Blueprint Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game
Jul 12, 2024
In this discussion, Ben Kaluza, a content creator known for his insights on creator education, dives into the world of livestreaming and monetization strategies. He shares essential advice for new creators and highlights the importance of skill development. Ben explores the advantages of platforms like TikTok for engagement and revenue, along with innovative concepts in B2B livestreaming. He emphasizes building trust in communities and the evolution of short-form content on LinkedIn, providing actionable insights for aspiring creators.
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Master Basics Before Innovating
- Stop trying to be unique before mastering basics in content creation.
- Copy others initially, then reinvent the wheel once skilled.
Live Streaming Builds Deeper Trust
- Live streaming builds stronger trust and connection than short form.
- Brands often underestimate the deep impact despite smaller reach numbers.
Persona vs. Education Content
- Ben streamed Warzone but struggled without an entertaining persona.
- He returned to education content that suits his laid-back style better.