Inside Google Ads with Jyll Saskin Gales

How to optimize a Google Shopping campaign

Oct 31, 2024

This episode dives into the optimization of a struggling Google Shopping campaign, revealing a transformative process for an e-commerce skincare brand. Discover the engaging 'Heroes, Kitties, and Doggies' method for categorizing products. Learn essential strategies like analyzing campaign performance, optimizing for profitability, and the importance of patience in seeing results. Strategic segmentation is highlighted as a key to prioritizing budgets and maximizing ad returns.

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Optimizing Google Shopping Campaigns: The Heroes, Kitties, and Doggies Approach

00:00 • 16min

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.

This episode is packed with actionable strategies, including:

Analyzing campaign performance: Learn how to identify red flags and areas for improvement in your campaigns.
Optimizing for profitability: Discover how to increase your ROAS and decrease your CPA by focusing on the right metrics.
The power of patience: See why sticking with your optimization strategy, even when things don't look promising at first, can pay off big time.
Strategic categorization: Find out how segmenting your products (or keywords) can help you prioritize your budget and maximize your return on ad spend.

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Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
Want to triple your ROAS, just like this business owner? While I can't guarantee similar results, I can guarantee I can help you get to the bottom of the Google Ads challenges you're facing. Let's play Sherock Holmes together on a 1-hour call. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode40

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