Inside Google Ads with Jyll Saskin Gales Do single keyword ad groups (SKAGs) still work in Google Ads?
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Sep 12, 2024 This discussion dives into the controversial SKAG strategy and its relevance in today's Google Ads landscape. It balances the pros and cons of using single keyword ad groups. Discover the importance of exact match keywords and how to merge control with automation for optimal results. Jyll also shares innovative tips for snooping on competitors' keywords and the concept of indirect competitor targeting. Get ready to rethink your keyword strategies as automation transforms ad management!
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SKAGs Are Outdated Now
- Single keyword ad groups (SKAGs) were useful before advanced automation but now waste time and yield inferior results.
- Using broader ad groups with responsive search ads leverages machine learning better for long-term success.
Avoid Massive Exact Match Lists
- Avoid managing hundreds of exact match keywords; it's inefficient and costly.
- Use broad match keywords with smart bidding or dynamic search ads for large accounts to work with Google's automation.
Spy on Competitors Indirectly
- You can't know exactly which keywords competitors bid on due to account privacy and dynamic targeting.
- Use tools like Ad Preview, incognito searches, Ads Transparency Center, and keyword planner with competitors' sites for indirect competitor targeting.