MarTech Podcast ™ // Marketing + Technology = Business Growth

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Simon, Co-Founder of Cogent, discusses the importance of evaluating martech solutions that match your business needs, expediting the process to select the best solution and start generating revenue. Topics include asking the right questions, assessing vendors, utilizing key performance indicators, and efficient vendor filtering.

Sean Simon, Co-Founder of Cogent, discusses the importance of asking the right questions when choosing martech solutions. He highlights the risks of letting vendors lead the conversation and emphasizes aligning technology solutions with business growth. The podcast explores AI integration in marketing and using AI to make informed decisions for future-proof technology choices.

Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. For years, third-party cookies have tracked users across websites, allowing advertisers to target them with laser precision. However, with growing concerns about user privacy, third-party cookies are going away, and marketers will need to rely on alternative solutions to reach existing and new customers and measure campaign effectiveness. Today, Alexandra discusses the effects of third-party cookie deprecation. Connect With: Alexandra Theriault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many new players are emerging with solutions for data collaboration. Now that companies must lean more heavily on their first-party data, players like Lotame are helping them join data sets in secure environments to gain richer customer insights for innovation and optimize marketing campaigns for success. Today, Alexandra discusses the rise of data collaboration.Connect With: Alexandra Theriault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads. Connect With: Aj Wilcox: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ Wilcox, Founder of B2Linked, discusses leveraging LinkedIn ads for B2B growth, targeting decision-makers and generating quality leads. Learn how strategic ad campaigns on LinkedIn can help build your sales pipeline and nurture ideal prospects.

Melissa Sargeant, CMO at AlphaSense, discusses the evolution of marketing intelligence platforms. She highlights how modern platforms provide a holistic view of the market, enabling better and faster business decisions. The podcast explores the benefits of proactive market intelligence, continuous brand evolution, and the power of AI-driven search capabilities in understanding company performance and customer sentiments.

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing functions and company growth Show NotesConnect With: Melissa Sargeant: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show NotesConnect With: Joe Zappa: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.