Inside Google Ads with Jyll Saskin Gales

Learn about the best campaign settings for Google Ads, such as avoiding auto-apply recommendations, the importance of manual customization, and understanding attribution models. Dive into data-driven attribution's role in campaign performance and the challenges faced by a high-growth startup with credit attribution.

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!In Episode 24, you’ll learn about:How audience layering works in Google Ads.How to create combined segments to target users who meet multiple criteria.Non-linear targeting, and how it can help you reach your ideal audience.How to add targeting layers in a shopping campaign.What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseBecome a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.In this episode, you’ll learn about:Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.Optimizing for micro conversions.Tips to maximize your Google search investment.How to leverage audiences to make better use of a small budget.How to determine if your business is ready for Google Ads.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.Key Topics:Do you need a website to run Google Ads?How to create a simple Google Ad for a single word with a set price per click.What are the best resources to learn Google Ads?You can get episode transcripts delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads Google Ads for BeginnersReady to get started with Google Ads? Jyll's Google Ads for Beginners course is perfect for you. Ryan says it is an "awesome course for beginners and very easy to understand." Isioma raves it's "super easy to follow and I can’t recommend enough." Join Ryan and Isioma in Google Ads for Beginners, learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode22 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads Account AuditJyll's Google Ads account audits are so helpful that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode21 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is Impression Share?What are the different types of Impression Share?How is Impression Share calculated?What is the Auction Insights report?How can you use Impression Share and Auction Insights to optimize your campaigns?Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingIf you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode20 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campaign?- How to set up a Brand campaign- What to watch out for when running a Brand campaign- Tips for optimizing your Brand campaignsYou can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads Google Ads for BeginnersIf you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. 40 short, digestible video lessons so that within four hours, you can be running your first Google Ads campaign efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode19 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro 

Discover the importance of ROAS in Google Ads campaigns and how to calculate it. Learn about setting realistic goals, understanding reach vs. efficiency metrics, and analyzing click-through rates. Get tips on optimizing campaign performance and managing budget for a B2B SaaS startup client.

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.Key topics discussed:- Google's focus on visual search and the declining importance of keywords- The continued evolution of Performance Max and its implications for advertisers- Google's push for AI in advertising and search results- The lack of focus on B2B and lead generation at GML- Key recommendations for adapting your Google Ads strategy in light of upcoming changesYou can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseDon't miss any more member-exclusive Q&A's with Jyll and guests like Amalia Fowler, Menachem Ani, Navah Hopkins, Sarah Stemen, and dozens of current and former Googlers. Join Inside Google Ads at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode17Subscribe to Today in Digital Marketing with Tod Maffinhttps://todayindigital.beehiiv.com/subscribe?ref=plyJNuwZHm More about Solange Abrahamhttps://www.linkedin.com/in/solange-abraham https://www.housebysolange.com https://www.instagram.com/housebysolange More about Mathew Growdenhttps://www.linkedin.com/in/mathewgrowden https://growdy.wtf Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!Key Topics Covered:Daily vs. Monthly Spending Limits in Google AdsHow Changing Budgets Affects Your SpendingThe Difference Between Served Cost and Billed CostWhy You Might Not Be Billed for the Full Amount Your Campaign SpendsPlus: Don't miss out on the Insider Challenge at the end of the episode. Test your Google Ads knowledge by figuring out the best way to pace a budget for a new B2B SaaS client.YOU'RE INVITED! Join Jyll and Tod Maffin for the 3rd Annual Unofficial Google Marketing Live Tailgate  on May 21st at 8 AM Pacific / 11 AM Eastern. Get exclusive insights and analysis of the upcoming Google Marketing Live event, 1 hour before "kickoff." Head over to Jyll's YouTube channel or LinkedIn page to tune in (links below)You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseBecome a Google Ads Expert with Jyll. More than 100 in-pllatform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode16Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro