Alex Garcia on Taking on Harvard to Build a 9-Figure Media Empire

Jun 5, 2024

Entrepreneur Alex Garcia discusses his vision to challenge Harvard Business Review, building a 9-figure media empire. Topics include content marketing cheat codes, creator playbooks, success of Marketing Examined, and more!

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INSIGHT

Intersect Marketing Disciplines

Performance marketing, brand marketing, and growth marketing must intersect to build a coherent, effective brand strategy.
Ignoring brand or growth marketing harms long-term customer attraction and business growth.

ADVICE

Start Organic, Then Scale Paid

Start with organic content before scaling into paid ads to maintain brand coherence and trust.
Use organic content as a testing ground for paid ads to ensure effective messaging and higher engagement.

ANECDOTE

Brand Content Success Stories

Doop gained 100k+ followers in 60 days through skillful product integration in content.
Tracksmith's "For the love of running" campaign earned millions of views by crafting micro-stories from a larger narrative.

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