Blueprint Kallaway's Blueprint (Week 40): 10 month strategy update, brand satellite accounts, when to hop on new platforms, 2 creator mindset hacks
Apr 28, 2024
Dive into a journey of content creation where personal barriers are tackled with the question, 'What would greatness do?' Discover insights on managing multiple social media accounts and the significance of authenticity. Get strategic tips on when to embrace new platforms while balancing growth and risks. Plus, uncover two essential mindset hacks that can boost productivity and keep creators motivated. Tune in for actionable advice and community-building strategies that resonate with modern brand builders.
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Creator Content Focus Realized
- Kallaway struggled to define authentic, valuable content that fits his skills, later realizing his unique strength is creating fresh business ideas about cult brands.
- He decided to focus on two video types: timely fresh takes and in-depth ideas, targeting modern brand builders specifically.
Power of Brand Satellite Accounts
- Social platforms shifted from follower-based to interest-based algorithms, making multiple accounts with unique styles useful for brands.
- Satellite accounts allow brands to balance reach and depth, optimizing formats without sacrificing audience engagement.
Satellite Accounts Need Resources
- Only add satellite accounts if you have a central traffic hub and enough resources for consistent content output.
- Don't split content volume across accounts without capacity to maintain high consistency on all.