Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game
Blueprint
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Monetizing Content in the Creator Economy
This chapter examines strategies for effectively monetizing content creation, emphasizing brand partnerships and pricing tactics to ensure mutually beneficial arrangements. It underscores the need for creators to diversify revenue streams while building trust and loyalty with their audience. The discussion highlights the evolving landscape of short-form media, particularly focusing on opportunities within platforms like LinkedIn for content creators.
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