Navigating Live Streaming: Challenges and Opportunities on Instagram and TikTok

Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.

If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw

Show Notes:
0:00 - Intro
00:41 - Advice for New Creators
07:08 - B2B Live Streaming
14:14 - Ben’s Creator Journey
22:01 - Playing the Long the Game
25:07 - Live Streaming Platforms Discussion
29:16 - TikTok Live Stream
32:00 - The Live Stream Stats/Boost
38:59 - B2B Live Streaming Part 2
42:09 - Ben’s Monetization Breakdown
52:11 - LinkedIn Short form video (Huge Hack)
1:00:01 - Free vs Paid Community
1:17:27 - Manager Discussion
1:19:15 - Tradeoff of Social Platforms
1:24:07 - Ben’s Content Strategy and Vision