#256 'Leading A Global Movement', Martin Rohner Executive Director at Global Alliance for Banking on Values (GABV)

Welcoming Martin Rohner, Executive Director of the Global Alliance for Banking on Values (GABV), to Purposely Podcast to share how finance—when aligned with purpose—can drive lasting, positive change for people and the planet.

Martin and his team lead a global network of independent banks committed to using money to support social equity, environmental sustainability, and economic resilience. His role takes him to communities around the world, from Europe to Africa, where he sees first-hand how values-based banking is creating real-world impact.

During a recent trip, he reflected on his time in Uganda—where, despite global pressures like inflation and food insecurity, he encountered a nation full of energy and possibility. “It was energising to see what’s possible when access to finance supports resilience and growth,” he said.

Martin explained that values-based banks don’t see finance as neutral. Every dollar—whether saved, spent, or invested—has an impact. These banks choose to channel capital into organisations and projects that contribute to a healthier environment and stronger communities.

He encouraged individuals to consider the role their money plays. “Where your money sits matters,” he said. “It’s not just earning interest—it’s shaping the future.”

Today, values-based banks operate in more than 44 countries. For anyone looking to make a shift, Martin suggests starting by learning more—whether it’s switching to a local mutual or using resources like gabbv.org to find mission-aligned options.

He also addressed common concerns around financial returns. “If a system delivers strong returns but leaves people hungry or the climate in crisis, that’s not success,” he said. “Good finance creates long-term value—for people, communities, and ecosystems.”

Martin shared a compelling example: building design. Constructing a building with sustainability in mind can deliver decades of positive impact—reducing emissions, lowering costs, and improving wellbeing. “But if we build only for short-term gain, the harm can last for generations.”

His message is clear: finance has the power to either reinforce harmful systems or support transformation. The values-based banking movement shows that doing good and doing well can go hand in hand—and that money, used wisely, can shape a better future.