Inside Google Ads with Jyll Saskin Gales

Are Display ads worth it in Google Ads?

Sep 26, 2024

Is it worth investing in Display ads on Google? The discussion dives into the pros and cons, highlighting common complaints like spammy placements and fake leads. Learn how to optimize your ad strategies and discover effective alternatives such as Demand Gen and Video campaigns. The episode emphasizes essential retargeting strategies and offers insights on tackling challenges associated with Display campaigns. Tune in to see if Display ads can actually deliver value for your advertising budget!

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Intro

00:00 • 2min

Navigating the Challenges of Display Ads in Google Ads

02:04 • 7min

Exploring Remarketing Strategies in Google Ads

08:41 • 9min

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.

She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.

Topics discussed include:
- What are Display campaigns?
- The pros and cons of Display campaigns
- How to combat spam Display placements
- The benefits of Demand Gen and Video campaigns vs. Display
- How to deal with fake calls or leads from Display
- Your guide to retargeting strategies in Google Ads

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Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they've released fasinating results that are changing the way we understand paid ads. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode35

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