Inside Google Ads with Jyll Saskin Gales

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key takeaways from Episode 45:More keywords aren't always better in Google AdsAim for 5 to 15 keywords per ad groupConsolidation can lead to better performanceDifferent products may require different ad group structuresConsider budget and bid strategy when structuring campaignsKeywords should not be duplicated in multiple match typesUnderstanding intent is key to keyword groupingYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode45Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorshipGoogle Ads for Beginners courseStop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Find Jyll on social mediahttps://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingaleshttps://tiktok.com/@the_google_pro 

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.You can get podcast episode transcripts - and The Insider newsletter - delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship NEW Google Ads Newsletter: The InsiderIf you liked what you heard in this episode, sign up for The Insider to get exclusive strategies, real-world case studies and actionable tips you won't find anywhere else. Subscribe now for proven tactics delivered to your inbox every Tuesday: https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44 Find Jyll on social mediahttps://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales 

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.Key Topics:DIY vs. Agency management for Google AdsTime and budget considerationsRed flags when hiring a Google Ads agencyGoogle rep recommendations and practicesTune in to learn how to make the best decision for your business and avoid common pitfalls. And be sure to stay tuned 'til the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode43Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads CoachingWant to learn how to manage your own Google Ads? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode43Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_prohttps://tiktok.com/@the_google_pro 

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search campaignsMaximize Conversions bidding for new Google Ads campaignsTarget impression share bid strategy: is it Smart?Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Account AuditJyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42 Find Jyll on social mediahttps://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for a new Insider Challenge for you to solve!Mentioned in this episode: Jyll's article about Keyword Prioritizationhttps://www.wordstream.com/blog/keyword-prioritization You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode41Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorshipInside Google Ads courseMaster Google Ads, once and for all. Join my course and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode41Find Jyll on social mediahttps://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales 

This episode dives into the optimization of a struggling Google Shopping campaign, revealing a transformative process for an e-commerce skincare brand. Discover the engaging 'Heroes, Kitties, and Doggies' method for categorizing products. Learn essential strategies like analyzing campaign performance, optimizing for profitability, and the importance of patience in seeing results. Strategic segmentation is highlighted as a key to prioritizing budgets and maximizing ad returns.

Explore the fascinating world of micro-conversions and their pivotal role in enhancing Google Ads campaigns. Learn how these smaller actions can lead to improved smart bidding performance, especially when facing budget constraints. Discover strategies for effectively convincing clients about the value of micro-conversions. Uncover when to consider removing them and the intriguing concept of Enhanced Conversions. This insightful discussion is packed with actionable tips for optimizing ad strategies.

Uncover the truth behind high click-through rates and why they can sometimes signal trouble. Explore hidden search terms and their impact on campaign performance. Dive into the significance of Quality Score and how to enhance it for better results. Learn effective strategies for managing Google Ads and the importance of landing page experience. Plus, get insights on navigating data visibility challenges and proper conversion tracking. Don't miss the Insider Challenge at the end!

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requirements for Performance Max success in lead generationHow to use value-based bidding to optimize for lead qualityTips on tracking and managing lead form submissionsStrategies to improve your overall lead generation efforts with Google AdsBe sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode37Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorshipInside Google Ads courseBecome a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Performance Max for lead generation. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode37Find Jyll on social mediahttps://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales 

Discover essential strategies for setting up your first Google Ads campaign. Dive into the wisdom of starting independently to overcome common setup challenges. Learn about the real impact of Ad Strength and optimization scores on your campaign’s success. Explore techniques for managing multiple businesses within one account, ensuring clarity and effectiveness. Plus, don’t miss out on an exciting new Insider Challenge to test your skills!