

#260 Riding The 'Green Wave To Sustainability' Success, Sydney Straver founder & CEO &BLOOM Sustainability
In this episode of Purposely Podcast – People Inspired By Purpose, host Mark Longbottom is joined by Sydney Straver, founder and CEO of &BLOOM Sustainability, a values-led business supporting organisations on their sustainability journey.
Sydney launched &BLOOM just two years ago in Aotearoa New Zealand with a clear belief: that business can and should create positive outcomes beyond profit. Since then, she’s been building a purpose-driven consultancy shaped by community, reflection, and a commitment to environmental and social responsibility.
Sydney shares how early support from friends and family helped her take the leap into entrepreneurship, and how she later sought professional mentoring and leadership training to grow the business in a more structured, intentional way.
She talks about:
The realities of starting a values-led business from the ground up
Her evolving leadership style and learning journey
&BLOOM’s ambitions to work across New Zealand, Australia, and the Pacific
The importance of capability building and fair, inclusive approaches to sustainability
Why she believes values must guide both her business decisions and personal lifestyle
Sydney also reflects on how her thinking has shifted over time—from questioning her own habits to embracing change through experience and conversation.
&BLOOM is still early in its journey, but Sydney’s approach is thoughtful and grounded. She’s building a business that grows at a sustainable pace, with purpose at the centre of every decision.
Listen now to hear how Sydney is helping others ‘ride the green wave’—and why she believes sustainability should be both inclusive and actionable.
👉 Visit &BLOOM Sustainability: https://www.bloomsustainability.co
Thanks to our sponsors Trust Investments
https://trustinvestments.co.nz/