Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game
Blueprint
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Navigating Community and Brand Dynamics
This chapter examines the complexities of community building in content creation, emphasizing trust and individual engagement over traditional notions of community value. The discussion extends to innovative brand interactions and the role of creators as intermediaries, highlighting opportunities for deeper collaboration and market insights. Additionally, the chapter addresses the need for professional support in managing brand relations, allowing creators to optimize their time and business potentials.
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