

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Oct 29, 2025 • 12min
Episode 86: Gino's Riff - Are We All Meant to Serve?
 In this week’s Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them.Gino explores how service connects to the 10 Disciplines, especially Discipline 3 (Know Thyself) and Discipline 5 (Know Your 100%). Through eight key questions, including “How do you serve?” and “What has life prepared you for?”, he encourages listeners to reconnect with what drives them. Whether you’re leading a team, raising a family, or sweeping hospital floors, the invitation is the same. Service is not about status; it is about alignment. When we know how we are meant to serve, the noise falls away and our True Self is free to rise.
Chapters:00:00 Are We All Meant to Serve?03:39 The Meaning of ‘Serve’06:56 Discovering Your Purpose10:25 Embracing Your True Self
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Oct 22, 2025 • 20min
Episode 85: Start Where You Are: The Journey to Know Thyself
 Discover the ancient wisdom of self-knowledge as hosts explore the journey to understanding oneself. Gino shares insights from decades of personal growth, revealing how skills evolve into deeper emotional awareness. Rob unveils a healing practice centered on five elements. The discussion links the shadow self to chronic pain, emphasizing the importance of addressing buried emotions. They also delve into the power of personality profiles and how recognizing strengths can transform patterns. Ultimately, it’s about shedding layers to embrace your True Self. 

Oct 15, 2025 • 17min
Episode 84: Gino's Riff - Sabbatical 2025: Slowing Down to Remember Who You Are
 In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation.
What began with impatience and spiritual restlessness led to slowing down, canceling commitments, and returning to a more honest, authentic way of showing up in both life and business. Gino also explores the link between repressed emotion and physical symptoms, revealing how subconscious healing helped ease his long-standing back pain. This episode is a heartfelt reminder that space is not empty; it is where the True Self can finally breathe.
Chapters:00:00 The Power of a Sabbatical01:50 Three Intentions for Sabbatical05:07 Outcome 1: Slowing Down and Clarity08:12 Outcome 2: Deeper Honesty and Authenticity11:35 Outcome 3: Healing Back Pain16:16 Closing Thoughts and Sabbatical Urge
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Oct 8, 2025 • 14min
Episode 83: One Step Closer to Freedom: Using the True Self Assessment with Intention
 In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how mastermind members have used the assessment to build consistency and set better boundaries.They explore how the questions work together to surface old wounds, build confidence, and support deeper healing. This isn’t about being perfect; it’s about staying in the rhythm. Add the assessment to your quarterly planning. Share it with someone who needs it. And choose one area to focus on as you take another step toward your True Self.
Chapters00:00 Introduction to True Self Assessment01:01 Understanding the Assessment03:00 Personal Experiences with the Assessment04:50 Mastermind Group Insights06:55 Balancing Tangible and Intangible Growth08:10 Encouragement to Take Action10:00 Interconnectedness of Personal Growth11:30 Commitment to Progress
 
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Oct 1, 2025 • 10min
Episode 82: Gino's Riff - What Is Your Lesson?
 In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain.This episode explores a bold idea: what if your trauma isn’t punishment, but a lesson? Gino introduces the concept of soul contracts and invites you to consider whether your challenges might hold the key to your growth. Healing looks different for everyone, but one thing is clear. You cannot grow by clinging to pain. You have to shed it. So ask yourself honestly, what is your lesson?
Chapters00:00 Welcome and Introduction00:22 The Power of Conversations about Trauma02:30 Understanding Collective Pain05:17 Introducing the Soul Contract Theory07:53 What Is Your Lesson?09:54 Embracing Continuous Growth
 
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Sep 24, 2025 • 22min
Episode 81: Coffee Shop Conversation: The Mind, the Body, and the True Self
 In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing his True Self to shine without armor.
Together, they explore the power of embodiment. Understanding isn’t enough without feeling, and healing old wounds can reconnect us to our core sensitivity. We’re perfect already, cocooned only by ego. With mentions of Steve Ozanich, Gabor Maté, and the mind-body link, they invite listeners into a quieter wisdom. This one is for anyone seeking both impact and inner peace.
Chapters00:00 Introduction to the Coffee Shop Conversation02:01 The Impact of a March Sabbatical06:01 The Hero’s Journey: Returning to Self10:01 Shedding Old Layers14:00 The Simplicity of Healing18:00 Books and Insights on the Journey
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Sep 17, 2025 • 14min
Episode 80: Gino's Riff - What Is Your Gift?
 In this week’s Riff, Gino invites you to pause and ask one of life’s most powerful questions: What is your gift? Sparked by a coffee shop conversation with a fellow driven soul, Gino reflects on the intersection of talent, purpose, and service. He walks you through how to identify your gift, who it can help, and how to describe it clearly. Then, he guides you through a five-part visualization exercise to help you feel and own that gift more deeply.This episode isn’t just for entrepreneurs. It’s for anyone with a calling who's ready to live in full alignment with their True Self.
Chapters00:00 Introduction to Your Gift01:18 Identifying Your Gift02:57 Waving the Magic Wand04:02 Defining Your Target Market05:05 Articulating Your Gift06:00 Gifts Beyond Monetization07:37 Clarifying Your Gift: A Three-Part Exercise09:11 Visualizing Your Gift10:53 Taking Action Towards Your Gift11:20 Exciting Updates on Shine
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Sep 10, 2025 • 16min
Episode 79: How to Grow Without Losing Yourself
 As driven individuals, many of us end up saying “yes” to everything: talks, podcasts, meetings, projects, etc. We chase impact while losing sight of what really matters. In this episode, Gino and Rob unpack the cost of overcommitment and explore how to reclaim clarity, boundaries, and presence.
Gino reflects on his own journey toward finding a “happy medium,” while Rob highlights the power of pausing for regular self-assessment. Together, they invite listeners to question the motivations behind their choices: Is this rooted in fear or love? Is it aligned with who I truly am? The conversation reveals how often we try to fill an invisible hole, only to realize there’s nothing missing. Wholeness was there all along. By honoring our capacity and saying “no” to what doesn’t serve us, we make space to mentor, to connect, and to truly shine.
 
Chapters00:00 The Quest for Balance02:20 Finding Your Limits05:30 Lessons from the Past07:15 Identifying Sacrifices10:40 The Cost of Achievement13:20 Awareness and Alignment
ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Sep 3, 2025 • 11min
Episode 78: Gino's Riff - Are You Expanding or Contracting?
 In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles.Gino shares his own cycles of Shedding and Shining, reminding us that contraction does not mean we’re broken... it means we’re about to break through. Whether it’s a business hitting a ceiling or an individual wrestling with change, the pattern is the same: expansion, contraction, evolution, revolution. Your job is to stay aware, trust the process, and look for the lesson. Because if you’re committed to growth, another expansion is always around the corner.
Chapters00:00 Introduction: The Cycle of Expansion and Contraction01:40 Understanding Contraction: The Shedding Season03:05 Growth in Business: Evolution and Revolution04:46 Human Growth: Beyond Physical Changes06:00 Embracing Growth Pains08:09 The Cycle of Lessons: Learning and Re-learning
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 

Aug 27, 2025 • 17min
Episode 77: Every Hour with Intention: Protect the Time That Lets You Shine
 On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right time for creative work, and giving yourself space before and after vacations. When you make room for yourself in your calendar, you create space to shed the clutter and let your True Self shine.
00:00 The Time Management Dilemma01:30 Understanding Time Blocking03:15 The Importance of Time Off04:36 Finding Clarity in a Choppy Schedule06:00 Maximizing Creative Energy09:30 Cushioning Your Time Off11:00 Overcoming Resistance to Time Blocking14:30 Establishing Non-Negotiables16:05 Making Meetings Meaningful
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine 


