Inside Google Ads with Jyll Saskin Gales

Is it worth investing in Display ads on Google? The discussion dives into the pros and cons, highlighting common complaints like spammy placements and fake leads. Learn how to optimize your ad strategies and discover effective alternatives such as Demand Gen and Video campaigns. The episode emphasizes essential retargeting strategies and offers insights on tackling challenges associated with Display campaigns. Tune in to see if Display ads can actually deliver value for your advertising budget!

Wondering when to change your bid strategy in Google Ads? Discover the importance of having sufficient conversion data before switching tactics. Learn how to transition smoothly from Maximize Clicks to Maximize Conversions and Target CPA. The discussion addresses key challenges like low conversion rates and provides actionable strategies to enhance ad performance, ensuring you communicate your goals effectively to achieve better results.

This discussion dives into the controversial SKAG strategy and its relevance in today's Google Ads landscape. It balances the pros and cons of using single keyword ad groups. Discover the importance of exact match keywords and how to merge control with automation for optimal results. Jyll also shares innovative tips for snooping on competitors' keywords and the concept of indirect competitor targeting. Get ready to rethink your keyword strategies as automation transforms ad management!

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users in Demand Gen campaigns?How to track your Gmail ad performance in Demand Gen campaigns.Insider tips and strategies for maximizing your Google Ads results with Demand Gen campaigns.You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode32Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads courseBecome a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode32Find Jyll on social mediahttps://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales 

Josh Okungbaiye, a Facebook Ads Expert with over 600 five-star reviews on Fiverr, shares crucial insights on avoiding common pitfalls in Facebook advertising. He emphasizes the dangers of starting too broadly with targeting and the need for creative diversity to boost engagement. Setting realistic budgets is vital, as is letting go of ego to focus on user needs. Josh's expert tips aim to elevate your Facebook ad campaigns and ensure they resonate with the intended audience.

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.Key Topics:Common challenges faced by local businesses in Google AdsSetting realistic budgets for local campaignsOptimizing for store visits and tracking offline conversionsLeveraging Google My Business for local adsTips for measuring the effectiveness of local campaignsLearn more from Jackhttps://www.linkedin.com/in/harrisonjhepphttps://industriousmarketing.co You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode30Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Ameet Khabra, founder of HopSkip Media, joins to unveil five tools vital for improving conversion tracking as third-party cookies evolve. He explains consent mode and its importance for user privacy. Learn how enhanced conversions boost accuracy while respecting information security. Ameet bridges online and offline conversions, introduces server-side tracking benefits, and underscores the power of first-party data for personalized retargeting. A must-listen for marketers aiming to enhance their strategies!

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller. Key Topics: Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on GoogleUnderstanding the differences in match types and exclusions between search and social advertisingExploring the unique audience targeting capabilities of Amazon AdsOptimizing conversion tracking and reporting across different platformsUsing a CRM as a single source of truth for data consistencyFollow Navah on social mediahttps://www.linkedin.com/in/navahhopkins https://www.tiktok.com/@navah.hopkins https://www.instagram.com/ppcpuppy https://x.com/navahf Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/ Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/ Learn about Optmyzr: https://www.optmyzr.com/ You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.Key Topics:Understanding Google Ad Grants and its limitationsCommon struggles nonprofits face with Ad GrantsWhat to do if your campaign isn't serving any impressionsHow to choose the right bidding strategyThe importance of conversion trackingTips for overcoming competition and maximizing your budgetLearn more about Jason King’s Ad Grants course: https://course.kingjason.co.uk/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27  Book a call with Jason King: https://kingjason.co.uk/google-ad-grant-training/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27  Browse the Google Ad Grants Help Community: https://support.google.com/grants/community?hl=en  You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode27 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads coachingWant to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26Join us at ppc.zone!Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro