Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!
To watch this episode on YouTube: https://youtu.be/1Pw2ELkcEVU
Show Notes:
0:00 - Intro
00:35 - Brand Cheat Code
12:56 - Personal Brand/Creator Cheat Code
24:52 - The vision for Marketing Examined
28:01 - The playbook behind Marketing Examined
40:19 - The challenges facing Marketing Examined
51:25 - Biggest takeaways from the episode
Tools/Creators/Brands Mentioned in the Episode:
• Dupe: https://www.instagram.com/dupe_com/
• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/
• Mid-Day Squares: https://www.instagram.com/middaysquares/
• Represent: https://www.instagram.com/represent/
• Puresport: https://www.instagram.com/puresport/
• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured
• Marko: https://www.youtube.com/@MARKOOOOOOOOO
• JT Barnett: https://www.youtube.com/@jtbarnett.
• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured
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Follow Alex:
• Twitter/X: https://x.com/alexgarcia_atx
• Instagram: https://www.instagram.com/alexgarcia_atx/
• YouTube: https://www.youtube.com/@AlexGarciaBuilds
• Marketing Examined: https://www.marketingexamined.com
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
