When is high click-through rate (CTR) a bad thing in Google Ads?

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.

She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.

Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge to solve!

Key Topics discussed:

• Search term visibility and data availability in search term reports
• Why a high CTR or low CPC isn't necessarily a good thing
• How to understand and improve your Quality Score

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode38

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your Search struggles fixed at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode38

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales