Blueprint

Daniel Ek, CEO and founder of Spotify, discusses the platform's exciting evolution beyond music, particularly its video strategy influenced by creators like Joe Rogan. He shares insights on the rise of creative entrepreneurs and how AI is transforming music production, emphasizing personal taste over technical skill. Ek also hints at Spotify's groundbreaking tech ventures in the next decade and introduces Neko, an innovative healthcare initiative aimed at improving health outcomes. A fascinating dive into the future of creativity and technology!

Explore the true meaning of success in content creation and discover how to prioritize what really matters. Dive into the fleeting nature of fame, where the rapid rise and fall of stardom is examined, urging creators to seek genuine influence instead. Reflect on the balance between originality and being inspired by others, showcasing the fine line that modern creators must navigate. Learn actionable strategies to stand out in a saturated marketplace, emphasizing the value of authenticity and personal growth over mere popularity.

Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more.If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.To watch the video version of the show: https://youtu.be/s8wBhphtvDcShow Notes:0:00 - Intro00:41 - JT’s Background06:48 - Early days of TikTok11:17 - Spectrum of Brand-Creator Partnership13:29 - Creator X Origin Story18:46 - The vision for Creator X20:16 - The playbook behind Creator X23:23 - Platform Shifts26:39 - JT’s approach to YouTube29:33 - Creator Platform Fit35:34 - AI’s Current Role in Content Creation37:24 - Biggest Mistake Brands Make39:53 - The Creator-Founder43:27 - Organic Content Strategy for Brands46:35 -Sami Clarke Deep Dive52:46 - Brands that are killing it1:00:32 - Creator Starting Now01:03:17 - Brand Starting NowTools/Creators/Brands Mentioned in the Episode:• Nick Dio: https://www.instagram.com/nickdio/• Sam Sulek: https://www.youtube.com/@sam_sulek/• Sami Clarke: https://www.instagram.com/samiclarke/• Form: https://joinform.com• Elwood: https://www.tiktok.com/@elwood• Setactive: https://www.tiktok.com/@setactive• Minted New York: https://www.instagram.com/mintednewyork/• Marcus Milione: https://www.instagram.com/marcusmilione/• Immi Ramen: https://www.instagram.com/immieats/• Edward Lee: https://www.youtube.com/@edwardleefilms• Nick Bare: https://www.youtube.com/@nickbarefitness/• Arrae: https://www.instagram.com/arrae.co/?hl=en----------Follow JT:• Instagram: https://www.instagram.com/jtbarnett/• YouTube: https://www.youtube.com/@jtbarnett.• TikTok: https://www.tiktok.com/@jtbarnett• Twitter/X: https://x.com/jtbarnett• CreatorX: https://stan.store/creatorx_____Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

Kallaway sits down with Mark Zuckerberg to break down his thoughts on Meta's launch of AI Studio and all things creators.During the conversation, Mark also answered many other questions I've never heard him speak about publicly.We explored the future of Meta smart glasses, frame breaking consumer products, neural wristbands, and many more creator questions from the community.If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.To watch the YouTube version of the show: https://youtu.be/m88OV10vRLAVideo Time Stamps:0:00 Intro1:00 What is Meta’s AI strategy?3:00 What could the “future of creators” look like?4:39 Mark’s 2 biggest social media trends7:26 Meta launches AI Studio…why is Mark excited?10:06 Kallaway’s feedback on Creator AI11:16 How does Meta build AI creator tools without dehumanizing the creator-fan connection?13:27 Future feature ideas for AI Studio16:52 How might “creator agents” work in the future?18:02 Mark’s raw thoughts on the “AI Powered Future” for artists & creatives20:44 Why Mark believes in Open Source?22:55 Ray-Ban Metas…could they eventually replace mobile phones?26:37 The future of Meta Smart Glasses…3 product lines28:10 Neural interface wristband31:20 Smart glasses vs phones32:20 Meta’s next frame breaking product37:28 How would Mark grow a creator-led brand from scratch with zero resources

In this discussion, Ben Kaluza, a content creator known for his insights on creator education, dives into the world of livestreaming and monetization strategies. He shares essential advice for new creators and highlights the importance of skill development. Ben explores the advantages of platforms like TikTok for engagement and revenue, along with innovative concepts in B2B livestreaming. He emphasizes building trust in communities and the evolution of short-form content on LinkedIn, providing actionable insights for aspiring creators.

Entrepreneur Alex Garcia discusses his vision to challenge Harvard Business Review, building a 9-figure media empire. Topics include content marketing cheat codes, creator playbooks, success of Marketing Examined, and more!

The podcast explores how content creators are becoming the new celebrities, drawing inspiration from icons like Ryan Reynolds. It offers an insightful look at the slants of various platforms, urging creators to rethink their content strategies. Listeners are treated to quick mindset checks tailored for creators, enhancing their success in the digital landscape. Additionally, a personal hair regrowth journey shares useful tips and products that might help those facing similar challenges. Tune in for a blend of inspiration and practical advice!

This is episode 041 of Kallaway's Blueprint Series.What is Kallaway's Blueprint?Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.In this episode, Kallaway breaks down:Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right nowIf you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.-----------------------Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and moreTo watch the video version of the show: https://youtu.be/eECMHiD2Sb8Tools/Creators Mentioned:• Cleo Abram: https://www.youtube.com/@CleoAbramShow Notes:0:00 - Tiff’s Background Story05:09 - Tiff’s Journey to Full-Time Creator13:25 - Structuring Brand Deals20:29 - Inside Look at B2B Brand Deals23:31 - Breaking into the B2B Creator Space28:23 - Taekoff Deep Dive35:27 - Marketing and Growing Taekoff43:33 - Tiff on Building her Team50:40 - Content Strategy Deep Dive58:27 - AI Tools Discussion----------Follow Tiffany:• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ • Instagram: https://www.instagram.com/tiffintech/• YouTube: https://www.youtube.com/@TiffInTech• Taekoff: https://www.taekoff.com/Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Dive into a journey of content creation where personal barriers are tackled with the question, 'What would greatness do?' Discover insights on managing multiple social media accounts and the significance of authenticity. Get strategic tips on when to embrace new platforms while balancing growth and risks. Plus, uncover two essential mindset hacks that can boost productivity and keep creators motivated. Tune in for actionable advice and community-building strategies that resonate with modern brand builders.