Mastering Social Media Content Strategy

Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.

If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw

Show Notes:
0:00 - Intro
00:41 - Advice for New Creators
07:08 - B2B Live Streaming
14:14 - Ben’s Creator Journey
22:01 - Playing the Long the Game
25:07 - Live Streaming Platforms Discussion
29:16 - TikTok Live Stream
32:00 - The Live Stream Stats/Boost
38:59 - B2B Live Streaming Part 2
42:09 - Ben’s Monetization Breakdown
52:11 - LinkedIn Short form video (Huge Hack)
1:00:01 - Free vs Paid Community
1:17:27 - Manager Discussion
1:19:15 - Tradeoff of Social Platforms
1:24:07 - Ben’s Content Strategy and Vision