People Inspired By Purpose - Purposely Podcast

We’re joined on Purposely Podcast by Gwen Green, General Manager of Engagement and Marketing at Blind Low Vision New Zealand. Gwen talks openly about her leadership approach, her career shift from the UK to New Zealand, and the ongoing work to strengthen the organisation’s connection with the people it serves.Gwen first joined Blind Low Vision NZ on a short-term contract to lead fundraising during a period of transition. What began as a temporary role quickly turned into a long-term commitment. Seeing the potential to create more impact, Gwen took on the role permanently and brought together fundraising, communications, and marketing into a single engagement function. The goal: better alignment, shared direction, and a stronger team culture.A big part of that change involved supporting Blind Low Vision NZ’s recent rebrand. Gwen talks about the internal and external challenges that came with the shift—especially helping staff and supporters adjust to a broader focus on people with different levels of sight loss. For Gwen, the rebrand wasn’t just about updating logos and language; it was about making sure the organisation reflects the communities it works with and speaks to people in an honest, inclusive way.Originally from the UK, Gwen reflects on how working in Aotearoa is different—especially when it comes to work-life balance and the scale of the charity sector. She sees value in adapting international experience to suit local contexts, and credits her team’s openness and collaboration for making that transition work.Digital fundraising, understanding donor behaviour, and managing change are all part of Gwen’s day-to-day focus. But just as important is building a workplace culture where people feel supported, clear on their roles, and part of something meaningful.Looking ahead, Gwen is focused on strengthening services, pushing for better accessibility legislation, and making sure the organisation continues to meet the needs of the community. That means listening carefully, staying flexible, and working across teams to get things done.

A warm welcome to Purposely SHORT, short as in not long—a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission.This week, James McCulloch, CEO of Manaaki Tāngata | Victim Support, shares the importance of owning your story in order to live and lead with greater intention and purpose. He reflects on his own journey, including the powerful moment he realised that imperfection doesn’t diminish value—a lesson that shaped both his leadership and his personal life.

Shaun Greaves, CEO of Presbyterian Support Northern (PSN),spoke on the Purposely Podcast about the challenges of leading a large charity, his leadership style, and how ambition drives the future of social services in New Zealand.Shaun shared reflections on his career path and therealities of balancing leadership with well-being. While he once considered a career in politics, it was the advice of a close MP friend that redirected his focus. Rather than working within the political system, Shaun saw greaterpotential for impact by leading from the community sector—advocating for human rights and social justice through service delivery and organisational change.At PSN, Shaun leads an organisation facing the everydaypressures of the social services sector: ensuring staff well-being, responding to community needs, and meeting board and stakeholder expectations. He spoke openly about the emotional weight of leadership, and the importance of staying grounded and adaptable. His workday starts later than most CEOs but extends into the evening—a schedule that aligns with his natural energy and allows himto stay focused over the long term.Well-being is a personal priority. Shaun works outregularly, not just for fitness but also to maintain routine and connection. He and his partner enjoy live comedy, often attending Friday night improv shows.In the professional space, Shaun is most energised bystrategic planning. He spoke about PSN’s recent strategy work, where the team asked bold questions like, “What would it look like if we didn’t need to exist?” For Shaun, imagining a future without the need for social services canbe a productive way to challenge assumptions, reset goals, and drive innovation.He also highlighted the role charities play in New Zealand’seconomy—contributing £27 billion annually and accounting for 2.4% of GDP. Yet, he believes the sector’s value is often under-recognised. Shaun called for more public and political awareness of the impact community organisations have,particularly during crises such as the ongoing cost-of-living pressures affecting families across the country.Shaun’s own career trajectory is one of focused ambition.Early on, he set a goal to become a CEO by age 40—a milestone he achieved through deliberate planning, visual goal-setting, and persistent action. His approach shows that clear intentions, combined with purpose, can lead totangible results.Shaun shared his vision for Presbyterian Support Northern—afuture defined by meaningful impact, fairness, and sustainable growth. He underscored the importance of addressing community challenges with thoughtfulplanning and a commitment to social equity.Under Shaun's leadership, Presbyterian Support Northernprioritises long-term solutions that strengthen communities and improve lives.His approach reflects a dedication not only to responding to immediate needs but also to driving significant change within New Zealand's social services landscape. 

In this episode, Will shares the work of WALSH Trust—an organisation that has been providing mental health, wellbeing, and residential support services to communities in West Auckland, New Zealand, for more than 30 years. Deeply embedded in the local area, WALSH Trust is known for its consistency and commitment—supporting people through complex challenges, no matter what’s happening in the wider system.Originally from Ireland, Will is a proud Irishman who now calls Aotearoa home. His journey has been shaped by a broad mix of experiences—spanning frontline services, leadership roles, governance, and coaching. In addition to his role at WALSH Trust, Will is a leadership coach with a genuine passion for helping others become the best version of themselves. He’s particularly focused on helping people recognise and move beyond self-limiting beliefs—those quiet, often unnoticed narratives that can hold us back.Will brings this perspective to his work every day. While open about the challenges facing the mental health and community sector—such as policy shifts, funding limitations, and workforce pressures—he remains clear that the focus must always stay on people. “The people we support need us to show up with them every day,” he says. It’s a principle that drives both the organisation and his approach to leadership.Sport has also played a role in shaping Will’s thinking. Growing up in Ireland, football was a big part of life. After moving to New Zealand, rugby league took that place. He appreciates the structure and clarity sport can bring—lessons that carry through to how he leads teams: understand your role, stay grounded, and keep moving forward together.Will also brings strong governance experience to the conversation, with a background in both charity and community boards. He understands the importance of good decision-making, especially when resources are tight and expectations are high. That strategic view, combined with practical leadership and coaching, gives him a well-rounded perspective on how to steer an organisation through change while staying true to its mission.A core part of his philosophy is the idea that we are shaped by the people around us. Will encourages reflection on whether our networks are helping us grow—or simply keeping us comfortable. “Are the people around you helping you move forward—or just maintaining the status quo?” It’s a question that applies both personally and within teams, and one that has helped shape the culture at WALSH Trust.With a strong local focus, WALSH Trust works closely with the communities of West Auckland. It’s not about chasing scale—it’s about being useful, adaptable, and responsive to real needs. Will is clear-eyed about the limitations but remains confident in the Trust’s future. “We’ve been around for nearly 40 years, and we’ll be around for a lot longer,” he says—more as a commitment than a prediction.It is evident that Will's combination of frontline experience, governance insight, and coaching perspective brings clarity to the complex world of community service. No jargon, no ego—just a strong belief in people, purpose, and showing up when it counts.

A warm welcome to Purposely SHORT—short as in not long—a weekly episode featuring one of our past guests and their take on a specific topic. The goal is to give you a practical insight you can use to support your mission.This week’s episode features Haehaetu Barrett, a nonprofit leader with deep experience in frontline and community-focused mahi. She talks honestly about the pressures that come with running a mission-driven organisation—where the work often feels nonstop, and the weight of responsibility is always there.Haehaetu shares how burnout can build slowly and how, for many in the sector, proper rest only happens when it’s forced—when your body says “enough.” Over time, she’s learned the importance of making space for herself: spending time with whānau, visiting her mokopuna in Melbourne, and reconnecting with the places and people that keep her grounded.Her key point: looking after others starts with looking after yourself. And in this kind of work, that’s not a luxury—it’s a necessity.

Welcoming James McCulloch, CEO of Victim Support / Manaaki Tāngata, to PurposelyIn this episode, James shares the work of Victim Support /Manaaki Tāngata—a national organisation dedicated to ensuring no one in Aotearoa must face the impact of crime or traumatic events alone. The organisation provides practical help, information, emotional support, funding,and referrals to other services, helping people during some of the most difficult moments in their lives.James took on the role of CEO during a turbulent period. Theorganisation was under public scrutiny, including negative media coverage highlighting internal challenges such as staff dissatisfaction and strained relationships with key stakeholders. Since then, he has worked to rebuildtrust—both inside and outside the organisation—by improving working conditions, addressing long-standing issues, strengthening frontline services and growingfunding.  A focus on listening to staff and restoring confidence has helped Victim Support become more stable and effective.Born in Melbourne Australia but raised in North Wales, UK,James began his career in horticulture and landscape architecture. He later held senior management roles in local government, including with the City of London Corporation, where he was responsible for managing major public spacesand historic assets. This experience helped develop his skills in operational leadership, community engagement, and public service delivery.After moving to New Zealand with his family, James worked in the non-profit and education sectors, including with English Language Partners and Inspire Group. He joined Victim Support with a clear focus: prioritise theneeds of victims and build an organisation where staff are supported and equipped to deliver.He has introduced changes to reduce caseloads, improve staff wellbeing, and to begin building stronger connections with Māori, rainbow communities, and other under-served groups. He’s also focused on using technology to improve services and growing partnerships to extend VictimSupport’s reach.Looking ahead, Victim Support / Manaaki Tāngata aims toensure that every victim of crime in Aotearoa receives an offer of support.Scaling operations sustainably—while keeping staff wellbeing at the forefront—is a key challenge, alongside reducing reliance on government fundingto strengthen long-term resilience.James’s approach to leadership is shaped by a career spentin growth-focused leadership roles across New Zealand, Australia, and Asia. From managing parks and heritage sites in central London to leading a frontline support service, he brings a steady, pragmatic focus to helping communities through complex and often difficult circumstances.

A warm welcome to Purposely SHORT, short as in not long—a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission.This week, Suzanne Ritzenhoff shares how embracing imperfection in her art led to a deeper understanding of purpose and self-worth. She reflects on the importance of owning your story—not just for personal growth but to model resilience for others, including her own children. Suzanne’s insights come through her work with Toi Ora, where creativity is used to support mental wellbeing in a safe and inclusive space.

Welcome to Haehaetu Barrett on Purposely, where she shares her journey from working on the front lines with vulnerable communities to becoming CEO of Lifewise.As CEO of one of New Zealand’s leading social service organisations, Haehaetu is focused on tackling homelessness, poverty, and inequality. Her story is shaped by culture, lived experience, and a strong drive to make a real difference.Haehaetu’s leadership journey began in Rotorua, shaped byher father's academic influence and her mother’s deep connection to Māori traditions. Diagnosed as a teenager with retinitis pigmentosa—a hereditary degenerative eye condition—Haehaetu has faced challenges with remarkabledetermination, becoming a source of inspiration to those around her. With 16 years at Lifewise, Haehaetu’s career has spannedfrontline social work to executive leadership. She stepped into the CEO role during the COVID-19 pandemic, bringing with her a reputation for collaboration, compassion, and strategic insight.Under her leadership, Lifewise delivers holistic servicesfor people of all ages—from tamariki to kaumātua. The organisation goes beyond awareness campaigns like the Big Sleep Out to deliver practical, sustainable solutions to housing insecurity. Haehaetu champions the value of livedexperience, cultural identity, and genuine community partnerships in designing effective support systems.Her deep understanding of intergenerational trauma and theimportance of whakapapa informs everything she does. By embedding cultural respect and emotional awareness into Lifewise’s work, she ensures people are not only supported—but also empowered.Haehaetu’s advocacy extends beyond the organisation. She is a respected voice in conversations with government, iwi, and sector leaders across Aotearoa, championing systemic change and social equity.Despite the pressures of her role, Haehaetu remains grounded in self-awareness and resilience. She speaks openly about the realities of burnout and the challenge of balancing leadership with personal well-being. Herconnection to whānau and whakapapa continues to anchor her, shaping a leadership style that is both purposeful and human.Haehaetu Barrett is a living example of what it means tolead with heart and purpose. Her vision at Lifewise is shaping innovative, community-led solutions to some of society’s most complex challenges—leaving a legacy defined by empathy, strength, and hope.To read more about Haehaetu Barrett visit:www.lifewise.org.nz/about-lifewise/our-team/

A warm welcome to Purposely SHORT, short as in not long—a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission.This week’s episode features Izzy Horrocks, co-founder of Aotearoa Lifecourse Fund, as she shares her thoughts on helping Tamariki (children) build self-awareness through simple, evidence-based activities in the classroom.Izzy explains how practices that are both useful for teachers and enjoyable for students can become "sticky"—lasting over time and supporting children to better understand themselves and how they relate to the world. It’s a reminder that building a strong sense of self is a key part of growing up—and something we can all help nurture in our schools and communities.

Welcoming Sally O’Brien founder of Blue CSR, a company that helps New Zealand businesses approach corporate social responsibility (CSR) in a practical and accessible way. Her focus is on employee volunteering as a starting point—something achievable that can create value for both the business and the wider community.CSR can often feel overwhelming. Concepts like sustainability goals or ethical business practices may seem abstract, particularly for smaller organisations or those just starting out. For many, the challenge lies not in motivation, but in finding a manageable way to begin. Sally sees employee volunteering as a practical entry point that connects company values with real-world engagement.She believes that when businesses enable staff to contribute their time and skills to causes they care about, it supports both community outcomes and internal culture. It can help employees feel more connected to their work and to each other, offering opportunities outside their usual roles.At the same time, Sally recognises the difficulties companies face when trying to establish volunteering programmes—from identifying appropriate charity partners to managing logistics and avoiding disruption to day-to-day operations. Blue CSR works with companies to help navigate these issues, offering guidance and resources to support their efforts.Rather than promoting large-scale or all-encompassing CSR plans from the outset, Sally encourages businesses to start small. Offering volunteering opportunities can be a first step, with scope to grow into broader initiatives over time. This might include aligning operational practices with sustainability goals or engaging with environmental, social and governance (ESG) reporting tools.Her advice is to keep things focused and practical. A single volunteering initiative might lead to wider conversations within the team or build relationships that open up further opportunities for community engagement.In the New Zealand context, Sally notes that CSR is often shaped by personal connections and local networks. Businesses are often keen to contribute but may lack clarity on how to begin. Blue CSR aims to support this early-stage thinking, without prescribing one-size-fits-all solutions.At its core, Sally sees CSR as a reflection of company values. Whether that means supporting local fundraising events, environmental projects, or other community-focused activities, she encourages businesses to take actions that align with what they stand for.Blue CSR offers a way for businesses to begin incorporating CSR into their day-to-day operations, starting with initiatives that are realistic and employee-centred. While there is no single pathway to responsible business, Sally’s work highlights that even small steps can lead to meaningful engagement—both inside and outside the workplace.