In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.

Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.

You can get podcast episode transcripts - and The Insider newsletter - delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44

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NEW Google Ads Newsletter: The Insider
If you liked what you heard in this episode, sign up for The Insider to get exclusive strategies, real-world case studies and actionable tips you won't find anywhere else. Subscribe now for proven tactics delivered to your inbox every Tuesday: https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44

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How to launch a new product with Google Ads