think in decades, not days. Long-term alignment starts with who you are now, and who you’re becoming.
Chapters00:00 The Importance of Long-Term Relationships01:00 Aligning Your Energy with Others02:12 The Soul of Your Company03:30 Defining Personal Core Values05:15 Building Your Support Team09:00 Trusting Your Intuition11:00 The Value of 10-Year Thinking13:00 Recognizing Personal Accountability15:00 Identifying Hard vs. Easy People
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Aug 6, 2025 • 11min
Episode 74: Gino's Riff - Love as a Business Strategy
What happens when we choose to lead with love… and only love? In this heartfelt Riff, Gino explores the full power of love in both business and life. He shares how “putting the love in it” transformed his companies, his relationships, and his own leadership. Tough love counts too: honesty, boundaries, even firing someone can be loving when done from the heart. And the ultimate love? Loving yourself. When we do that, we stop chasing, stop fearing, and start vibrating higher. So put the love in it, even when it's hard to do.
Chapters00:00 Introduction to Love01:25 The Power of Love vs. Fear02:31 Building a Business on Love05:43 Tough Love in Business07:12 Love in Personal Relationships09:28 Self-Love and Boundaries
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine