Blueprint Kallaway's Blueprint (Week 42): Content trends, creators are the new celebrities, platform slants, Ryan Reynolds, 4 quick creator mindset checks, hair regrowth
May 13, 2024
The podcast explores how content creators are becoming the new celebrities, drawing inspiration from icons like Ryan Reynolds. It offers an insightful look at the slants of various platforms, urging creators to rethink their content strategies. Listeners are treated to quick mindset checks tailored for creators, enhancing their success in the digital landscape. Additionally, a personal hair regrowth journey shares useful tips and products that might help those facing similar challenges. Tune in for a blend of inspiration and practical advice!
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Ryan Reynolds' Replicable Playbook
- Ryan Reynolds built wealth by buying boring businesses and using savvy marketing, not just acting income.
- Creators can replicate his playbook by owning niches and scaling marketing smartly.
Marketing Engines Avoid Creator Fatigue
- Creators must build marketing engines to scale beyond direct audience promotion to avoid fatigue.
- Running marketing via a production team avoids diluting their brand and keeps audience engagement.
Platform Slants Matter
- Different platforms favor different user goals: entertainment or education.
- Content should be tailored natively to platform slants to maximize audience engagement.