Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.
She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.
Topics discussed include:
- What are Display campaigns?
- The pros and cons of Display campaigns
- How to combat spam Display placements
- The benefits of Demand Gen and Video campaigns vs. Display
- How to deal with fake calls or leads from Display
- Your guide to retargeting strategies in Google Ads
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode35
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they've released fasinating results that are changing the way we understand paid ads. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship
Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode35
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