Blueprint
Kallaway
For worldbuilders...
A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences.
As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world.
The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent.
Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds.
Guests will include creators, founders, entrepreneurs, artists, makers, and more.
Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders.
Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game).
Watch all episodes on Youtube: https://www.youtube.com/@kallaway
A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences.
As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world.
The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent.
Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds.
Guests will include creators, founders, entrepreneurs, artists, makers, and more.
Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders.
Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game).
Watch all episodes on Youtube: https://www.youtube.com/@kallaway
Episodes
Mentioned books
Apr 24, 2024 • 1h 47min
Making $125K/month as an AI creator (with Riley Brown)
Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and moreTo watch the video version of the show: https://youtu.be/PwgrHR51D8sTools/Creators Mentioned:• MyMind (idea capture system) - https://bit.ly/kallawaymymind• McKay Wrigley - https://twitter.com/mckaywrigley• Thunder Keck - https://www.tiktok.com/@thunder_keckShow Notes:0:00 - Riley’s Background Story05:47 - The value of being Content Creator16:49 - Riley’s Workflow and Team21:59 - Riley’s Content Strategy28:30 - Monetization Discussion41:35 - The Community-Product Model46:31 - Launching a Community53:19 - Rethinking “Community Building”1:03:40 - Paid Communities1:14:57 - Capturing Value as a Creator1:20:56 - Mining Your Community for Content1:25:10 - Alternative Monetization Channels1:32:26 - Testing Content Formats1:42:03 - Niching Down?----------Follow Riley:• Tiktok: https://www.tiktok.com/@rileybrown.ai• Instagram: https://www.instagram.com/realrileybrown/• Twitter: https://twitter.com/rileybrown_aiFollow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game
Mar 26, 2024 • 1h 8min
A masterclass on building paid communities (with Jordan Mix)
Kallaway sits down with Jordan Mix (Partner at Late Checkout) to power of paid communities, the future of content, advice for building a community, the LCA flywheel, Boring Marketing, a marketplace for #2 operators, Dowithin, and moreTo watch the video version of the show: https://youtu.be/ak_1gHY9U2c Show Notes:0:00 - Jordan’s Background Story06:53 - Late Checkout Breakdown14:47 - Audience - Community - Product28:00 - Skool and Paid Communities35:12 - Paywalling Content38:24 - Advice for Building a Community43:58 - LCA and Community-Powered Products51:42- Boring Marketing and Service as a Software1:01:13 - Authenticity1:04:04 - Dowithin----------Follow Jordan:• Twitter: https://twitter.com/jrdnmix• Dowithin (newsletter): https://dowithin.beehiiv.comFollow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game
Mar 19, 2024 • 1h 5min
Building an audience will change your life (with Oren John)
Kallaway sits down with Oren John ( @orenmeetsworld ) to explore becoming the Internet's Creative Director, why building an audience will change your life, creator monetization, building Valuable, Oren's content playbook, physical vs digital products, the future of commerce, the importance of names, and moreTo watch the video version of this episode: https://youtu.be/9N8NM9_YNwwShow Notes:0:00 - Oren’s Background Story05:17 - Oren’s Content Strategy10:35 - Depth vs Breadth Discussion15:12 - Building an audience will change your life19:00 - Monetizing your Audience26:12 - Brand Building 10132:02- Content-First Brands37:11 - Physical vs Digital Products42:21 - Edge of the Internet47:44 - The future of commerce53:51 - The importance of naming1:00:10 - World building through content----------Follow Oren:• Instagram: https://www.instagram.com/orenmeetsworld• Tiktok: https://www.tiktok.com/@orenmeetsworld• YouTube: https://www.youtube.com/@oremmeetsworld • Twitter: https://twitter.com/orenmeetsworld• Hyper (newsletter): https://hyperstudios.usFollow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game
