Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types.

Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!

Key Topics Discussed:

Customer Match Lists
Demand Gen Campaigns
Sensitive Interest Categories
Non-Linear Targeting
Creative-Led Targeting
Audience Targeting in Search Campaigns
Audience Targeting in Shopping Campaigns
Audience Exclusion in Search Campaigns

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Google Ads Account Audit
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Should you use Customer Match in Google Ads?